2026 Healthcare Marketing Trends: The New Rules Redefining Growth
Discover the 10 trends reshaping healthcare marketing in 2026—from AI and Meta automation to data-driven creative, and systematic testing frameworks.
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Private Equity
Key Takeaways from HPE Miami 2024 + 3 Essential Pillars for Building Value
Discover healthcare investing insights from HPE Miami 2024 and hear how the experts address labor shortages, streamline integration, and maximize operational efficiencies through strategic hiring, mission alignment, and leveraging marketing technology.
Private Equity
How to Build A Scalable MSO Marketing Strategy
For a buy-and-build strategy to be effective and achieve maximum efficiencies, you need the right foundational infrastructure—and that includes your marketing strategy. Here’s our proven playbook for building a scalable digital marketing foundation for your new platform.
Private Equity
5 M&A Marketing Best Practices That Drive Value Creation
Marketing matters, post-merger. Five marketing best practices PE firms should consider after M&A to ensure value creation doesn’t flounder.
Private Equity
Getting Post-deal Integrations Right: How a Strong Marketing Partner Increases Value Creation
Integrating brands post-deal is complex but essential to success. A strong marketing integrator partner can serve as a mission-critical guide during M&A, helping to build a solid brand foundation.
Private Equity
Leveraging MarTech to Improve Operational Efficiency
Private equity firms in healthcare need marketing technologies that can help groups scale and improve operational efficiency. This article looks at the emerging tech that can do just that.
Private Equity
The Secret Ingredient for a Great Healthcare Business Transaction: A Strong Digital Foundation
When planning a sale or merger of a healthcare practice, optimizing its digital foundation is an essential part of preparing for the transaction.
Private Equity
How to Distinguish Your PE Firm as a Healthcare Leader
The most successful healthcare practice groups will be selective in who they partner with. If your private equity firm wants to improve its deal acceptance rate, here are some key ways to develop a unique selling proposition (USP) that makes you more appealing to healthcare groups.
Private Equity
MSO Brand Management: One House vs. House of Brands?
Private equity (PE) firms have a few options for structuring their portfolio companies when growing through a buy-and-build strategy. They can either centralize all acquired brands under one name, keep them as separate identities, or use a mix of both strategies. Here’s a look at the pros and cons of each and how that impacts the marketing strategy.
Private Equity
The Post-Funding Marketing Roadmap
The deal closed and new funding came through. Now, the pressure is on! Here are the post-funding marketing activities to focus on to meet new business goals and scale growth.
Private Equity
3 Digital Marketing Risks Private Equity Groups Should Watch
Failing to conduct digital due diligence can lead to improper valuations and hurt future returns. Here are the top three digital marketing risks to watch when evaluating an investment.
Private Equity
What the Consumerization of Healthcare Means for Private Equity
Learn more about the rapid consumerization of healthcare and how private equity groups can focus investments to adapt.
Private Equity
Two Marketing Strategies that Set the Stage for Long-Term Value Creation
The debate around so-called short-termism rages on. In this blog post, we explore some pros and cons of short-term value-creation, while exploring two key marketing tactics that private equity terms should focus on to drive long-term value creation.
Private Equity
5 De Novo Marketing Strategies to Build Demand Immediately
Straight from our work with de novo offices, here are five vital marketing strategies to make de novo offices profitable from day one.
Private Equity
Lift Portfolio Value with the Right Digital Marketing Structure & Team
There’s much to consider when building an effective marketing function for your portfolio companies. Do you build the in-house team or engage an agency? What are the pros and cons of each? More importantly, how do you prioritize resources to maximize marketing spend and value creation?
Private Equity
Top Data Decisioning Tools for Healthcare Private Equity
One of the most effective ways to create value in portfolio companies is to put in place the right tools and technologies. By finding and syncing the right data solutions for the following high-level categories (SEO, call tracking, etc.), healthcare private equity firms can better assess and create value.
Private Equity
Is Your Digital Due Diligence Deep Enough?
The way a private equity firm goes about digital due diligence can make or break an investment. These days, cutting corners or “automating” digital due diligence or, worse, just exporting a few basic reports won’t cut it. You need to go deeper, and we’ll show you how.
Private Equity
How PE Advisory Boards and In-House Marketing Teams Can Work Together to Create Value
All of a sudden, private equity advisory boards and in-house marketing teams find themselves needing to work together. In this blog post, I explore the trends in healthcare private equity creating this unlikely alliance. And I’ll show you some of the important ways that private equity and in-house marketing teams can work together to create value fast.
Private Equity
3 Ways a Digital Marketing Agency Can Get You to Value Faster
For private-equity-backed businesses, fast and scalable growth is the name of the game. While digital marketing plays a crucial role in these growth-oriented environments, which model—in-house marketing vs. hiring an agency—gets private-equity-backed businesses to value most efficiently?
Private Equity
Digital Marketing’s Role in Value Creation
To distinguish your private equity (PE) firm as a leader in value creation, you need to be consistent in three core areas: risk mitigation, revenue growth, and cost control. The question is, what can you do from a strategic marketing perspective to support these pillars of value creation? That’s the topic of our latest blog post.
Measuring Marketing
How to Build Data-Driven Marketing that Creates Portfolio Value
When you build a data-driven marketing function in a portfolio company, you lay the foundation for better business efficiency, investments, and speed of growth. To help you create this kind of value, we’ve put together our best practices for high-growth data management strategies in private equity.
Private Equity
5 Best Practices for Centralizing Marketing Post-Merger
One of the most overlooked parts of post-merger integration (PMI) is marketing. This article discusses why marketing centralization is so essential and five areas to focus on when centralizing marketing activities across very different organizations.
Private Equity
Why These 5 Parts of Digital Due Diligence Are Essential To Proper Valuations
For private equity firms, digital due diligence can be a gamechanger. The question is, when is it the right time for an audit? And what information do you need to look for? More importantly, how do a company’s digital strategy and maturity impact its valuation? In this article, we’ll help you answer those questions.
Private Equity
Private Equity Marketing Playbook for Multi-Location Healthcare Groups
For private equity firms looking to scale multi-location healthcare groups, where to begin? What are the essential components of a modern digital marketing strategy? What matters most when speed and scalability are a necessity?
Private Equity
5 Digital Marketing Technologies to Rapidly Scale Growth
What’s the right mix of digital marketing technologies to help private-equity-backed businesses scale growth? Use our guide below to get the performance insights you need to make better decisions.
Private Equity
How 3 Private Equity-Backed Healthcare Groups are Scaling Growth
What digital marketing strategies should private equity firms use to grow their acquisitions? Which techniques lend well to growth and scalability? Let’s look at three real-world case studies.