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Category: Uncategorized
- Cardinal Celebrates 8th Anniversary
- Engagement vs. Involvement in Digital Marketing
- Internet Privacy – Is it Achievable Today?
- Marketing to Teens on Social Media: Methods that Work
Category: SEO
- Advanced Paid Search (PPC) Strategies for Drug & Rehabilitation Centers
- Google Adds Health Information from Real Doctors to Knowledge Graph
- Local SEO Strategies for 2015
- Link Building: The Good, The Bad, and The Ugly
- Google Revamps Organic Search by Removing the Knowledge Carousel for Hotels, Restaurants, and Other Local Listings
- To Blog or Not to Blog?
- Implement Correct Robots.txt Files and Control Them to Maximize SEO
- Keep Your Site Organized with Information Architecture
- Make it Fast. Why Site Speed Matters
- On-Site Elements; the Fundamentals of SEO
- Don’t Get Carried Away by Google “Pigeon” Update
- Conversion Secrets From The Mind of a Website Visitor
- How Hotels Can Optimize Use of the Google Carousel
- Maintaining Your Business Listings for Location-Based Searches
- Digital Marketing for Hotels
- How to Implement Robots.txt on Your Site
- The Past, Present and Future of Robots.txt
- Parallax Web Design and SEO: What you don’t know can hurt your rankings.
- KPIs That Really Matter In SEO Reporting
- Turning Your Website Visitors Into Patients
- Google vs. Rap Genius
- Ask not for whom the bell tolls: SEO is still alive and kicking.
- SEO Makes the Phone Ring for Local Service Businesses
- How to better your SEO in 2014
- WordPress is King!
- Is your Business Verified on Google+ Local?
- What Everyone Ought to Know About The Future of Search
- Optimizing Your “About Us” Landing Page for Search Engines
- Search Results, They are a-Changin’
- How Long Does SEO Take?
- Google Experiments With Banner Ads in SERP. What Does This Mean for Advertisers and Users?
- There is no such thing as “Easy SEO”
- The Role of Digital Marketing in the Automotive Industry
- Search + Insight = ROI: Defining the ROI
- The Digital Apocalypse
- Using YouTube to Increase Your SEO Rankings
- Hat Tricks: The difference between black and white hat SEO strategies
- Newsjacking: Use Breaking News to Your Advantage
- What does Google Know About You?
- Teaching SEO to Small Businesses in 2013
- Psychology and SEO: How People Think Affects How They Use the Internet
- To Do Good SEO, It’s Going to Cost You
- Google Penguin 2.0 Is Now Live
- Google’s Next Update is Called Zebra?
- How SEO is like Carving a Pumpkin
- Cleaning Up Your Act and Bridging Bad SEO
- Breaking News: Cardinal Web Solutions Invades Google Atlanta, Survives
- Google Algorithm Update Penalizing “Over-Optimization”
- The Impact of the Customer’s Website Experience on Your SEO Campaign
- What the Google +1 Button Means For Your SEO or PPC Campaign
Category: Content Strategy
- Marketing to Millennials: Insights for the B2B World
- How to be a Content Marketing Expert in a Sea of Rookies
- Content Marketing vs. Clever Advertising
- The Essentials of Content for B2B Marketing
- Marketing Lessons from #MyMixify?
- The 3 P’s of an Effective Infographic
- 5 Steps to Developing an Effective Social Media Strategy
- Reinforce Your Brand through Content Marketing
- How Brand Storytelling Improves Sales and Audience Engagement
- Keep The Magic Alive
- Learning from Buzzfeed’s Content Strategy
- How to Approach Negative Online Reviews
- More Head(s) in Beds
- Why Nostalgia is Useful in Marketing
- Google Plus Blogging: New Google+ Features Improve Integration for Bloggers
- Should You Hit Snooze on that Blog Post?
- What “Sharknado” Can Teach You About Social Media Marketing
- How to Approach Marketing Content Management
- What are Google+ Communities and How Do They Benefit Your Business?
- Content Is More Valuable than You Think
- Quality Online Content Powers Conversion Rates
- Reputation & Review Management
Category: Internet Marketing Updates
- Are Facebook Place Tips – The New Foursquare?
