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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

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How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology
Dental & DSO

How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology

The smart application of proven technology and automation solutions in the dental industry can help DSOs treat more patients, streamline their processes, and overcome operational issues that stem from labor shortages, employee turnover, and complex, time-consuming scheduling and information gathering. Here we talk about these solutions and how and where DSOs and marketers in the dental industry can apply them.

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Top Dental & DSO Marketing Trends for 2023
Dental & DSO

Top Dental & DSO Marketing Trends for 2023

As 2023 approaches, here’s a look at the dental and DSO marketing to stay aware of. What patient acquisition strategies are working right now? Where are DSOs investing? More importantly, how do you need to evolve your DSO marketing strategy to stay competitive in 2023? Let’s dive in.

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5 Ways DSOs Can Build Better Relationships with Affiliates & Doctors
Dental & DSO

5 Ways DSOs Can Build Better Relationships with Affiliates & Doctors

The key to running a successful dental support organization (DSO) is to build and maintain strong relationships with all the practices and doctors you acquire and manage. Learn more about how to make your affiliates feel valued and improve your overall business operations.

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Top Orthodontic Marketing Strategies & Guide to Help You Grow
Dental & DSO

Top Orthodontic Marketing Strategies & Guide to Help You Grow

With D2C orthodontic care companies and changing consumer behaviors, orthodontic service organizations (OSOs) must create a marketing strategy focusing on online patient acquisition. Local SEO, Google Ads, online reputation management, and a proper ROI tracking method are crucial in developing a successful orthodontic marketing strategy.

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DSO Marketing: Branded House vs. House of Brands
Dental & DSO

DSO Marketing: Branded House vs. House of Brands

When operating a dental support organization (DSO), it’s crucial to have a solid multi-brand strategy that works for you and all the dental groups you are acquiring. DSOs can structure themselves as one unified brand or they can serve as an overarching umbrella with many brands beneath. In this blog post, we discuss and compare the different structures to help you choose the best approach for your DSO.

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Why Marketing Ops Should be a Top Priority for DSOs
Dental Digital Marketing Ops
Dental & DSO

Why Marketing Ops Should be a Top Priority for DSOs

In the race to expand, fold in new locations, and acquire new patients, many DSOs face problems of scale. In this blog post, we look at the role of marketing operations in helping DSOs scale efficiently.

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How Digital Due Diligence Helps DSOs Reduce Risk
DSO Digital Due Diligence
Dental & DSO

How Digital Due Diligence Helps DSOs Reduce Risk

For private equity firms, digital due diligence can be a gamechanger. The question is, when is it the right time for an audit? And what information do you need to look for? More importantly, how do a company’s digital strategy and maturity impact its valuation? In this article, we’ll help you answer those questions.

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5 Marketing Best Practices for DSO Acquisitions
DSO Acquisition
Dental & DSO

5 Marketing Best Practices for DSO Acquisitions

Failing to conduct digital due diligence or planning a post-acquisition marketing strategy can be risky for your DSO. Here are five marketing best practices we recommend to ensure successful mergers and acquisitions.

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How the Digital Dental Transformation Can Grow Your Patient Pipeline
Dental & DSO

How the Digital Dental Transformation Can Grow Your Patient Pipeline

The wave of digital transformation has yet to reach the crest. It’s more than just a trend—it’s fundamentally changing the dental industry in profound ways. In this blog post, we explore the different ways that dental practices can leverage digital investments to attract more patients.

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The Future of Teledentistry and How to Make Sure You’re Ready
Teledentistry Best Practices
Dental & DSO

The Future of Teledentistry and How to Make Sure You’re Ready

Dentists are busy people. Their schedules must be tightly managed to balance current patients versus new ones. Today those schedules are filled with people who have more choice than ever—both in which dental practices they patronize and how they receive care.

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