Increase Patient Volume with
a Specialized Healthcare
Marketing Agency

Helping the world’s leading healthcare organizations
grow with patient-centered marketing strategies.

Clients

Care Spot Healthcare Marketing Client
Northside Hospital Healthcare Marketing Client
Swedish Covenant Healthcare Marketing Client
Galter Life Center Healthcare Client
DentalWorks Healthcare Marketing Client

Our Medical
Clients Love Us

“Our Google Advertising has generated over 30 leads in the last month and we have converted those into 5 surgeries.”

Healthcare Clients Who Trust Us

Dental Works Case Study Logo
40%

increase in
conversions

25%

decrease in cost per conversion

CareSpot Urgent Care
173,880

digital leads in 9 months

$3,94

cost
per lead

100%

increase in organic traffic

MedPost Case Study Brand
21%

increase in brand convertions

17%

decrease in branded cost per acquisition

Digestive Healthcare of Georgia
334%

increased
lead volume

#2

place in
Google SERP

Atlanta Brain and Spine Care
325%

increase in
leads per month

6

more surgeries
each month

Orthoatlanta Case Study Logo
91.06%

increase in
web traffic

1300

additional qualified leads

Tolson Center Logo
192%

increase in
conversion rate

69

new leads

Sober Living Case Study Brand
21%

Increase In Organic (SEO) Website Visits

51%

increase in overall
conversions

Premium Hospital Case Study Logo
1.2MM

Impressions generated by Prominent Hospital

$119

average cost per lead for Orthopedic service line

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The Anatomy of Medical Marketing

We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.

Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.

Cardinal’s Proprietary Marketing Technology Patient Stream’s Benefits:

Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

Patient Stream

These are just a Few of the
Ways We Can Help Your
Healthcare Organisation Grow

Sprout Background
Icon People

ESTABLISH
Strategies for
Attracting Patients

Icon Hands

PROMOTE
Better Patient
Engagement

Heart

INCREASE
Brand
Awareness

Icon Cross

PRACTICE
Positive Reputation
Management

Doctor

INCREASE
Physician
Referrals

Community

ESTABLISH
Your Practice as a
Community Health Leader

Engaging Patients
While Reducing Costs

The face of healthcare has changed forever. Today’s healthcare system is a consumer-based entity, and healthcare providers must shift their mindsets to that of retailers and embrace a healthcare digital marketing strategy.

Cardinal Digital Marketing is experienced in healthcare marketing. We can help you make that mental shift. We work with you to develop a patient-centered strategy for your practice. The result is greater patient engagement, higher customer satisfaction, better patient care, and lower overall costs related to marketing.

Engaging Patients
Generating Patient Communities

Generating Patient
Communities

Harness the power of the World Wide Web and digital marketing to create vibrant, engaging patient communities. Doing this will not only increase search traffic for your practice, but also result in higher conversion rates, and greater engagement with practice websites and social media efforts.

We can help you create patient-focused web communities and showcase vital health tips as well as personal stories of your patients and members of staff on your web properties.

Consistency Throughout
Your Organization

Whether your practice is large or small, consistency is the real secret for success in today’s competitive healthcare marketplace. Through our healthcare digital marketing, Cardinal helps your practice set a consistent tone and deliver a focused message in all areas of your practice.

This transcends to all of your web properties so that patients feel a sense of continuity even when dealing with other specialties or practice areas.

Consistency Throughout Your Organization
Digestive Healthcare of Georgia

“We were a bit nervous to invest so much in a digital marketing agency but our practice very quickly started generating a return on investment. We couldn’t be more thrilled!”

-Gaye P.
Digestive Healthcare of Georgia

FAQ // LEARN MORE ABOUT CARDINAL HEALTHCARE SERVICES

What is healthcare marketing?

Just like any other business, healthcare organizations need to be able to generate revenue by building their audience and attracting new customers, clients, and partners. Healthcare, after all, encompasses a broad range of services that people seek out each and every day. Reaching, attracting, nurturing, and converting these “customers” is essential to maintaining healthy operations.

Just like traditional consumers, healthcare consumers industry research online, compare providers and facilities and respond to different forms of medical advertising. Healthcare marketing applies many common marketing practices and strategies, such as SEO, email marketing, and advertising to the promotion and sale of various healthcare services.

Why do medical organizations need marketing?

Good question! Let’s put it this way: how are patients supposed to find and select providers for their various medical needs? While this process might seem simple and straightforward from the patient’s point of view, the perspective of the healthcare organization is a bit different.

Like any other business, healthcare organizations operate in a marketplace. That means they face (sometimes stiff) competition from other providers, manage revenue and cost challenges, and depend on a strong digital reputation. This is especially true for providers of specialty medical services. Healthcare marketing activities help ensure that patients keep coming through the door, build market share, and facilitate lean and efficient operations.

What kind of results can I expect from a medical marketing agency?

A medical marketing company like Cardinal will support a variety of marketing objectives. These include:

  • Improving digital lead generation
  • Increasing conversion rates (new patients, scheduled appointments, etc.)
  • Boosting organic website traffic
  • Creating better rankings on Google for high-volume keywords

Dentalworks, for example, saw a 40% increase in conversions alongside a 25% decrease in cost-per-conversion for their healthcare PPC campaigns.Digestive Healthcare of Georgia saw a 334% increase in lead volume.

How much does healthcare marketing cost?

The cost of any healthcare marketing program will vary depending on objectives, duration, and your particular medical vertical. While healthcare marketing can be a significant investment, a healthcare marketing company can help you optimize your marketing program to make sure you get a higher return on investment (ROI) and minimize cost per lead. Cardinal, for example, has experience delivering results for companies of all sizes and budgetary limitations.

Is the website for my medical practice really that important?

Yes! It is often the first impression that new or potential patients and partners will get of your practice. Beyond that, your website can be optimized to attract organic search traffic, provide valuable information to prospects, and bring in new cases, patients, and partnerships.

Without an optimized website with targeted messaging—one that follows SEO best practices—your practice stands to miss out on organic net-new business or, worse, lose out to competitors. Luckily, our team of healthcare marketing professionals knows how to help.

Which healthcare marketing strategies are best for my practice?

The right digital marketing mix will first and foremost depend on the size, nature, and maturity of your healthcare company. At the very least, it’s important for any company to shore up its digital presence to meet today’s best practices. This includes their website, SEO, any existing marketing campaigns.

Our experienced medical marketing experts will work with your teams to complete a thorough audit of your existing marketing strategies. From there, we will recommend a detailed plan, including specific performance metrics mapped to your desired business outcomes.

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