2026 Healthcare Marketing Trends: The New Rules Redefining Growth
Discover the 10 trends reshaping healthcare marketing in 2026—from AI and Meta automation to data-driven creative, and systematic testing frameworks.
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Dental
4 Essential Steps for Marketing Your De Novo Office
So you’ve got a de novo office you have to quickly ramp up. What are the initial steps needed to stand up your marketing strategy? Here’s our proven four-step framework for generating appointments before the new office even opens.
Dental
5 Ways To Drive More Orthodontic Leads
Orthodontic leads are some of the most valuable for any dental practice, but are increasingly difficult to come by. Here are our top tips for how you can build smarter advertising that understands your patients and targets appropriately.
Dental
Top Dental & DSO Marketing Trends for 2025
As the dental industry faces slower growth from acquisitions, DSOs are turning their focus on maximizing the efficiency and potential of existing locations. Success in 2025 will depend on DSOs’ ability to align marketing and operational strategies to meet patient needs, optimize capacity, and deliver measurable ROI.
Dental
Top Orthodontic Marketing Strategies & Guide to Help You Grow
With D2C orthodontic care companies and changing consumer behaviors, orthodontic service organizations (OSOs) must create a marketing strategy focusing on online patient acquisition. Local SEO, Google Ads, online reputation management, and a proper ROI tracking method are crucial in developing a successful orthodontic marketing strategy.
Dental
Dykema DSO Takeaways & Dental Marketing Strategy for 2025
Discover the key takeaways from the Dykema DSO Conference 2024! Learn how to navigate current dental industry challenges, capitalize on growth opportunities, and implement effective marketing strategies for 2025.
Dental
DSO Marketing: Branded House vs. House of Brands
When operating a dental support organization (DSO), it’s crucial to have a solid multi-brand strategy that works for you and all the dental groups you are acquiring. In this blog post, we discuss and compare the different brand structures to help you choose the best approach for your DSO.
Dental
DSO Marketing: How to Turn First-Time Visitors into Lifelong Patients
Chief Growth Officer at the Smilist, Melanie Basile sits down Cardinal CEO, Alex Membrillo, for an insightful discussion that explores the cutting-edge marketing strategies and technological innovations within the dental industry. Discover AI's potential to transform healthcare marketing by offering invaluable insights into patient preferences and bolstering the capabilities of marketing teams.
Dental
5 Marketing Best Practices for DSO Acquisitions
Failing to conduct digital due diligence or planning a post-acquisition marketing strategy can be risky for your DSO. Here are five marketing best practices we recommend to ensure successful mergers and acquisitions.
Dental
How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology
The smart application of proven technology and automation solutions in the dental industry can help DSOs treat more patients, streamline their processes, and overcome operational issues that stem from labor shortages, employee turnover, and complex, time-consuming scheduling and information gathering. Here we talk about these solutions and how and where DSOs and marketers in the dental industry can apply them.
Dental
Top Dental & DSO Marketing Trends for 2023
As 2023 approaches, here’s a look at the dental and DSO marketing to stay aware of. What patient acquisition strategies are working right now? Where are DSOs investing? More importantly, how do you need to evolve your DSO marketing strategy to stay competitive in 2023? Let’s dive in.
Dental
5 Ways DSOs Can Build Better Relationships with Affiliates & Doctors
The key to running a successful dental support organization (DSO) is to build and maintain strong relationships with all the practices and doctors you acquire and manage. Learn more about how to make your affiliates feel valued and improve your overall business operations.
Dental
Why Marketing Ops Should be a Top Priority for DSOs
In the race to expand, fold in new locations, and acquire new patients, many DSOs face problems of scale. In this blog post, we look at the role of marketing operations in helping DSOs scale efficiently.
Dental
How Digital Due Diligence Helps DSOs Reduce Risk
For private equity firms, digital due diligence can be a gamechanger. The question is, when is it the right time for an audit? And what information do you need to look for? More importantly, how do a company’s digital strategy and maturity impact its valuation? In this article, we’ll help you answer those questions.
Dental
How the Digital Dental Transformation Can Grow Your Patient Pipeline
The wave of digital transformation has yet to reach the crest. It’s more than just a trend—it’s fundamentally changing the dental industry in profound ways. In this blog post, we explore the different ways that dental practices can leverage digital investments to attract more patients.
Dental
The Future of Teledentistry and How to Make Sure You’re Ready
Dentists are busy people. Their schedules must be tightly managed to balance current patients versus new ones. Today those schedules are filled with people who have more choice than ever—both in which dental practices they patronize and how they receive care.
Dental
Is Your DSO Making These Digital Marketing Mistakes?
If you’re wondering why your DSO digital marketing strategy isn’t delivering results, you might be making some avoidable mistakes. Here are the three most common digital marketing mistakes we see DSOs make, sourced from our direct experience working with DSOs
Dental
DSO Marketing Strategies for Patients & Affiliates
There’s a lot that goes into reaching, engaging, and converting new patients and affiliates. The trick is finding the value your DSO brings to each audience and using it to design your start-to-finish marketing funnel. Read on for marketing strategies that will help you manage both programs efficiently.
Dental
DSO Annual Planning: Is it Time for a Digital Makeover?
