Insights to Ignite Your Growth

Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

Read More

Explore Our Latest Articles

.

Top 5 Dental Marketing Trends to Watch in 2022

Top 5 Dental Marketing Trends to Watch in 2022

Dental support organizations (DSOs) have historically been ahead of the healthcare industry in terms of technology adoption. To keep the lead in the coming year, dental marketers will need to tackle some of the biggest challenges that DSOs will face in 2022, as well as invest in the right strategies and technologies.

Read More
How a Better Digital Experience Can Help Grow Your DSO Patient Pipeline

How a Better Digital Experience Can Help Grow Your DSO Patient Pipeline

Got patient acquisition on the mind? Us, too. If you’re looking for a solution to campaigns and website traffic that aren’t converting to actual appointments, you need to take a look at your digital experience. Any friction users find online, is cause for them to choose another dental provider.

Read More
How to Build Data-Driven Marketing for Your DSO

How to Build Data-Driven Marketing for Your DSO

Today’s leading DSOs not only understand the power of data but wield it to inform all of their decisions. From getting alignment around group-level metrics to integrating various technologies, consider these best practices for building a more data-driven DSO.

Read More
How DSOs Can Build Better Practice-Patient Relationships

How DSOs Can Build Better Practice-Patient Relationships

There are many advantages to dental support organizations (DSOs). Yet, some suffer from a perception problem. Many patients view DSOs as large corporate brands, which can make it difficult to foster patient loyalty. How can DSOs get patients to see the people behind the brand?

Read More
DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition

DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition

Learn the essentials of a successful digital marketing strategy for DSOs and dental groups. We built this list specifically for multi-location dental support organizations (DSOs) looking to focus their marketing resources to achieve better ROI.

Read More
How Marketing Centralization Helps DSOs Accelerate Growth

How Marketing Centralization Helps DSOs Accelerate Growth

Most acquired dental practices have existing systems and marketing technology already in place. When does it make sense to centralize this marketing stack? And what to do with successful marketing programs at different practices? Here’s our guide to bringing disparate marketing programs together.

Read More
How DSOs Can Build Demand Through Better Patient Experiences

How DSOs Can Build Demand Through Better Patient Experiences

Common wisdom tells us that people don’t like going to the dentist. Yet, dental health remains a necessity. So, what do patients really want from their dentists? And how can DSOs distinguish themselves by delivering superior patient experiences?

Read More
5 Marketing Technologies Every DSO Needs

5 Marketing Technologies Every DSO Needs

As the dental industry quickly rebounds and resurges in the post-COVID era, some DSOs are scrambling to scale their marketing programs. Here are five must-have technologies that can help.

Read More
Get Started

Ready to Grow?

Great partnerships start with great discoveries. We start with your business goals and budget, and then help you find the right digital marketing strategy to fuel growth.

Fill out the form to get started!

"*" indicates required fields

Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
This field is for validation purposes and should be left unchanged.