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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

Marketing’s Role at Each Step of the Patient Experience
marketings role in each step of the patient experience
Marketing Insights & Trends

Marketing’s Role at Each Step of the Patient Experience

The better a patient’s experience, The more successful a healthcare provider will be, and marketers have a key role in shaping a seamless brand experience.

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How Hernando Ruiz-Jimenez is Growing New York Presbyterian Hospital
Marketing Insights & Trends

How Hernando Ruiz-Jimenez is Growing New York Presbyterian Hospital

Hernando walks us through how he is growing NYP, one of the world’s premier medical institutions affiliated with the renowned medical schools of Columbia and Cornell, is a leader in medical education, groundbreaking research, and innovative, patient-centered clinical care.

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Google Ads Versus Bing Ads: Which is the Best PPC Platform?
Google Ads Vs Bing Ads: Which is the Best PPC Platform?
Patient Acquisition

Google Ads Versus Bing Ads: Which is the Best PPC Platform?

You're ready to invest in PPC advertising, but should you use Bing Ads or Google Ads? Here, I take a look at both platforms and discuss their pros and cons.

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Are Google Ads Worth It?
Are Google Ads Worth It?
Patient Acquisition

Are Google Ads Worth It?

Make sure you know all the facts before investing in Google Ads. This article explains how Google Ads work, their benefits, and why they’re worth it.

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20 Top Digital Marketing Terms and Definitions
20 Top Digital Marketing Terms and Definitions
Marketing Insights & Trends

20 Top Digital Marketing Terms and Definitions

If you’re new to digital marketing, you may wonder what a few terms mean. As in any industry, jargon and abbreviations exist and can sound like a foreign language to outsiders. In this article, I'll define 20 of the top digital marketing terms you need to know. But first, let’s get the basics out of the way.

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What are the Benefits of SEO?
The Benefits of SEO
Patient Acquisition

What are the Benefits of SEO?

Digital marketers have a vast array of tactics they can use to grow their business. Depending on their product, target buyer, and industry, they may focus on paid digital advertising, affiliate marketing, social media marketing, or perhaps in-person events.

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11 PPC Tools to Optimize Your Medical PPC Campaigns
11 PPC Tools You Can Use to Easily Promote Your Medical Website
Digital Transformation

11 PPC Tools to Optimize Your Medical PPC Campaigns

For most business websites, securing the top position on Google is the ultimate goal. A medical website is no different. Whether you offer healthcare services or sell medical supplies, one of the fastest and most reliable ways to attract new patients or sell your supplies is through pay-per-click (PPC) advertising (for example, Google ads or Facebook ads).

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How to Write Clickable Headlines That Improve Your CTR
how to write clickable headlines that imrpove your ctr
Patient Acquisition

How to Write Clickable Headlines That Improve Your CTR

Ranking at the top of the SERP isn't good enough if no one clicks on your headlines. Learn how to write headlines that beg to be clicked.

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