Patient Acquisition, Reimagined: A (re)Branding Story
Cardinal Digital Marketing has officially launched a new brand identity and website. Hear the story behind our rebrand, how things have changed, and where we go from here.
Read More
No Healthcare Marketer Left Behind
Insights to Power Your Growth
Subscribe to Receive Blog Updates
Join 10,761 other marketers and get the latest digital marketing strategies, best practices, and tips delivered straight to your inbox.
Explore Our Latest Articles
Insights & Ideas
.
Digital Transformation
Harnessing the Power of AI Marketing for Healthcare
From improving efficiency in content creation to enhancing user research and predictive analysis, AI is becoming an indispensable tool for healthcare marketers. Learn how to leverage AI effectively while navigating potential pitfalls, ensuring compliance, and maximizing efficiency. Dive in to uncover how AI can transform your healthcare marketing strategies and deliver superior results.
Digital Transformation
Privacy First: Marketing Technologies That Prioritize HIPAA Compliance
Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.
Digital Transformation
Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization
Call tracking software helps you determine how callers found you, why they are calling, and how you can improve their experience. Now is the time to implement it.
Digital Transformation
Top Ways To Personalize Your Website For Patient Satisfaction
With rapid technological advances and growing reliance on the internet, consumers are taking control of their healthcare journey. The one-size-fits-all and physician-voice-driven model has run its course and is undergoing a massive paradigm shift. With healthcare consumerism in full swing, healthcare marketers should prioritize website personalization based on patient-centered participation.
Digital Transformation
Solving Healthcare Staffing Shortages: How Marketing Technology Can Help
Healthcare organizations facing staffing shortages can leverage marketing technology to smooth out staff, patient, and workflow pain points to reduce employee burnout and improve retention.
Digital Transformation
AI in Action: How ChatGPT and Bard are Changing Healthcare SEO
AI chatbots are a hot topic and are on track to transform the healthcare industry. With AI language models soon to play a role in SEO, as well as in patient engagement, what can healthcare marketers do to prepare?
Digital Transformation
Healthcare Annual Planning for 2023: Time for a Digital Transformation?
The new year is here. It’s time for healthcare organizations to hammer down their marketing strategies for 2023. This coming year, your shortcoming might cost you, so use this blog post as your roadmap for strengthening your digital marketing strategy.
Digital Transformation
7 Reasons WordPress is the Best CMS for Healthcare SEO
For all their popularity, content management systems like Wix, Squarespace, and WordPress have their differences. While each CMS has its merits, we talked to our SEO experts to figure out why most prefer WordPress, as well as the pros and cons of all three platforms.
Digital Transformation
How to Build Landing Pages that Improve Google Ads Performance
Question: Do landing pages impact your Google Ads Quality Score? Answer: Absolutely. Here’s a look at landing page experience, as well as three practical ways to create better landing pages across your campaigns.
Digital Transformation
Healthcare Marketing in the Era of Cookieless Browsing
If you read that title and thought, wait a minute, cookies are going away? I didn’t really know what they did in the first place! Read on for a refresher on what cookies do, as well as how cookieless browsers will affect your data collection and ad targeting.
Digital Transformation
Scalable SEO Web Design for High-Growth Multi-Location Brands
At some point, private equity firms come to the realization that a business’s website is central to its growth and scalability. So, how can you tell if the website can handle growth? Will your website structure support the addition of new brands? What about multi-brand SEO strategy and technical best practices? To answer those questions and more, start here.
Dental
5 Marketing Technologies Every DSO Needs
As the dental industry quickly rebounds and resurges in the post-COVID era, some DSOs are scrambling to scale their marketing programs. Here are five must-have technologies that can help.
Dental
7 Ways DSOs and Dental Groups Can Improve Facebook Ad Performance
For dental practices looking to get more out of their Facebook Ads, here are seven tips for engaging, optimized, high-converting campaigns.
Digital Transformation
7 Marketing Technologies Every Healthcare Organization Needs
An overview of seven marketing technologies that can help healthcare organizations elevate patient experience and drive serious bottom-line results.
Digital Transformation
Google Core Web Vitals: What to Know and How to Prepare
Start preparing for Google’s Core Web Vitals update, which will evaluate web page mobile experience and assign new ranking signals.
Digital Transformation
How to Drive Telehealth Adoption in the “Post-COVID” Era
Is COVID-19 over yet? We wish, but not quite. Though change is on the horizon, the pandemic lingers on. As does the demand for telehealth.
Digital Transformation
5 Digital Solutions to Improve Patient Access to Healthcare
With 30 percent of people now scheduling healthcare appointments online, and 40 percent having switched providers just to get an appointment sooner, improving patient access is more important than ever.
Digital Transformation
How UX Copywriting Can Improve Your Website Rankings
Discover how you can utilize UX writing to improve your SEO and rank higher on search engine result pages.
