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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

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How to Build Data-Driven Marketing for Your DSO
Dental & DSO

How to Build Data-Driven Marketing for Your DSO

Today’s leading DSOs not only understand the power of data but wield it to inform all of their decisions. From getting alignment around group-level metrics to integrating various technologies, consider these best practices for building a more data-driven DSO.

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How DSOs Can Build Better Practice-Patient Relationships
Dental & DSO

How DSOs Can Build Better Practice-Patient Relationships

There are many advantages to dental support organizations (DSOs). Yet, some suffer from a perception problem. Many patients view DSOs as large corporate brands, which can make it difficult to foster patient loyalty. How can DSOs get patients to see the people behind the brand?

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DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition
Dental & DSO

DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition

Learn the essentials of a successful digital marketing strategy for DSOs and dental groups. We built this list specifically for multi-location dental support organizations (DSOs) looking to focus their marketing resources to achieve better ROI.

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How Marketing Centralization Helps DSOs Accelerate Growth
Dental & DSO

How Marketing Centralization Helps DSOs Accelerate Growth

Most acquired dental practices have existing systems and marketing technology already in place. When does it make sense to centralize this marketing stack? And what to do with successful marketing programs at different practices? Here’s our guide to bringing disparate marketing programs together.

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How DSOs Can Build Demand Through Better Patient Experiences
Dental & DSO

How DSOs Can Build Demand Through Better Patient Experiences

Common wisdom tells us that people don’t like going to the dentist. Yet, dental health remains a necessity. So, what do patients really want from their dentists? And how can DSOs distinguish themselves by delivering superior patient experiences?

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5 Marketing Technologies Every DSO Needs
Dental & DSO

5 Marketing Technologies Every DSO Needs

As the dental industry quickly rebounds and resurges in the post-COVID era, some DSOs are scrambling to scale their marketing programs. Here are five must-have technologies that can help.

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7 PPC Advertising Best Practices for DSOs and Dental Groups
Dental & DSO

7 PPC Advertising Best Practices for DSOs and Dental Groups

One of the fastest, most cost-efficient ways for dental practices to drive patient volume is PPC. These seven best practices make sure the calls and appointments start rolling in while maintaining an efficient cost per acquisition.

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