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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

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Shining a Light on Your Dentists: DSO Marketing That Patients Love
Dental & DSO

Shining a Light on Your Dentists: DSO Marketing That Patients Love

Your dentists have years of experience under their belt; let them strut their stuff. We’re not talking about showing off here; we’re talking about shining a light on your dentists' experience, reputation, and authority. Read on to learn how and why dental support organizations (DSOs) like yours should feature their dentist stories and patient experiences in your marketing.

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Top 5 Dental Marketing Trends to Watch in 2022
Dental & DSO

Top 5 Dental Marketing Trends to Watch in 2022

Dental support organizations (DSOs) have historically been ahead of the healthcare industry in terms of technology adoption. To keep the lead in the coming year, dental marketers will need to tackle some of the biggest challenges that DSOs will face in 2022, as well as invest in the right strategies and technologies.

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How a Better Digital Experience Can Help Grow Your DSO Patient Pipeline
Dental & DSO

How a Better Digital Experience Can Help Grow Your DSO Patient Pipeline

Got patient acquisition on the mind? Us, too. If you’re looking for a solution to campaigns and website traffic that aren’t converting to actual appointments, you need to take a look at your digital experience. Any friction users find online, is cause for them to choose another dental provider.

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How to Build Data-Driven Marketing for Your DSO
Dental & DSO

How to Build Data-Driven Marketing for Your DSO

Today’s leading DSOs not only understand the power of data but wield it to inform all of their decisions. From getting alignment around group-level metrics to integrating various technologies, consider these best practices for building a more data-driven DSO.

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How DSOs Can Build Better Practice-Patient Relationships
Dental & DSO

How DSOs Can Build Better Practice-Patient Relationships

There are many advantages to dental support organizations (DSOs). Yet, some suffer from a perception problem. Many patients view DSOs as large corporate brands, which can make it difficult to foster patient loyalty. How can DSOs get patients to see the people behind the brand?

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DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition
Dental & DSO

DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition

Learn the essentials of a successful digital marketing strategy for DSOs and dental groups. We built this list specifically for multi-location dental support organizations (DSOs) looking to focus their marketing resources to achieve better ROI.

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How Marketing Centralization Helps DSOs Accelerate Growth
Dental & DSO

How Marketing Centralization Helps DSOs Accelerate Growth

Most acquired dental practices have existing systems and marketing technology already in place. When does it make sense to centralize this marketing stack? And what to do with successful marketing programs at different practices? Here’s our guide to bringing disparate marketing programs together.

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How DSOs Can Build Demand Through Better Patient Experiences
Dental & DSO

How DSOs Can Build Demand Through Better Patient Experiences

Common wisdom tells us that people don’t like going to the dentist. Yet, dental health remains a necessity. So, what do patients really want from their dentists? And how can DSOs distinguish themselves by delivering superior patient experiences?

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5 Marketing Technologies Every DSO Needs
Dental & DSO

5 Marketing Technologies Every DSO Needs

As the dental industry quickly rebounds and resurges in the post-COVID era, some DSOs are scrambling to scale their marketing programs. Here are five must-have technologies that can help.

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