Digital Transformation
How Chatbots Can Improve the Patient Experience
Despite their recent hype, chatbots are not a new phenomenon. The technology has been around for many years. In fact, you’ve likely encountered chatbots in your myriad internet adventures. Today, they’re everywhere, poking and prodding you from the bottom-right corner of every website.
Digital Transformation
Why Did My Website Traffic Decrease?
A drop in your website traffic can be frustrating. Learn the top reasons you might experience website traffic declines—and how to fix them.
Digital Transformation
Your Website Structure and SEO: A Primer
Website structure is a vital aspect of SEO. Learn how to properly set up your website's structure, navigation, categories and more to achieve top rankings.
Digital Transformation
What to Expect from a Technical SEO Audit
Conducting a technical SEO audit is crucial for identifying errors that may be hurting your search rankings. Here's what to expect.
Digital Transformation
Understanding Artificial Intelligence in Digital Marketing
Learn how artificial intelligence works within the digital marketing realm and how it can be used to your advantage.
Digital Transformation
Why Telehealth Has a Future After COVID-19
Remote medicine is here to stay. Learn how to build a telehealth framework to meet current and future demand.
Digital Transformation
Easy Link Building Strategies for Healthcare Marketers
An in-depth guide for building your backlink portfolio that will help your healthcare practice's website rank higher on Google.
Digital Transformation
Promoting Telehealth During COVID-19
The COVID-19 pandemic has accelerated telemedicine’s adoption. Learn how to promote it effectively and make it a long-term solution for your business.
Digital Transformation
11 PPC Tools to Optimize Your Medical PPC Campaigns
For most business websites, securing the top position on Google is the ultimate goal. A medical website is no different. Whether you offer healthcare services or sell medical supplies, one of the fastest and most reliable ways to attract new patients or sell your supplies is through pay-per-click (PPC) advertising (for example, Google ads or Facebook ads).
Digital Transformation
These 8 Visual Elements Will Boost Your Blog Posts’ Page Rank
Visual elements can transform your content marketing into something that people relate and respond to. If you want to capture people’s attention and rank higher on Google, you need to use interesting, entertaining, and eye-catching visual elements in your web pages.
Digital Transformation
How to Use Automation to Maximize SEO Performance and Save Time
It can be time-consuming to execute a complex SEO strategy. Learn how SEO automation tools can help you save time while boosting your page rank.
Digital Transformation
Python Rank Investigation Template for Data Studio
Looking to use Cardinal Digital Marketing's signature ranking investigation Python Script? You'll need to access these templates to setup Data Studio.
Digital Transformation
The Expert’s Guide to Optimizing Your Business ‘Services’ Page to Drive More Traffic
The Services page is one of the most important pages on your website, therefore you want to drive as much traffic to it as possible to convert visitors to patients.
Digital Transformation
A Step By Step Guide on the 6 Best SEO Analysis Tools and How to Use Them
Monitoring search engine optimization requires tools that provide the right data about your website, business, and customers to help you determine what’s working or not. With these tools, you can make the right moves that will help get your website to the top of the ranks.
Digital Transformation
How to Avoid Duplicate Content and Indexing Issues on Your Website
Posting duplicate content could cause a drop in organic traffic to your website. Here are 12 possible solutions to improve your website rankings.
Digital Transformation
7 Reasons Why User Experience (UX) is The New SEO Success Formula
Google is getting much smarter each day. Its not enough to have just a content or to have it optimized for search engines only, its the visitors that counts nowadays and their interaction with your content. This is why User Experience is so important.
Digital Transformation
Using Social Proof to Boost Your Medical Practice’s Marketing Efforts
When it comes to turning online visitors and leads into patients, there are a lot of marketing tactics you can employ. However, more often than not, what it boils down to, is psychology. Understanding a bit about behavioral psychology can help you understand why your audience does (or doesn’t) take actions online.
Digital Transformation
The Importance of Call Tracking for Paid Search
Effectively optimize your paid search accounts by capture additional conversion data, through phone call tracking.
Digital Transformation
Parallax Web Design and SEO: What you don’t know can hurt your rankings.
There are plenty of ways to use parallax scrolling without harming your search engine standings. Here are a few ideas!
Digital Transformation
How to Properly Test your Website for Mobile and Tablet Users
Find out how to properly test your website to ensure an optimal experience for mobile and tablet users, including appearance, functionality and performance.
Digital Transformation
Flat Design vs Skeuomorphism
Learn about flat design vs skeuomorphism when it comes to websites, web & mobile apps and screens on electronic devices. Discover the pros and cons of each.
Digital Transformation
The Human-Centered Approach to Design and Marketing
Interactive digital marketing and user experience design are increasingly important. Beyond just the visual appeal, you have to understand your customers through research.