- Inbound Marketing & The New Path to Purchase
- Understanding Conversions in Google AdWords
- Update: Google Predicts Ads in New, Odd Places
- There’s Something about Google Trends
- Yahoo! Takes the Mound and Throws Us a Curveball
- Search, Social and the Blending of Advertising
- The Future of the Web
- The Future of the Web
- Surprise! Unexpected Google Toolbar PageRank Update Creates A Stir
- The Future of the Web
- Go Forth and Explore Local Search & New Google Maps
- Despite Changes to Gmail, Email Marketing will Survive.
- Yahoo Acquires Social Media Site Tumblr
- Enhanced Campaigns – Google’s Answer to the Mobile Movement
- Businesses must prepare for upcoming changes to Facebook
- Google Launches Google Place Search
Category: Social Media
- How to Win at Video Content Marketing for eCommerce Businesses
- Online Reviews: The New Way of Marketing Your Medical Practice
- Top Analytics Tools for Social Media Marketing Strategy
- Six Ways to Engage your Patients with Social Media
- Social Media’s Growing Role in Healthcare Marketing
- Best Engagement Stories of 2015
- How can Social Advertising Help Grow Your Business?
- Are You Keeping Up with Facebook Advertising?
- Building the Foundation for a Content Calendar
- 25 Tips for Social Media Marketing
- Maximize Your Online Presence Using Social Media
- Online Reputation Management 101
- What Facebook Taught Me by Flagging My Account
- Is Social Selling the Next Big Thing?
- Drive Engagement with Storytelling Through Social
- How to Use Instagram for Business Marketing
- Building Engagement for Your Company with Hashtags
- Social Media Trends to Watch in 2014
- Going Dark on Facebook is Not a Bad Idea
- Social Media Marketing for Private Practices
- The Best Review Sites for Business Owners
- What Got More Tweets than the Super Bowl?? Miley Cyrus and Her Wild Antics at the VMAs
- Game of Thrones: The Quest for the Silicon Throne
- Social Media: Get creative and start now.
- Social Media Predicts Grammy Album of the Year
- Leveraging LinkedIn: How to Make It Work for You
- Go Mobile or Go Home!
- How to Make the Most of Your Social Media Campaign
Category: Marketing Strategy
- Don’t be a Victim to FOMO (Fear of Missing Out)
- How Negative Online Reviews Are Driving Away Your Referrals.
- Word From the Bird: February 2015
- 3 Simple Ways to Use Paid Search in Healthcare Marketing
- Top 8 Things Brands Should Have Learned in 2014
- Digital Marketing Trends for 2015
- What is Remarketing?
- How to Integrate Your Digital Marketing Campaign
- How Brands Can Use Google Trends for Market Research
- The Secret to Lead Response Management
- Digital Summit Atlanta: Community Engagement is Key
- Thinking Local for National Brands
- Great Deals?? No Lines?? Online Mobile Shopping a Huge Trend this Year
- SEM + Holiday Strategy = Huge ROI
- Marketing 101: Tips from Steve Jobs
- A Lesson from Walter White.
- Mad Men and The History of Marketing
- What Is Converged Media?
- Why Branding is More Important Than Ever in 2013
- Apple vs. Everyone Else – It gets ugly around here
Category: Here at The Nest
- Goodbye to Norcross- Buckhead Here we Come!
- When Growth Leads to a Changing Company Culture
- 6 Reasons I am Thankful this Season
- What it Means to be a Pacesetter
- It’s The Climb!
- Want to win a $100 Visa gift card?
- Earn more by working for free!
- What our Blog Award Means to Us
- Team Work on the River
- My 30 Day Review…of Cardinal
- Cardinal Gives Back to Toys for Tots
- Giving Thanks on Thanksgiving
- Cardinal sponsors winning team in 2012 Canstruction Atlanta Event
- Take a Vacation Already!
- Playing In the Dirt: My Hands On Atlanta Experience
- FAQ: What makes Cardinal Different?
- Welcome to our new website!
