Small Business Marketing Agency

Cardinal Digital Marketing builds your
small business marketing machine to deliver growth

Clients That Trust Us:

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Cardinal Digital Marketing is a high-tech agency that puts people first. We deliver best-in-class results for small businesses. It begins with a 360-degree conversation about you. We’ll learn all about your business, your goals, your ideas, and your customers. Then we’ll work together to create a plan that gets the powerful growth results you need.

Small business marketing is highly customized work. No two digital marketing plans are exactly alike. Yours could include improvements to your website – we’ll get your web design optimized for mobile marketing, and ready for big growth. We can make a plan to improve your SEO, and we’ll design social media marketing, search engine advertising, and reputation management plans. We’ll set up your ideal email drips for customer acquisition, on boarding, and retention. We’ll shore it all up with our conversion rate optimization services to fine-tune every little detail until it just plain works.

At Cardinal Digital Marketing we apply decades of experience and small business marketing best practices to get more leads and more sales out of your web content, PPC, and social media marketing. Cardinal is your secret weapon for getting the results you want. Call us to get started on the path to faster growth.

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Your Powerful Partner in Small Business Marketing

Cardinal begins every new marketing client relationship by exploring where you are, and where you want to go. We look at all your current marketing plans, websites, conversion rates, and goals. Then we engineer a custom SMB digital marketing plan to make it happen. Our team of digital marketers has decades of experience, from the days before marketing moved to the internet. We optimize for the most recent best practices across every channel, so you rise above the competition quickly.

Search Engine Optimization
Search engine optimization (SEO)
SEO is what determines whether people find your business from a Google search. It also determines how your websites rank against competitor pages. So we make it our business to diagnose and fix any SEO issues we find on your site. Then we figure out what SEO terms you should rank for, and build a road to get you to Page 1 on Google.

Pay Per Click
Pay-per-click ads
Just like social media ads, without the right planning and optimization, your search and PPC advertising can end up costing a lot and paying very little. Our team knows how to make PPC marketing pay off for small businesses. We zero in on the content and keywords most likely to convert. Then we set up smart audiences and timing, and keep adjusting til the ROI is sound.

Social Media Marketing
Social media ads
Social media marketing needs careful planning and constant optimization. At Cardinal, we stay are always at work to both set up and fine-tune your campaigns. We’ll make sure your social media ads stay on budget. And we deliver the best possible conversion rate for your campaigns with constant A/B testing, targeting, and audience building.

Content Creation
Content creation
Aside from building a responsive, mobile-first web design for your site, the Cardinal Content Marketing team can create blogs, landing page copy, social media ads, and other advertising assets for your small business marketing plan. Our designers and copywriters can work with you to establish a consistent brand presence across all your marketing channels.

Responsive Web Design
Responsive web design
More than 60% of mobile phone users make purchases straight from their mobile device. Almost everyone uses their phones to search, to leave online reviews, and to interact with brands on social media. If your website isn’t responsive by design, you’re overlooking a lot of traffic and sales from mobile phone users. We can redesign your site to be mobile-friendly.

Conversion Rate Optimization
Conversion rate optimization
With your personalized conversion rate dashboard, and regular calls from your account manager, you’ll always know what your conversion rate optimization team is doing to make your digital marketing more profitable. From the very first hour CRO services begin, you’ll see exactly how many conversions you’re receiving, by any metric you see fit to track.

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A marketing agency that helps small businesses thrive

Cardinal is a digital marketing agency run by people who base their careers on your success. The Cardinal team creates results-driven strategies that for small businesses that drive customers straight through your door. The moment Cardinal becomes your digital marketing agency, you get…

Partners in growth

We aren’t satisfied just building high-value digital marketing campaigns. We have higher goals than that. Tell us your latest ideas for your business – new products, new markets, new messages. Our goal is to become an irreplaceable growth partner for all your new endeavors, and help you find ways to expand sustainably.

Time and attention

Great teamwork doesn’t happen overnight. Our team of small business marketing consultants invests time and attention in your goals. If you’re nearby we might simply drive to your office, or if not, we’ll schedule a video call. No matter the geography, we make time to sit with you, and build a custom marketing machine that produces ROI.

