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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

Solving Healthcare Staffing Shortages: How Marketing Technology Can Help
Digital Transformation

Solving Healthcare Staffing Shortages: How Marketing Technology Can Help

Healthcare organizations facing staffing shortages can leverage marketing technology to smooth out staff, patient, and workflow pain points to reduce employee burnout and improve retention.

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How Healthcare Marketers Should Use TikTok
Paid Social

How Healthcare Marketers Should Use TikTok

You’ve looped social into your healthcare marketing strategy, but have you considered TikTok? This popular platform is already a hotbed of activity for patients seeking care, making it a big opportunity for healthcare marketers.

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How 6 Healthcare Marketing Leaders Are Navigating 2023
Marketing Insights & Trends

How 6 Healthcare Marketing Leaders Are Navigating 2023

We’ve brought together six healthcare marketing experts to share their 2023 marketing predictions on how they’ll navigate the year ahead. Read on to get new ideas and strategies to drive patient acquisition, increase loyalty, and build a brand that patients love.

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AI in Action: How ChatGPT and Bard are Changing Healthcare SEO
Digital Transformation

AI in Action: How ChatGPT and Bard are Changing Healthcare SEO

AI chatbots are a hot topic and are on track to transform the healthcare industry. With AI language models soon to play a role in SEO, as well as in patient engagement, what can healthcare marketers do to prepare?

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GA4 Migration: What Healthcare Needs to Know
Measuring Marketing

GA4 Migration: What Healthcare Needs to Know

With the announcement of the sunsetting of the Universal Analytics product in favor of Google Analytics 4, healthcare organizations are encouraged to migrate to the newer platform as soon as possible. In this article, we'll discuss the benefits of Google Analytics 4, the migration process, what the healthcare industry can expect from reporting after the migration, and how Cardinal can help provider groups efficiently navigate this transition.

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How to Uncover Patient Insights for Better Campaigns
Measuring Marketing

How to Uncover Patient Insights for Better Campaigns

What do your patients really care about? And what do they think about you? The answers might surprise you. They might also reveal why your marketing campaigns are missing the mark.

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6 Strategies to Improve Patient Retention
Patient Retention
Patient Acquisition

6 Strategies to Improve Patient Retention

How are you powering your customer retention program? Do you even have one? While the healthcare industry has traditionally lagged behind the curve of new technology adoption, there’s an opportunity here. Data and automation tools have tremendous potential to drive retention rates and improve the patient experience. What follows is six actionable patient retention strategies you can put into practice immediately.

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What is Healthcare Marketing?
Marketing Insights & Trends

What is Healthcare Marketing?

Healthcare marketing is a critical aspect of the healthcare industry, aimed at improving patient engagement and experiences. In this blog post, we'll explore healthcare marketing, and the impact that a robust marketing strategy has on increasing growth.

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Top Hospice Marketing Trends for 2023
Senior Care

Top Hospice Marketing Trends for 2023

Going into 2023, hospice care facilities must stay on top of the top marketing trends for 2023. Which trends and strategies will impact hospice care the most this year? What digital marketing steps will enable your facility to get more admits and stay competitive in 2023? Let’s take a look.

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