Category: Web Design
- The Ultimate User Experience: Part 2
- The Ultimate User Experience: Part 1
- 8 Tips to Get the Most Out of Your Website Redesign
- Responsive, Redesign, or Remain the Same?
- Color for Web: Once Bitten, Color Shy? How to Use Cool Colors for Your Website
- How to Properly Test your Website for Mobile and Tablet Users
- Flat Design vs Skeuomorphism
- Do You Own Your Website? (Part 4: Social Media and Business Listings)
- Do You Own Your Website? (Part 3: Google Analytics)
- Do You Own Your Website? (Part 2: Site Files, Databases & Hosting)
- Do You Own Your Website? (Part 1: Your Domain Name)
- Do You Own Your Website? (Intro)
- The Human-Centered Approach to Design and Marketing
- Style x Substance: The Business of Aesthetic
- Top Ten New Year’s Resolutions for Your Website
- Mobile Sites and You – 5 Reasons you need one
Category: Biz Development
- Are You an Internet Noise Maker
- Great Partners: The Key to Great Success
- What to look for in a “Trusted Agency”
- 5 Ways Corporate Bulls#!% Speak is Ruining American Businesses
- How to Cultivate Employee Motivation
- Employee Engagement: What is it & Why Does it Matter?
- What I learned at Disney World
- Public Speaking is Hard
- The Beauty of Business
Category: Community
- Cardinal and C5 Georgia Partnership: Road to the Future
- Connecting the Dots
- Who Said Elves Weren’t Real?
- Digging into Hands on Atlanta Day
Category: SEM
- Turn Your Shopping Campaign Into A Lean Mean ROI Machine
- 5 Foolproof Tips for Capturing Patients with Paid Search
- The Power of Programmatic: Finding the Right Audience at the Right Price
- Part 3: How to Hire a Paid Search Team
- Part 2: How to Hire a Paid Search Team
- Part 1: How to Hire a Paid Search Company
- The Importance of Call Tracking for Paid Search
- Five of the Most Common Mistakes in SEM
- The One That Didn’t Get Away: Re-Engage Your Leads With Remarketing
- Google Shopping: What are Product Listing Ads?
- Ad Extensions: The Bells & Whistles of SEM
- How do I know my competitors aren’t just clicking on my ads all day?
Category: Insight and Analytics
- Secure Search and Its Effects on SEO Reporting
Category: CEO Bloopers
- CEO Bloopers – Who Knew Money Cost So Much Money?!
Category: General Digital Marketing
- Digital Marketing Trends and Innovations You Need To Know About for 2018
- Atlanta Braves’ Director of Digital Marketing, Greg Mize, gives an Inside Look into their Sports Marketing Program
- Find Your Tribe: How to lower CPA and boost CTR in Facebook ad conversion optimization
- A New Wave in Google Panda Update: 6 Ways to Position Your Website For Better Rankings
- 8 Effective Ways to Use the New AdWords Promotion Extensions and Custom Intent Audiences to Boost Conversions
- Creating your first Facebook ad campaign
- 10 Ways to Optimize Your SEO Campaigns for the Voice-First World
- 7 Reasons Why User Experience (UX) is The New SEO Success Formula
- 2017 in Review by Cardinal’s CEO – Alex Membrillo
- In-app and mobile messaging: How to engage with, and convert visitors
- 13 Content Ideas That Will Go Viral and Earn Natural Backlinks
- The Definitive Guide to Facebook Custom Audience Targeting
- How to Succeed with CPA Bidding and Maximize ROI on Google AdWords
- The World of AMP Landing Pages Has Arrived. How it Impacts Your Advertising
- Facebook Paid Ads Ain’t PPC Ads. Here’s What You Need to Know
- Your Facebook Engagement Is Probably Dipping. Here’s How to Fix It
- What CEOs need to know about marketing in 2018
- Work with Marketers Who Embrace Data Rather Than Shy From It
- Partnering with a Marketing Agency that Isn’t a One-Trick Pony
- Finding a Marketing Partner Focused on Your ROI
- Why You Need a Marketing Partner That Doesn’t Follow the Herd
- Dominate Local SEO with New Google My Business Posts
- The Definitive Guide to Using Facebook Ads to Drive Leads and Increase Sales
- Beginners Guide to Programmatic Display Advertising – Everything You Need to Know
- The Beginner’s Guide to Earning 100 Links through Guest Blogging
- Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly
- Taking a Page Out of Netflix to Funnel Folks to Conversions
- How to Use Your Competitors’ SEO Strategies Against Them
- Paid Search vs Organic (SEO)- or Should it be Paid Search + SEO?
