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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

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3 Digital Marketing Risks Private Equity Groups Should Watch
Private Equity

3 Digital Marketing Risks Private Equity Groups Should Watch

Failing to conduct digital due diligence can lead to improper valuations and hurt future returns. Here are the top three digital marketing risks to watch when evaluating an investment.

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Two Marketing Strategies that Set the Stage for Long-Term Value Creation
Marketing Strategy
Private Equity

Two Marketing Strategies that Set the Stage for Long-Term Value Creation

The debate around so-called short-termism rages on. In this blog post, we explore some pros and cons of short-term value-creation, while exploring two key marketing tactics that private equity terms should focus on to drive long-term value creation.

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Lift Portfolio Value with the Right Digital Marketing Structure & Team
Right Digital Marketing Structure & Team
Private Equity

Lift Portfolio Value with the Right Digital Marketing Structure & Team

There’s much to consider when building an effective marketing function for your portfolio companies. Do you build the in-house team or engage an agency? What are the pros and cons of each? More importantly, how do you prioritize resources to maximize marketing spend and value creation?

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Top Data Decisioning Tools for Healthcare Private Equity
Private Equity

Top Data Decisioning Tools for Healthcare Private Equity

One of the most effective ways to create value in portfolio companies is to put in place the right tools and technologies. By finding and syncing the right data solutions for the following high-level categories (SEO, call tracking, etc.), healthcare private equity firms can better assess and create value.

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Is Your Digital Due Diligence Deep Enough?
digital due diligence
Private Equity

Is Your Digital Due Diligence Deep Enough?

The way a private equity firm goes about digital due diligence can make or break an investment. These days, cutting corners or “automating” digital due diligence or, worse, just exporting a few basic reports won’t cut it. You need to go deeper, and we’ll show you how.

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How PE Advisory Boards and In-House Marketing Teams Can Work Together to Create Value
Private Equity Marketing
Private Equity

How PE Advisory Boards and In-House Marketing Teams Can Work Together to Create Value

All of a sudden, private equity advisory boards and in-house marketing teams find themselves needing to work together. In this blog post, I explore the trends in healthcare private equity creating this unlikely alliance. And I’ll show you some of the important ways that private equity and in-house marketing teams can work together to create value fast.

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3 Ways a Digital Marketing Agency Can Get You to Value Faster
Private Equity

3 Ways a Digital Marketing Agency Can Get You to Value Faster

For private-equity-backed businesses, fast and scalable growth is the name of the game. While digital marketing plays a crucial role in these growth-oriented environments, which model—in-house marketing vs. hiring an agency—gets private-equity-backed businesses to value most efficiently?

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Digital Marketing’s Role in Value Creation
Private Equity

Digital Marketing’s Role in Value Creation

To distinguish your private equity (PE) firm as a leader in value creation, you need to be consistent in three core areas: risk mitigation, revenue growth, and cost control. The question is, what can you do from a strategic marketing perspective to support these pillars of value creation? That’s the topic of our latest blog post.

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