The new year is just around the corner, and it’s time for DSOs to think about their marketing strategies. In 2022, your areas of weakness might cost you. So consider this your roadmap for strengthening your digital marketing strategy by making the right investments, optimizations, and hard decisions.
Dental
How to Differentiate Your DSO with the Right USP
Your unique selling proposition (USP) is essential to successful marketing ops. That means a well-defined USP that’s been vetted by the stakeholders who know it best. In this blog post, I take a closer look at USPs, including what they are, how to refine them, and why they’re so important for dental support organizations (DSOs).
Dental
Webinar: How to Scale Growth – A Conversation With The Largest Orthodontic DSO
Learn how a 250+ location ortho-focused dental support organization (OSO) is growing through innovative digital marketing strategies rooted in data.
Dental
DSO Marketing: Reporting Results Across Multiple Brands & Locations
Dental support organizations (DSOs) face some unique challenges to efficient reporting. In this blog post, I provide practicable ideas for reporting campaign results across multiple brands and locations. Plus, I give you my take on why you should consolidate campaigns and data (and how).
Dental
Shining a Light on Your Dentists: DSO Marketing That Patients Love
Your dentists have years of experience under their belt; let them strut their stuff. We’re not talking about showing off here; we’re talking about shining a light on your dentists' experience, reputation, and authority. Read on to learn how and why dental support organizations (DSOs) like yours should feature their dentist stories and patient experiences in your marketing.
Dental
Top 5 Dental Marketing Trends to Watch in 2022
Dental support organizations (DSOs) have historically been ahead of the healthcare industry in terms of technology adoption. To keep the lead in the coming year, dental marketers will need to tackle some of the biggest challenges that DSOs will face in 2022, as well as invest in the right strategies and technologies.
Dental
How a Better Digital Experience Can Help Grow Your DSO Patient Pipeline
Got patient acquisition on the mind? Us, too. If you’re looking for a solution to campaigns and website traffic that aren’t converting to actual appointments, you need to take a look at your digital experience. Any friction users find online, is cause for them to choose another dental provider.
Dental
How to Build Data-Driven Marketing for Your DSO
Today’s leading DSOs not only understand the power of data but wield it to inform all of their decisions. From getting alignment around group-level metrics to integrating various technologies, consider these best practices for building a more data-driven DSO.
Dental
10 Dental Marketing Strategies You Can Implement Right Now
The world of dental marketing is as competitive as ever. Use these ten strategies to stay ahead and grow your patient pipeline.
Dental
How DSOs Can Build Better Practice-Patient Relationships
There are many advantages to dental support organizations (DSOs). Yet, some suffer from a perception problem. Many patients view DSOs as large corporate brands, which can make it difficult to foster patient loyalty. How can DSOs get patients to see the people behind the brand?
Dental
DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition
Learn the essentials of a successful digital marketing strategy for DSOs and dental groups. We built this list specifically for multi-location dental support organizations (DSOs) looking to focus their marketing resources to achieve better ROI.
Dental
How Marketing Centralization Helps DSOs Accelerate Growth
Most acquired dental practices have existing systems and marketing technology already in place. When does it make sense to centralize this marketing stack? And what to do with successful marketing programs at different practices? Here’s our guide to bringing disparate marketing programs together.
Dental
How DSOs Can Build Demand Through Better Patient Experiences
Common wisdom tells us that people don’t like going to the dentist. Yet, dental health remains a necessity. So, what do patients really want from their dentists? And how can DSOs distinguish themselves by delivering superior patient experiences?
Dental
5 Marketing Technologies Every DSO Needs
As the dental industry quickly rebounds and resurges in the post-COVID era, some DSOs are scrambling to scale their marketing programs. Here are five must-have technologies that can help.
Dental
How 3 DSOs Are Accelerating Growth with Digital Advertising
A closer look at how Cardinal helped three leading DSOs take their PPC advertising strategies to the next level.
Dental
7 Ways DSOs and Dental Groups Can Improve Facebook Ad Performance
For dental practices looking to get more out of their Facebook Ads, here are seven tips for engaging, optimized, high-converting campaigns.
Dental
7 PPC Advertising Best Practices for DSOs and Dental Groups
One of the fastest, most cost-efficient ways for dental practices to drive patient volume is PPC. These seven best practices make sure the calls and appointments start rolling in while maintaining an efficient cost per acquisition.
Dental
Digital Reputation Management Strategy for Dental Groups
Before choosing a dentist, consumers go online to read reviews. Learn how to build a strong digital reputation that helps you attract more patients and grow your dental practice.
Dental
The Insider’s Guide to Local SEO for Dental Groups and DSOs
Learn how to use local SEO to increase your dental practice's online visibility and dominate the first page of Google.
Dental
Dentists Face an Increase in Aging Patients – Here’s How to Market to Them
There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.
Dental
How to Make More People Realize that Oral Health Means Overall Health
Most people know that poor oral hygiene can lead to gum disease, tooth decay and, of course, bad breath.
Dental
Get Parents to Realize the Importance of Early Oral Care through Marketing
Not every parent knows how important dental care is to a child’s overall health. Marketing can change that.
Dental
Women Care More About Oral Health than Men: Here’s How to Change That
Learn how to market your services to men in order to grow your dental practice and cater to a wider audience.