- 13 Google AdWords Hacks to Increase Click-Through Rate and ROI
- Create Paid Ads that Build Trust with Your Prospective Patients
- PPC Ad Tips: Using Motivation to Make Users Click
- How to use Facebook’s Ad Relevance Score to Improve Performance
- Want to Build Up Your Influencer Status? Embrace the Written Word
- 5 Psychology Tips to Improve Your Website’s Conversions
- Local SEO in 2017: Beyond Google’s 3-Pack
- Using Twitter to Protect Your Reputation and Respond to Complaints
- With Google’s Site Search Closing Down, What Can You Do Now?
- How to lower the costs of your PPC campaigns with your landing pages
- On-Page Optimization Tips to Boost Your Local SEO
- Discussion with Raj Choudhury
- Local SEO Competition is Heating Up, Learn How to Stay Ahead of the Herd
- Are you Guilty of These SEO Tactics that Kill your Local Rankings?
- How Companies with Multiple Locations Can Use Empathy to Grow Their Brand
- Want to Capture Mobile Prospects at the Right Time? Try These 4 Micro-Moment Tips
- Is it Time to Start Targeting Cars as Your Next Mobile Marketing Strategy?
- Cross-Device Targeting 101: How to Reach Your Audience, No Matter the Device They Use
- What You Need to Know and Do About Facebook’s Clickbait Changes
- How Your Brand Can Use Instagram Stories Across Each of Your Locations
- How the Right Image Strategy Can Breathe Life into Your Blog Posts
- Google Algorithm Update: How Penguin 4.0 Will Impact Your Website’s Rankings
- 3 Proven Methods to Grow Your Multi-Local™ Brand With Programmatic Media
- Why Aren’t Your Web Pages Converting? Maybe it’s Lack of Trust
- Why Your Search Rankings Might Have Dropped
- How to build a buyer persona
- Creating Content Isn’t Just About Traffic. Here’s How to Get Leads with Your Efforts
- Top Metrics Every CMO of a Multi-Location Brand Should Monitor
- The Importance of Creative Messaging in Paid Search
- 10 Vital SEO Tips for 2016 and Beyond
- Must-Have Mobile SEO
Category: Healthcare
- Dentists Face an Increase in Aging Patients – Here’s How to Market to Them
- How to Make More People Realize that Oral Health Means Overall Health
- Get Parents to Realize the Importance of Early Oral Care through Marketing
- Women Care More About Oral Health than Men: Here’s How to Change That
- How to use digital marketing to grow your practice with Telemedicine
- How can we turn the deluge of medical data available into positive patient outcomes?
- Millennials are reshaping the medical industry. How and why this matters
- Creating the First PPC Campaign for Your Medical Practice
- The Impact of Amazon Breaking into Telemedicine – the 1492 Effect
- Can Marketing Automation Help Doctors Improve their Patient Relationships?
- Strategies to Connect with Mobile Patients Using Digital Marketing
- Does Fox Sports and MTV Move from Written Content to 100% Video Signal a Shift in Medical Marketing?
