No Healthcare Marketer Left Behind

Insights to Power Your Growth

Patient Acquisition, Reimagined: A (re)Branding Story

Cardinal Digital Marketing has officially launched a new brand identity and website. Hear the story behind our rebrand, how things have changed, and where we go from here.

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How Meta’s Data Restrictions Impact Healthcare Advertising Strategies

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RevRx™: Unlocking the Power of Media Mix Modeling

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Key Takeaways from HPE Miami 2024 + 3 Essential Pillars for Building Value

Key Takeaways from HPE Miami 2024 + 3 Essential Pillars for Building Value

Discover healthcare investing insights from HPE Miami 2024 and hear how the experts address labor shortages, streamline integration, and maximize operational efficiencies through strategic hiring, mission alignment, and leveraging marketing technology.

How to Build A Scalable MSO Marketing Strategy

How to Build A Scalable MSO Marketing Strategy

For a buy-and-build strategy to be effective and achieve maximum efficiencies, you need the right foundational infrastructure—and that includes your marketing strategy. Here’s our proven playbook for building a scalable digital marketing foundation for your new platform.

Leveraging MarTech to Improve Operational Efficiency

Leveraging MarTech to Improve Operational Efficiency

Private equity firms in healthcare need marketing technologies that can help groups scale and improve operational efficiency. This article looks at the emerging tech that can do just that.

How to Distinguish Your PE Firm as a Healthcare Leader

How to Distinguish Your PE Firm as a Healthcare Leader

The most successful healthcare practice groups will be selective in who they partner with. If your private equity firm wants to improve its deal acceptance rate, here are some key ways to develop a unique selling proposition (USP) that makes you more appealing to healthcare groups.

MSO Brand Management: One House vs. House of Brands?

MSO Brand Management: One House vs. House of Brands?

Private equity (PE) firms have a few options for structuring their portfolio companies when growing through a buy-and-build strategy. They can either centralize all acquired brands under one name, keep them as separate identities, or use a mix of both strategies. Here’s a look at the pros and cons of each and how that impacts the marketing strategy.

The Post-Funding Marketing Roadmap

The Post-Funding Marketing Roadmap

The deal closed and new funding came through. Now, the pressure is on! Here are the post-funding marketing activities to focus on to meet new business goals and scale growth.

3 Digital Marketing Risks Private Equity Groups Should Watch

3 Digital Marketing Risks Private Equity Groups Should Watch

Failing to conduct digital due diligence can lead to improper valuations and hurt future returns. Here are the top three digital marketing risks to watch when evaluating an investment.

Two Marketing Strategies that Set the Stage for Long-Term Value Creation
Marketing Strategy

Two Marketing Strategies that Set the Stage for Long-Term Value Creation

The debate around so-called short-termism rages on. In this blog post, we explore some pros and cons of short-term value-creation, while exploring two key marketing tactics that private equity terms should focus on to drive long-term value creation.

Lift Portfolio Value with the Right Digital Marketing Structure & Team
Right Digital Marketing Structure & Team

Lift Portfolio Value with the Right Digital Marketing Structure & Team

There’s much to consider when building an effective marketing function for your portfolio companies. Do you build the in-house team or engage an agency? What are the pros and cons of each? More importantly, how do you prioritize resources to maximize marketing spend and value creation?

Top Data Decisioning Tools for Healthcare Private Equity

Top Data Decisioning Tools for Healthcare Private Equity

One of the most effective ways to create value in portfolio companies is to put in place the right tools and technologies. By finding and syncing the right data solutions for the following high-level categories (SEO, call tracking, etc.), healthcare private equity firms can better assess and create value.

Is Your Digital Due Diligence Deep Enough?

Is Your Digital Due Diligence Deep Enough?

The way a private equity firm goes about digital due diligence can make or break an investment. These days, cutting corners or “automating” digital due diligence or, worse, just exporting a few basic reports won’t cut it. You need to go deeper, and we’ll show you how.

How PE Advisory Boards and In-House Marketing Teams Can Work Together to Create Value
Private Equity Marketing

How PE Advisory Boards and In-House Marketing Teams Can Work Together to Create Value

All of a sudden, private equity advisory boards and in-house marketing teams find themselves needing to work together. In this blog post, I explore the trends in healthcare private equity creating this unlikely alliance. And I’ll show you some of the important ways that private equity and in-house marketing teams can work together to create value fast.

3 Ways a Digital Marketing Agency Can Get You to Value Faster

3 Ways a Digital Marketing Agency Can Get You to Value Faster

For private-equity-backed businesses, fast and scalable growth is the name of the game. While digital marketing plays a crucial role in these growth-oriented environments, which model—in-house marketing vs. hiring an agency—gets private-equity-backed businesses to value most efficiently?

Digital Marketing’s Role in Value Creation

Digital Marketing’s Role in Value Creation

To distinguish your private equity (PE) firm as a leader in value creation, you need to be consistent in three core areas: risk mitigation, revenue growth, and cost control. The question is, what can you do from a strategic marketing perspective to support these pillars of value creation? That’s the topic of our latest blog post.

How to Build Data-Driven Marketing that Creates Portfolio Value

How to Build Data-Driven Marketing that Creates Portfolio Value

When you build a data-driven marketing function in a portfolio company, you lay the foundation for better business efficiency, investments, and speed of growth. To help you create this kind of value, we’ve put together our best practices for high-growth data management strategies in private equity.

5 Best Practices for Centralizing Marketing Post-Merger
Best Practices for Centralizing Marketing After A Merger

5 Best Practices for Centralizing Marketing Post-Merger

One of the most overlooked parts of post-merger integration (PMI) is marketing. This article discusses why marketing centralization is so essential and five areas to focus on when centralizing marketing activities across very different organizations.

Why These 5 Parts of Digital Due Diligence Are Essential To Proper Valuations
private equity due diligence

Why These 5 Parts of Digital Due Diligence Are Essential To Proper Valuations

For private equity firms, digital due diligence can be a gamechanger. The question is, when is it the right time for an audit? And what information do you need to look for? More importantly, how do a company’s digital strategy and maturity impact its valuation? In this article, we’ll help you answer those questions.

Private Equity Marketing Playbook for Multi-Location Healthcare Groups

Private Equity Marketing Playbook for Multi-Location Healthcare Groups

For private equity firms looking to scale multi-location healthcare groups, where to begin? What are the essential components of a modern digital marketing strategy? What matters most when speed and scalability are a necessity?

5 Digital Marketing Technologies to Rapidly Scale Growth

5 Digital Marketing Technologies to Rapidly Scale Growth

What’s the right mix of digital marketing technologies to help private-equity-backed businesses scale growth? Use our guide below to get the performance insights you need to make better decisions.

How 3 Private Equity-Backed Healthcare Groups are Scaling Growth
private equity backed healthcare organizaitons

How 3 Private Equity-Backed Healthcare Groups are Scaling Growth

What digital marketing strategies should private equity firms use to grow their acquisitions? Which techniques lend well to growth and scalability? Let’s look at three real-world case studies.

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