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5-Step Paid Media Strategy to Attract Your Ideal Patients

Advanced tactics and tips to improve paid media performance and drive qualified lead volume in healthcare.

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How Meta’s Data Restrictions Impact Healthcare Advertising Strategies

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RevRx™: Unlocking the Power of Media Mix Modeling

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Top Dental & DSO Marketing Trends for 2025

Top Dental & DSO Marketing Trends for 2025

As the dental industry faces slower growth from acquisitions, DSOs are turning their focus on maximizing the efficiency and potential of existing locations. Success in 2025 will depend on DSOs’ ability to align marketing and operational strategies to meet patient needs, optimize capacity, and deliver measurable ROI.

Top Orthodontic Marketing Strategies & Guide to Help You Grow

Top Orthodontic Marketing Strategies & Guide to Help You Grow

With D2C orthodontic care companies and changing consumer behaviors, orthodontic service organizations (OSOs) must create a marketing strategy focusing on online patient acquisition. Local SEO, Google Ads, online reputation management, and a proper ROI tracking method are crucial in developing a successful orthodontic marketing strategy.

Dykema DSO Takeaways & Dental Marketing Strategy for 2025

Dykema DSO Takeaways & Dental Marketing Strategy for 2025

Discover the key takeaways from the Dykema DSO Conference 2024! Learn how to navigate current dental industry challenges, capitalize on growth opportunities, and implement effective marketing strategies for 2025.

DSO Marketing: Branded House vs. House of Brands

DSO Marketing: Branded House vs. House of Brands

When operating a dental support organization (DSO), it’s crucial to have a solid multi-brand strategy that works for you and all the dental groups you are acquiring. In this blog post, we discuss and compare the different brand structures to help you choose the best approach for your DSO.

DSO Guide To Increasing Clear Aligner Leads

DSO Guide To Increasing Clear Aligner Leads

Orthodontic leads are some of the most valuable for any dental practice, but are increasingly difficult to come by. Here are our top tips for how you can build smarter advertising that understands your patients and targets appropriately.

DSO Marketing: How to Turn First-Time Visitors into Lifelong Patients

DSO Marketing: How to Turn First-Time Visitors into Lifelong Patients

Chief Growth Officer at the Smilist, Melanie Basile sits down Cardinal CEO, Alex Membrillo, for an insightful discussion that explores the cutting-edge marketing strategies and technological innovations within the dental industry. Discover AI's potential to transform healthcare marketing by offering invaluable insights into patient preferences and bolstering the capabilities of marketing teams.

The 4-Step De Novo Marketing Strategy for DSOs

The 4-Step De Novo Marketing Strategy for DSOs

So you’ve got a de novo office you have to quickly ramp up. What are the initial steps needed to stand up your marketing strategy? Here’s our proven four-step framework for generating appointments before the new office even opens.

5 Marketing Best Practices for DSO Acquisitions

5 Marketing Best Practices for DSO Acquisitions

Failing to conduct digital due diligence or planning a post-acquisition marketing strategy can be risky for your DSO. Here are five marketing best practices we recommend to ensure successful mergers and acquisitions.

How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology

How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology

The smart application of proven technology and automation solutions in the dental industry can help DSOs treat more patients, streamline their processes, and overcome operational issues that stem from labor shortages, employee turnover, and complex, time-consuming scheduling and information gathering. Here we talk about these solutions and how and where DSOs and marketers in the dental industry can apply them.

Top Dental & DSO Marketing Trends for 2023

Top Dental & DSO Marketing Trends for 2023

As 2023 approaches, here’s a look at the dental and DSO marketing to stay aware of. What patient acquisition strategies are working right now? Where are DSOs investing? More importantly, how do you need to evolve your DSO marketing strategy to stay competitive in 2023? Let’s dive in.

5 Ways DSOs Can Build Better Relationships with Affiliates & Doctors

5 Ways DSOs Can Build Better Relationships with Affiliates & Doctors

The key to running a successful dental support organization (DSO) is to build and maintain strong relationships with all the practices and doctors you acquire and manage. Learn more about how to make your affiliates feel valued and improve your overall business operations.

Why Marketing Ops Should be a Top Priority for DSOs

Why Marketing Ops Should be a Top Priority for DSOs

In the race to expand, fold in new locations, and acquire new patients, many DSOs face problems of scale. In this blog post, we look at the role of marketing operations in helping DSOs scale efficiently.

How Digital Due Diligence Helps DSOs Reduce Risk

How Digital Due Diligence Helps DSOs Reduce Risk

For private equity firms, digital due diligence can be a gamechanger. The question is, when is it the right time for an audit? And what information do you need to look for? More importantly, how do a company’s digital strategy and maturity impact its valuation? In this article, we’ll help you answer those questions.

How the Digital Dental Transformation Can Grow Your Patient Pipeline

How the Digital Dental Transformation Can Grow Your Patient Pipeline

The wave of digital transformation has yet to reach the crest. It’s more than just a trend—it’s fundamentally changing the dental industry in profound ways. In this blog post, we explore the different ways that dental practices can leverage digital investments to attract more patients.

The Future of Teledentistry and How to Make Sure You’re Ready

The Future of Teledentistry and How to Make Sure You’re Ready

Dentists are busy people. Their schedules must be tightly managed to balance current patients versus new ones. Today those schedules are filled with people who have more choice than ever—both in which dental practices they patronize and how they receive care.

