No Healthcare Marketer Left Behind

Insights to Power Your Growth

Patient Acquisition, Reimagined: A (re)Branding Story

Cardinal Digital Marketing has officially launched a new brand identity and website. Hear the story behind our rebrand, how things have changed, and where we go from here.

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How Meta’s Data Restrictions Impact Healthcare Advertising Strategies

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RevRx™: Unlocking the Power of Media Mix Modeling

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ROI Tracking Demystified: How to Measure Performance in a HIPAA World

ROI Tracking Demystified: How to Measure Performance in a HIPAA World

Pressure is increasing in healthcare to understand marketing ROI and campaign performance in the face of ongoing economic uncertainty. While challenging to do, we’ve compiled a list of recommendations, preferred vendors, and tips to get you there.

5 Healthcare Data Management Strategies Marketers Can Use to Drive Growth

5 Healthcare Data Management Strategies Marketers Can Use to Drive Growth

Healthcare groups are drowning in data and often miss opportunities to serve patients better, improve efficiency, and maximize their returns. Here’s a look at five strategies to help you leverage your data to fuel growth.

How CMOs and CIOs Can Work Together to Improve the Patient Experience
How CMOs and CIOs Can Work Together to Improve the Patient Experience

How CMOs and CIOs Can Work Together to Improve the Patient Experience

The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat. And in such a fiercely competitive vertical, the providers that differentiate themselves are those that find new and innovative ways to meet this increasing demand for elevated healthcare experiences.

GA4 Migration: What Healthcare Needs to Know

GA4 Migration: What Healthcare Needs to Know

With the announcement of the sunsetting of the Universal Analytics product in favor of Google Analytics 4, healthcare organizations are encouraged to migrate to the newer platform as soon as possible. In this article, we'll discuss the benefits of Google Analytics 4, the migration process, what the healthcare industry can expect from reporting after the migration, and how Cardinal can help provider groups efficiently navigate this transition.

How to Uncover Patient Insights for Better Campaigns

How to Uncover Patient Insights for Better Campaigns

What do your patients really care about? And what do they think about you? The answers might surprise you. They might also reveal why your marketing campaigns are missing the mark.

Your Blueprint for Measuring SEO Performance Across Multiple Locations

Your Blueprint for Measuring SEO Performance Across Multiple Locations

When evaluating SEO performance, multi-location brands face a number of common challenges. In this blog post, we explore these challenges, while laying out a three-step approach to bring disparate data sources together across different brands and regions.

Reporting Digital Marketing Performance to the C-Suite
Digital Marketing Performance Report

Reporting Digital Marketing Performance to the C-Suite

In the private equity (PE) world especially, marketers are regularly asked to prove their worth. In this blog post, I explore some of the ways that CMOs, Marketing VPs, and other marketing professionals can improve how they report on marketing performance to their CEO or board of directors.

How to Make Closed-Loop Reporting Work in Healthcare Marketing

How to Make Closed-Loop Reporting Work in Healthcare Marketing

Before you launch a new ad campaign or cut your email newsletter, you need to understand which marketing activities are actually generating leads and revenue. The secret to understanding marketing’s impact? Closed-loop reporting.

Healthcare Marketing in the Era of Cookieless Browsing

Healthcare Marketing in the Era of Cookieless Browsing

If you read that title and thought, wait a minute, cookies are going away? I didn’t really know what they did in the first place! Read on for a refresher on what cookies do, as well as how cookieless browsers will affect your data collection and ad targeting.

How to Measure Healthcare Marketing Performance
Marketing Measurement: How to Use Analytics to Improve Results

How to Measure Healthcare Marketing Performance

If you find yourself asking what your healthcare marketing team should be measuring, start here. Our team has developed a knack for shaping data-driven strategies, including how to integrate various marketing technologies. Read on for our top recommendations for taking your marketing analytics to the next level.

How to Build Data-Driven Marketing that Creates Portfolio Value

How to Build Data-Driven Marketing that Creates Portfolio Value

When you build a data-driven marketing function in a portfolio company, you lay the foundation for better business efficiency, investments, and speed of growth. To help you create this kind of value, we’ve put together our best practices for high-growth data management strategies in private equity.

Building a Foundation for Better ROI Measurement

Building a Foundation for Better ROI Measurement

How do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement and conversions, determining marketing ROI can be difficult if you don’t have a plan.

How to Use Marketing Personalization While Protecting Patient Privacy
Data Decisioning Tools

How to Use Marketing Personalization While Protecting Patient Privacy

Personalization is all the rage. As more and more healthcare marketers look for viable ways to personalize patient experiences, we explore the pros and cons, as well as three tactics that personalize marketing content without compromising patient privacy.

How to Respect Data Privacy in Digital Marketing

How to Respect Data Privacy in Digital Marketing

Digital marketing revolves around data. Learn the best practices in handling user data and what digital marketing would look like without it.

What to Expect from a Technical SEO Audit

What to Expect from a Technical SEO Audit

Conducting a technical SEO audit is crucial for identifying errors that may be hurting your search rankings. Here's what to expect.

10 Important SEO Metrics You Need to Monitor

10 Important SEO Metrics You Need to Monitor

To ensure that your SEO strategy is working as planned and that you’re not missing opportunities, you need to monitor and analyze that incoming traffic. SEO and content marketing take time and effort, plus some expense, so we want to make sure our efforts aren't wasted.

8 Metrics Every Healthcare Marketer Should Track

8 Metrics Every Healthcare Marketer Should Track

By using marketing metrics, you can identify the marketing campaigns that are driving growth at your healthcare practice.

5 Data-Driven Marketing Insights to Promote Your Medical Practice

5 Data-Driven Marketing Insights to Promote Your Medical Practice

As a medical practitioner, you want to help as many people as you can live healthy lives. But how can you reach more people if you’re attracting zero patients already? Our Healthcare Marketing Agency offers SEO solution or paid search service that can help you to generate high-quality leads/new patients to your medical practice.

Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly

Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly

You already know that content is a major part of a successful website. For your business to grow, it needs a constant flow of high-quality content, but how often do you measure the performance of your content to see what's working and what isn't?

How to Measure Healthcare Digital Marketing Success with SMART Goal Creation

How to Measure Healthcare Digital Marketing Success with SMART Goal Creation

Setting easily achievable, insignificant goals (five more Twitter followers! One new blog post every month!) won’t motivate your team to go above and beyond, and your practice will miss out on potential growth opportunities.

How Brands Can Use Google Trends for Market Research

How Brands Can Use Google Trends for Market Research

While Google Trends has been around for a while now, there are brands that are still not using the tool to its full potential for market research.  In addition to illustrating a search term’s past, current, and future traffic volume, this tool also provides valuable insight into seasonal trends and regional interest for search terms.

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