Ignite Digital Marketing Podcast
Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization.
Healthcare Marketing Insights At Your Fingertips
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Hear From The Nation's Top Healthcare Marketing Experts
Content Quality Check: The Impact of Google’s SEO Spam Update on Healthcare Marketing
Stay ahead of the game with insights on Google's March 2024 core update. Our hosts, Cardinal’s Chief Growth Officer, Lauren Leone and VP Earned and Owned Media, Rob Sauter, dive into the spam targeting update and explore its impact on healthcare marketing. In this episode, you’ll get tactical advice on content evaluation and learn how leading teams are adapting, prioritizing quality over shortcuts. Join the conversation on Google's mission to elevate user experience through quality-driven search results.
21 mins
6 SEO Principles That Make It Easy for Healthcare Consumers to Find You
It’s no secret - you need to be ranking highly on Google to make sure healthcare consumers can find you. But you also need to have a solid website that is built to support search engine optimization (SEO). Here are the 6 principles to follow for creating your dream website, the best technologies to use for building your website with SEO in mind, and how UX can impact your website’s performance.
12 mins
How Link Building Can Help You Claim Page One Ranking
Why does link building matter for your healthcare organization? You don’t just need patients to find you; you need Google to find you and source you as a credible, trustworthy, and authoritative site. Here are a few strategies and tactics healthcare marketers can use to develop their link building portfolio, boost their rankings, and increase their visibility on Google.
11 mins
Google I/O – Conversational Search
At the Google I/O Developer Conference in May 2021, they released two new conversation technologies: LaMDA (Language Model for Dialogue Applications) and MUM (Multitask Unified Model). They promise to change the way people search and improve search results for long-tail queries that Google hasn’t seen before.
10 mins
How Consumer Search Behavior is Evolving
As search algorithms have become more sophisticated and able to provide better results, user behavior has evolved. Instead of searching with fragmented keywords, longer, more conversational queries are now the norm. CEO, Alex Membrillo and SEO Director, John McAlpin, discuss how user behavior and semantic search have evolved over this past year and how the pandemic has fueled more changes.
13 mins
How to Balance UX & SEO in Website Design
It’s no secret, there is an ongoing battle between SEO and website user experience (UX), as each discipline considers its own priorities when it comes to web design. After all, you want your site to be full of content and keywords to help search engines find you, but you also want your site to be easy to navigate and to convert visitors to patients. Is there a happy medium? Is there a way to balance these two marketing disciplines? The answer is YES.
30 mins