Data & Analytics
How to Respect Data Privacy in Digital Marketing
Digital marketing revolves around data. Learn the best practices in handling user data and what digital marketing would look like without it.
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Get our strategies, best practices, and tips for measuring marketing performance.
Data & Analytics
How to Use Marketing Personalization While Protecting Patient Privacy
Personalization is all the rage. As more and more healthcare marketers look for viable ways to personalize patient experiences, we explore the pros and cons, as well as three tactics that personalize marketing content without compromising patient privacy.
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Data & Analytics
Understanding Artificial Intelligence in Digital Marketing
Learn how artificial intelligence works within the digital marketing realm and how it can be used to your advantage.
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Data & Analytics
8 Metrics Every Healthcare Marketer Should Track
By using marketing metrics, you can identify the marketing campaigns that are driving growth at your healthcare practice.
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Data & Analytics
Why You Need Call Tracking at Your Healthcare Organization
Call tracking software helps you determine how callers found you, why they are calling, and how you can improve their experience. Now is the time to implement it.
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Data & Analytics
5 Data-Driven Marketing Insights to Promote Your Medical Practice
As a medical practitioner, you want to help as many people as you can live healthy lives. But how can you reach more people if you’re attracting zero patients already? Our Healthcare Marketing Agency offers SEO solution or paid search service that can help you to generate high-quality leads/new patients to your medical practice.
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Data & Analytics
Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly
You already know that content is a major part of a successful website. For your business to grow, it needs a constant flow of high-quality content, but how often do you measure the performance of your content to see what's working and what isn't?
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