Is Your DSO Making These Digital Marketing Mistakes?

Is Your DSO Making These Digital Marketing Mistakes?

If you’re wondering why your DSO digital marketing strategy isn’t delivering results, you might be making some avoidable mistakes. Here are the three most common digital marketing mistakes we see DSOs make, sourced from our direct experience working with DSOs

DSO Marketing Strategies for Patients & Affiliates

DSO Marketing Strategies for Patients & Affiliates

There’s a lot that goes into reaching, engaging, and converting new patients and affiliates. The trick is finding the value your DSO brings to each audience and using it to design your start-to-finish marketing funnel. Read on for marketing strategies that will help you manage both programs efficiently.

DSO Annual Planning: Is it Time for a Digital Makeover?

DSO Annual Planning: Is it Time for a Digital Makeover?

The new year is just around the corner, and it’s time for DSOs to think about their marketing strategies. In 2022, your areas of weakness might cost you. So consider this your roadmap for strengthening your digital marketing strategy by making the right investments, optimizations, and hard decisions.

How to Differentiate Your DSO with the Right USP

How to Differentiate Your DSO with the Right USP

Your unique selling proposition (USP) is essential to successful marketing ops. That means a well-defined USP that’s been vetted by the stakeholders who know it best. In this blog post, I take a closer look at USPs, including what they are, how to refine them, and why they’re so important for dental support organizations (DSOs).

DSO Marketing: Reporting Results Across Multiple Brands & Locations

DSO Marketing: Reporting Results Across Multiple Brands & Locations

Dental support organizations (DSOs) face some unique challenges to efficient reporting. In this blog post, I provide practicable ideas for reporting campaign results across multiple brands and locations. Plus, I give you my take on why you should consolidate campaigns and data (and how).

Shining a Light on Your Dentists: DSO Marketing That Patients Love

Shining a Light on Your Dentists: DSO Marketing That Patients Love

Your dentists have years of experience under their belt; let them strut their stuff. We’re not talking about showing off here; we’re talking about shining a light on your dentists' experience, reputation, and authority. Read on to learn how and why dental support organizations (DSOs) like yours should feature their dentist stories and patient experiences in your marketing.

Top 5 Dental Marketing Trends to Watch in 2022

Top 5 Dental Marketing Trends to Watch in 2022

Dental support organizations (DSOs) have historically been ahead of the healthcare industry in terms of technology adoption. To keep the lead in the coming year, dental marketers will need to tackle some of the biggest challenges that DSOs will face in 2022, as well as invest in the right strategies and technologies.

How a Better Digital Experience Can Help Grow Your DSO Patient Pipeline

How a Better Digital Experience Can Help Grow Your DSO Patient Pipeline

Got patient acquisition on the mind? Us, too. If you’re looking for a solution to campaigns and website traffic that aren’t converting to actual appointments, you need to take a look at your digital experience. Any friction users find online, is cause for them to choose another dental provider.

How to Build Data-Driven Marketing for Your DSO

How to Build Data-Driven Marketing for Your DSO

Today’s leading DSOs not only understand the power of data but wield it to inform all of their decisions. From getting alignment around group-level metrics to integrating various technologies, consider these best practices for building a more data-driven DSO.

How DSOs Can Build Better Practice-Patient Relationships

How DSOs Can Build Better Practice-Patient Relationships

There are many advantages to dental support organizations (DSOs). Yet, some suffer from a perception problem. Many patients view DSOs as large corporate brands, which can make it difficult to foster patient loyalty. How can DSOs get patients to see the people behind the brand?

DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition

DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition

Learn the essentials of a successful digital marketing strategy for DSOs and dental groups. We built this list specifically for multi-location dental support organizations (DSOs) looking to focus their marketing resources to achieve better ROI.

How Marketing Centralization Helps DSOs Accelerate Growth

How Marketing Centralization Helps DSOs Accelerate Growth

Most acquired dental practices have existing systems and marketing technology already in place. When does it make sense to centralize this marketing stack? And what to do with successful marketing programs at different practices? Here’s our guide to bringing disparate marketing programs together.

How DSOs Can Build Demand Through Better Patient Experiences

How DSOs Can Build Demand Through Better Patient Experiences

Common wisdom tells us that people don’t like going to the dentist. Yet, dental health remains a necessity. So, what do patients really want from their dentists? And how can DSOs distinguish themselves by delivering superior patient experiences?

5 Marketing Technologies Every DSO Needs

5 Marketing Technologies Every DSO Needs

As the dental industry quickly rebounds and resurges in the post-COVID era, some DSOs are scrambling to scale their marketing programs. Here are five must-have technologies that can help.

7 PPC Advertising Best Practices for DSOs and Dental Groups

7 PPC Advertising Best Practices for DSOs and Dental Groups

One of the fastest, most cost-efficient ways for dental practices to drive patient volume is PPC. These seven best practices make sure the calls and appointments start rolling in while maintaining an efficient cost per acquisition.

Digital Reputation Management Strategy for Dental Groups

Digital Reputation Management Strategy for Dental Groups

Before choosing a dentist, consumers go online to read reviews. Learn how to build a strong digital reputation that helps you attract more patients and grow your dental practice.

Dentists Face an Increase in Aging Patients – Here’s How to Market to Them
Dental care for elderly patients

Dentists Face an Increase in Aging Patients – Here’s How to Market to Them

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

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