Digital Marketing and SEO
for Apartment Rentals
Keep your apartment units occupied with reliable tenants
Searching for a new apartment can be overwhelming. Tenants have a lot of listings to choose from! With such a high volume of listings out there, how are prospective tenants supposed to find your apartments among all the noise?
We make sure your listings get seen by people searching for apartments online so you can keep all of your units leased.
$87 billion
in revenue was taken in by the heating and air conditioning contractor industry in 2019.
There are
43 million
renter-occupied housing units across the United States
51%
Average annual lease renewal rate increase today
Digital marketing and SEO specialized for the apartment rental industry
In a crowded digital marketplace, visibility is essential for apartment rentals. How can you make your rental listings stand out so you can keep your units rented out and the revenue streams consistent? That’s where Cardinal comes in.
Studios, lofts, and gardens
Multi-family rentals
Houses and townhomes
Duplexes and triplexes
Low-rise, mid-rise, high-rise
How apartment marketing and SEO from Cardinal keeps your units leased
We build comprehensive digital strategies that make sure your listings and rental company websites are optimized to show up across the digital channels your prospects use to find apartments. This includes search engine optimization (SEO), paid advertising, and website optimization, all of it executed by apartment marketing experts.
SEO for Apartments
In the apartment rental industry, recurring revenue is the name of the game. After working with the country’s leading real estate and apartment rental companies, we’ve found that optimizing your sites and apartment listings for search engines is an effective way to do so.
Cardinal’s strategic approach to search engine optimization will grow your website’s search rankings for targeted keywords and markets. Whenever your leases hit the market, we make sure they’re seen. We also focus on conversion optimization, which means we don’t just work to drive traffic to your site, but to convert that traffic into contacts, bookings, and tours.
Paid Search Advertising
Another effective way to drive traffic through your apartment listings and rental sites is through paid search. Using Google AdWords and other paid search programs, we can place ads for both your company and specific listings that you’d like to highlight.
With bid prices starting as low as only a few dollars per click, paid search can often be a very cost-effective way to drive leads immediately, especially for those units that you really need to get leased soon. Our ad strategy includes conversion optimization, custom landing pages if needed, as well as engaging graphical ads. We can also use geo-modifiers to control who sees your PPC ads—based on location—in order to most cost effectively manage your budget.
Social Media Advertising
Love them or hate them, social media platforms represent a large and powerful channel for digital advertising. And believe it or not, more and more people are coming across listings for apartments and real estate on social media.
With the help of our award-winning social media management team, you can tap into the power of social media through engaging and timely ads on platforms like Facebook, Twitter, and even Instagram. Our team can set your ads up to target users based on location, age, interests, and more to make sure you get the most return for your spend.
Apartment Rental Website Design
Your website is an essential part of your rental company’s online presence. Not only do potential customers find your website content and specific listings in channels like search engines and social media, but they make snap judgements based on design and professionalism. After all, they’re looking for their next home! Our talented team of website designers can dial in your rental websites so they’re clean, engaging, and optimized for maximum findability on the internet.
Reputation Management
People searching for their next apartment tend to be very picky. One of the first things people tend to look at when deciding which rental companies to contact and which listings to tour is online reputation. What do the reviews and comments look like? Our team will help you make sure that the digital presence for your apartment rental company, including listings and reviews on popular channels like Google and Yelp, are on point.
What You Get When You Partner With Cardinal
As a client of Cardinal Digital Marketing, you’ll enjoy the expertise of a team built with individuals who make digital marketing their business. We thrive on creating winning strategies for your rental company and listings—strategies that keep the tours coming and your units leased. When you choose Cardinal, you choose:
We don’t just run your marketing campaigns from afar. Instead, our teams will engage with you, hear your ideas, and collaborate on strategies that help grow your business faster.
If you’re looking for a set-it forget-it outsourcing agency, Cardinal probably isn’t for you. We pride ourselves on transparency and communication, taking the time to come to your office, sit down with your teams, and work to develop a winning campaign together.
The specialist that’s right for your digital strategy will work side-by-side with you, giving you personal updates and helping you through any difficulties along the way. We staff specialists in social media, pay per click advertising, programmatic display, and more.
At Cardinal, we believe that data is everything. Otherwise, it’s all just digital marketing for digital marketing’s sake! As your project progresses, you’ll receive periodic performance reports, as well as 24/7 access to our team should you have any questions about how things are going.
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