- Get Your Medical Practice to Rank at the True Top of Search Pages with Featured Snippets
- Using the Current Healthcare Debate to Provide Value to Potential Patients
- Data: The Foundation of Your Medical Practice’s Marketing Strategy
- Tips to Grow Website Conversions for Your Medical Practice
- Medical Related Voice Search is on the Rise – Here’s How to Adapt
- Call Tracking – The Perfect RX for Your Medical Marketing Strategy
- Using Social Proof to Boost Your Medical Practice’s Marketing Efforts
- Medical Marketing: Make Long-Form Content Work for Both Google and Your Web Visitors
- Social Media Marketing Tips for Rehab and Addiction Centers
- How to Write Killer PPC Text Ads to Boost Your Medical Practice
- Tips to Help Medical Professionals Convert Their Organic Website Visitors
- The Drug & Alcohol Rehab Center Guide to Reputation Management
- 3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice
- 3 Tips to Grow Your Medical Practice with Digital Marketing
- SEO Tips to help Drug and Alcohol Rehabilitation Centers Generate More Leads
- Social Media Marketing and the 21st Century Dentist
- Yelp’s Role in Reputation Management for Medical Professionals
- Mastering Reputation Management for Dentists
- Google AdWords Paid Search Tips That Help Dental Practices Grow
- Use Google My Business to Boost Your Medical Practice’s Local Patient Volume
- SEO for the 21st Century Dentist: A Guide Toward Organic Search Domination
- How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices
- Medical Practice Marketing: Using broad, phrase & exact match keywords
- Building Proper Site Link Extensions in Google AdWords to Promote Your Medical Practice
- How healthcare practices can build a negative keyword list to save on pay-per-click costs
- How to Use Remarketing Like a Pro to Grow Your Healthcare Practice
- How to Pick the Right Paid Search Keywords to Target for Healthcare Practices
- How to get into and manage directories like Healthgrades, Vitals, & ZocDoc
- Healthcare Marketing Tips: How to Build Links Through Digital PR
- Which Type of Paid Digital Media is Right for My Healthcare Advertising Needs?
- How Healthcare Practices Can Use On-site Technical SEO to Build Search Engine Rankings
- How Healthcare Practices Can Increase Their Presence in Google’s Local Maps
- Seven Ways to Win at Healthcare Marketing
- Google to display conditions related to symptoms described in searches. Its impact on you
- Types of patient testimonials to use for your marketing
- How Orthopedic Surgeons Can Use Social Videos to Capture an Audience
- How to Develop a Healthcare Social Media Calendar for Your Practice
- How Orthopedic Surgeons Can Capitalize on the Popularity of Pinterest
- 3 ways a hospital can use SEO to increase service line growth
- What Plastic Surgeons Need to Know About the Latest Google’s Penguin Update
- 4 Reasons Every Orthopedic Surgery Practice Needs Paid Search Call Tracking
- 5 Quick and Easy Ways to Get More Positive Reviews for Your Orthopedic Practice
- 4 Ways Hospitals Can Unleash The Power Of Paid Search Advertising
- Social Media for Plastic Surgeons: 5 Tips You Can Implement Today
- Grow Your Plastic Surgery Practice TODAY With These 5 Paid Search Tips
- How to Use Social Media to Grow Your Hospital’s Oncology Practice
- How to Use SEO to Grow Your Plastic Surgery Practice
- SEO and Your Practice: A Guide for Orthopedic Surgeons
- Branding for Orthopedics: How to Develop a Voice that Speaks to Your Patients and Prospects
- How Hospitals Can Use Geotargeting to Increase Patient Acquisition
- The 5 Cardinal Rules to Growing an Orthopedic Surgery Practice
- 5 social media tips for orthopedic surgeons
- How to Use Social Wellness Month to Connect with Current and Prospective Patients
- Why Healthcare Patient Personas Matter for Digital Marketing
- Market Analysis for Healthcare Digital Marketing
- Competitor Analysis for Healthcare Digital Marketing
- How to Measure Healthcare Digital Marketing Success with SMART Goal Creation
- Top 3 SEO Healthcare Trends for 2016
- Online Reputation Management for Healthcare Practices & Physicians
- How to Build Healthcare Brand Awareness with Social Media Marketing
- Healthcare Content Marketing: Top 3 Best Practices for 2016
Category: Restaurants
- Creating a Facebook Page for Your Restaurant to Stand Out from the Crowd
- Embrace the Season of Instagram – Shift Your Restaurant Marketing into Summer Mode
- Make an Offer They Can’t Resist – Lead Magnet Marketing for Your Restaurant
- Remarketing for Restaurant Chains – Keep Your Brand Name Top-of-Mind
- Use Your Restaurant’s Email Lists to Supercharge Your Facebook Ads
- Facebook Advertising for Restaurants – Getting it Picture Perfect
- Is Mobile Ordering a Must-Have for Today’s Restauranteurs?
