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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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7 PPC Advertising Best Practices for DSOs and Dental Groups

7 PPC Advertising Best Practices for DSOs and Dental Groups

One of the fastest, most cost-efficient ways for dental practices to drive patient volume is PPC. These seven best practices make sure the calls and appointments start rolling in while maintaining an efficient cost per acquisition.

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Digital Reputation Management Strategy for Dental Groups

Digital Reputation Management Strategy for Dental Groups

Before choosing a dentist, consumers go online to read reviews. Learn how to build a strong digital reputation that helps you attract more patients and grow your dental practice.

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Dentists Face an Increase in Aging Patients – Here’s How to Market to Them
Dental care for elderly patients

Dentists Face an Increase in Aging Patients – Here’s How to Market to Them

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

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