Conversion rate experts

The Cardinal team is relentless in optimizing conversion rates across all your tactics, channels, and websites. An expert will pair one-to-one with your business, and work right alongside your own marketing team to make every campaign sing. You’ll always have updates on new tests, changes, and performance, and answers for any issues that crop up.

Crystal clear reporting

This is your business, and you should know exactly what is happening at all times. Our custom dashboards let you check in on your digital marketing campaigns as often as you like, either from the web or via your Cardinal agent. That means you get total transparency, and you’ll have 24/7 access to our team as well.

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Case Studies

AC Heating Case Study
Ryan Montgomery Case Study


What does a small business marketing agency do?

A small business marketing agency partners with you to establish and reach your next big business growth milestones through effective, multi-channel marketing. They apply best practices and proven tactics to increase form fills, purchases, click-throughs, and sign-ups across all your web and app properties. That includes your website, app store listings, PPC ads, mobile ads, and other forms of digital marketing like gated content and landing pages.

At Cardinal Digital Marketing, the process begins by conducting a customized study of your business, your goals, your target audience, and your messaging. We’ll figure out how to set up the right audience, platforms, ads, and spend to test, for your approval. Then we’ll begin an experiment. We’ll iterate on those trials. We’ll expand on what’s working, and stop what isn’t working. We’ll never stop watching conversion rate performance, making changes and improvements to increase success. Once your advertising and marketing content is converting successfully, on budget, we keep going. We’ll keep improving, even after your marketing campaigns are performing splendidly.

What’s conversion rate optimization?

Conversion rate optimization is the art and science of ensuring your digital marketing channels are paying off at the best possible rates of return. You invest hard-won money to get your website running. You also pay for SEO planning, content creation, search engine ads, social media marketing, and all kinds of other tactics, just to get more eyes on your digital brand. But all of that investment is meaningless if those site visits and ad clicks don’t turn into new customers or sales leads. CRO is the final piece of the puzzle.

Who creates or edits the marketing content?

The Cardinal team member assigned to your company will work to understand your voice and brand through the initial discovery phase. At that time, our agents will examine your existing web pages, ads, email marketing campaigns, and other marketing tactics. They’ll also learn your audience, products, style, and tone. Based on that new familiarity with your business, your Cardinal team can create all your social media ad content, website content, PPC ad content, and lead forms for you. You don’t have to get involved unless you have a strong inclination to do it in-house. However, if you happen to have a knack for copywriting or design, or have your own creative team, we’re more than happy to work with them directly to bring your new campaigns to life.

Do we have to be on board for an annual contract?

As a small business marketing agency we pride ourselves on knowing you’re getting an amazing ROI for your marketing dollars. We want you to stick with Cardinal because you’re seeing the results you’ve been looking for, not because you’re locked into a contract. That being said, it does take a few solid months of planning, building, and testing to establish a steady pattern of success across all your channels. So we ask you to sign an initial three-month contract to set a plan in motion. After we’ve established a reliable strategy, we can work out the terms of our contract month to month or annually. Clients are usually so pleased with our results that they are thrilled to sign annually, but we can work with you where you are.

What kind of website changes will we need?

If your website is not responsive (or mobile-friendly), not SEO-optimized (i.e. invisible to Google), or otherwise not ready for an uptick in traffic and conversions, we’ll help you get on track with those big transformations first. You can sit back and watch us work, or be completely hands-on at every step. Your level of involvement in actual web development is entirely up to your taste and skills. Then the Cardinal team will help with the smaller details. We’ll apply best practices for improving your conversion rates across the website. Most of the changes are done with basic CSS and Javascript, and our team can work with your developers to ensure that there are no conflicts or major interruptions in visitor experience.

How can we tell if our new marketing efforts are successful?

Your dedicated agent here at Cardinal will help you set an ideal system to measure conversions, to match your business goals and predicted performance increases. At first we’ll work to optimize your content, timing, and audience targeting. Then your Cardinal partners will keep improving the conversion funnel until they achieve the numbers you agreed on. Reports will become available each day through custom dashboards. You’ll also receive personal updates from your Cardinal agent, and you’ll know exactly when all that digital marketing work starts to pay off big-time.

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