- How Your QSR Can Grow Your Franchise Locations Through Paid Social Ads
- 5 QSR Growth Hacks to Quickly and Easily Manage Your Brand’s Reputation
- Using the Physical Web to Attract New Patrons to Your Restaurant
- Grow Your QSR Brand with Location Level Programmatic Advertising
- How to Make Sure Your Reputation on Yelp Attracts Patrons – Not Scares Them Away
- How to Use 3 Popular Social Media Platforms to Promote Your Restaurant
- Apple Pay, Square and the Impact Proximity Mobile Payments Could Have on Your Business
- How to use augmented reality to engage your customers
- How to ride the wave of Pokémon Go to market your restaurant
- Protecting Your Restaurant’s Online Reputation
- The 8 Commandments of Instagram Marketing for Restaurants
Category: Legal
- Conquer Local SEO for Your Law Firm with These 5 Free Tools
- Make Ads that Positively Build Your Law Firm’s Branding
- Law Firm Blunders – How to Avoid a Disaster with Your Marketing Efforts
- Use Lead Magnet Offers to Grow Your Law Firm’s List of Prospects
- Using Call Tracking to Refine Your Law Firm’s Marketing Strategy
- Marketing for Lawyers – A How-To for Your Google My Business Page
- How Lawyers Can Use the Avvo Directory to Build their Client Base
- A Lawyer’s Guide to Reputation Management
- SEO Briefs: How lawyers and law firms can rank high on Google
- Law Firm PR: Building Quality Links to Expand Your Reach
- Enhancing the Facebook Video Ad experience to grow your law firm’s reach
- Digital Marketing Tips for Lawyers & Law Firms
- Law Firm Marketing 101: 3 Tips to Lower Your PPC Costs
- 4 Tips on How Twitter Can Become a Valuable Marketing Tool for Your Law Firm
- How Do People Find and Choose Lawyers?
- The importance of social proof for your prospective clients
- How to use a free download to grow your law firm’s client base
- Optimizing Your Legal Marketing for Google’s Quick Answer Box
- How to Win Free Advertising
Category: Franchise
- Is it time you developed a chatbot strategy for your franchise?
- How to Develop a Social (Media) Community to Grow Your Franchise
- If You Want to Keep Your Customers Happy, Ditch Your Phone
- How Franchises Can Leverage the Micro-Moments of Mobile
- 5 Paid Social Tips for Multi-Location Brands
- 8 Reputation Management Strategies for Multi-Location Brands
- How to Market Your Franchise with Video
- Managing Local Marketing Across All Your Franchise Locations
Category: Education
- Paid Search Marketing 101: A Guide to PPC for Your University
- Using Social Media to Show the Culture and Character of Your University
- How to Develop and Protect a Positive Reputation for Your School
- Creating “Content Hubs” on Your University Website to Cater to Your Varied Audiences
Category: Ignite Podcast
- How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is using innovation to increase patient volume in a big way
- How Caprice Young, CEO of Magnolia Public Schools, Is Creating The Next Generation Of Brilliant Minds
- Rob Crews on what it takes to become CMO of a major brand like Church’s Chicken
- Macallan Scotch Whisky Marketing Director Glen Gribbon On How He is Increasing Market Share Across the Globe
- Kim Jensen-Pitts On How She Grew McDonald’s, Cracker Barrel, and Taco Mac
- Ed Higdon, CEO of Lift361 On How The Retail Industry Is Going To Change In A Big Way
- King of Pops CEO, Steven Carse, On How He Went From Being Laid Off to Selling 3 Million Popsicles a Year

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Cardinal is a Digital Marketing Agency focused on Igniting Growth in Multi-Location businesses. Our belief in democratizing digital has enabled Multi-Local™ companies to generate big returns at a local level. Cardinal has been honored to make the INC 5000 list in 2014, 2015, and 2016.
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Phone: (404) 585-2096

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Cardinal Web Solutions
1720 Peachtree Street, Suite 1000
Atlanta, GA 30309