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Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Privacy First: Marketing Technologies That Prioritize HIPAA Compliance
Digital Transformation

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

Read More
Top Ways To Personalize Your Website For Patient Satisfaction
Digital Transformation

Top Ways To Personalize Your Website For Patient Satisfaction

With rapid technological advances and growing reliance on the internet, consumers are taking control of their healthcare journey. The one-size-fits-all and physician-voice-driven model has run its course and is undergoing a massive paradigm shift. With healthcare consumerism in full swing, healthcare marketers should prioritize website personalization based on patient-centered participation.

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Solving Healthcare Staffing Shortages: How Marketing Technology Can Help
Digital Transformation

Solving Healthcare Staffing Shortages: How Marketing Technology Can Help

Healthcare organizations facing staffing shortages can leverage marketing technology to smooth out staff, patient, and workflow pain points to reduce employee burnout and improve retention.

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AI in Action: How ChatGPT and Bard are Changing Healthcare SEO
Digital Transformation

AI in Action: How ChatGPT and Bard are Changing Healthcare SEO

AI chatbots are a hot topic and are on track to transform the healthcare industry. With AI language models soon to play a role in SEO, as well as in patient engagement, what can healthcare marketers do to prepare?

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Healthcare Annual Planning for 2023: Time for a Digital Transformation?
Healthcare Annual Planning
Digital Transformation

Healthcare Annual Planning for 2023: Time for a Digital Transformation?

The new year is here. It’s time for healthcare organizations to hammer down their marketing strategies for 2023. This coming year, your shortcoming might cost you, so use this blog post as your roadmap for strengthening your digital marketing strategy.

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7 Reasons WordPress is the Best CMS for Healthcare SEO
Digital Transformation

7 Reasons WordPress is the Best CMS for Healthcare SEO

For all their popularity, content management systems like Wix, Squarespace, and WordPress have their differences. While each CMS has its merits, we talked to our SEO experts to figure out why most prefer WordPress, as well as the pros and cons of all three platforms.

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How to Build Landing Pages that Improve Google Ads Performance
Improve Google Ad Performance
Digital Transformation

How to Build Landing Pages that Improve Google Ads Performance

Question: Do landing pages impact your Google Ads Quality Score? Answer: Absolutely. Here’s a look at landing page experience, as well as three practical ways to create better landing pages across your campaigns.

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Healthcare Marketing in the Era of Cookieless Browsing
Digital Transformation

Healthcare Marketing in the Era of Cookieless Browsing

If you read that title and thought, wait a minute, cookies are going away? I didn’t really know what they did in the first place! Read on for a refresher on what cookies do, as well as how cookieless browsers will affect your data collection and ad targeting.

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Scalable SEO Web Design for High-Growth Multi-Location Brands
scaling SEO for multi-location healthcare groups
Digital Transformation

Scalable SEO Web Design for High-Growth Multi-Location Brands

At some point, private equity firms come to the realization that a business’s website is central to its growth and scalability. So, how can you tell if the website can handle growth? Will your website structure support the addition of new brands? What about multi-brand SEO strategy and technical best practices? To answer those questions and more, start here.

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