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Healthcare Marketing Blog

Healthcare Marketing Trends in 2025: Marketers Doing More

Healthcare Marketing Trends in 2025: Marketers Doing More

With high costs affecting healthcare consumers and providers alike, more pressure is being placed on marketing. Here are the crucial healthcare marketing trends for marketers to be aware of heading into 2025.

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Scalable SEO Web Design for High-Growth Multi-Location Brands
scaling SEO for multi-location healthcare groups

Scalable SEO Web Design for High-Growth Multi-Location Brands

At some point, private equity firms come to the realization that a business’s website is central to its growth and scalability. So, how can you tell if the website can handle growth? Will your website structure support the addition of new brands? What about multi-brand SEO strategy and technical best practices? To answer those questions and more, start here.

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5 Marketing Technologies Every DSO Needs

5 Marketing Technologies Every DSO Needs

As the dental industry quickly rebounds and resurges in the post-COVID era, some DSOs are scrambling to scale their marketing programs. Here are five must-have technologies that can help.

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7 Marketing Technologies Every Healthcare Organization Needs

7 Marketing Technologies Every Healthcare Organization Needs

An overview of seven marketing technologies that can help healthcare organizations elevate patient experience and drive serious bottom-line results.

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Google Core Web Vitals: What to Know and How to Prepare
google core web vitals update for mobile experience

Google Core Web Vitals: What to Know and How to Prepare

Start preparing for Google’s Core Web Vitals update, which will evaluate web page mobile experience and assign new ranking signals.

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5 Digital Solutions to Improve Patient Access to Healthcare

5 Digital Solutions to Improve Patient Access to Healthcare

With 30 percent of people now scheduling healthcare appointments online, and 40 percent having switched providers just to get an appointment sooner, improving patient access is more important than ever.

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How Chatbots Can Improve the Patient Experience

How Chatbots Can Improve the Patient Experience

Despite their recent hype, chatbots are not a new phenomenon. The technology has been around for many years. In fact, you’ve likely encountered chatbots in your myriad internet adventures. Today, they’re everywhere, poking and prodding you from the bottom-right corner of every website.

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Why Did My Website Traffic Decrease?

Why Did My Website Traffic Decrease?

A drop in your website traffic can be frustrating. Learn the top reasons you might experience website traffic declines—and how to fix them.

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Your Website Structure and SEO: A Primer

Your Website Structure and SEO: A Primer

Website structure is a vital aspect of SEO. Learn how to properly set up your website's structure, navigation, categories and more to achieve top rankings.

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