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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

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Top Plastic & Cosmetic Surgery Marketing Strategies and Guide for Patient Acquisition
Plastic & Cosmetic Surgery

Top Plastic & Cosmetic Surgery Marketing Strategies and Guide for Patient Acquisition

Consumers are becoming more eloquent in online research—and pickier with their providers. Therefore, cosmetic and plastic surgery providers need a comprehensive digital marketing strategy focusing on SEO, web design, reputation management, and paid social to fill their patient pipelines.

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How to Align SEO and CRO for Healthcare Marketing
Plastic & Cosmetic Surgery

How to Align SEO and CRO for Healthcare Marketing

It’s not uncommon for the interests of search engine optimization (SEO) and conversion rate optimization (CRO) professionals to clash. In this post, we explore some opportunities for better alignment, including input and examples from our very own team.

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How to Use SEO to Grow Your Plastic Surgery Practice
Plastic & Cosmetic Surgery

How to Use SEO to Grow Your Plastic Surgery Practice

With an estimated 2.45 million health-related searches per day, it’s safe to assume that one of the first actions people take when they’re considering plastic surgery is to go online. SEO can increase your visibility on search and help patients find your practice.

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Guide to Reputation Management for Plastic Surgeons
Plastic & Cosmetic Surgery

Guide to Reputation Management for Plastic Surgeons

In the digital era, plastic surgeons can't neglect their digital reputations. Patients will choose a doctor based on the positive and negative reviews they find online.

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PPC Best Practices Plastic Surgeons Can Use to Get More Leads
Plastic & Cosmetic Surgery

PPC Best Practices Plastic Surgeons Can Use to Get More Leads

Daily health-related searches total 70,000 a minute. That’s more than a billion healthcare-related searches a day. Pay-per-click advertising gives you tremendous opportunity to tap into this search demand.

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Social Media for Plastic Surgeons: 5 Tips You Can Implement Today
Paid Social

Social Media for Plastic Surgeons: 5 Tips You Can Implement Today

Roughly half of all visitors to the online community RealSelf1 say that social media has influenced their decision to pursue or research a cosmetic procedure. In fact, nearly 34% of the 572 people surveyed says that they knew they wanted a change and that photos on social media made them more aware of their options.

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8 Reputation Management Strategies for Multi-Location Brands
Plastic & Cosmetic Surgery

8 Reputation Management Strategies for Multi-Location Brands

Online anything that a potential customer wants to see about your brand is just a few clicks away. It takes vigilance to ensure that your reputation on the web is a good one. By putting the effort into these eight strategies, you can ensure that your brand is represented in a positive light.

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