Ignite Digital Marketing Podcast

Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization.

Healthcare Marketing Insights At Your Fingertips

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Recent Episodes of the Ignite Digital Marketing Podcast

Hear From The Nation's Top Healthcare Marketing Experts

Mastering the Dental Marketing Maze: Insights from Industry Expert Cindy Berger

This week on Ignite, Cindy Berger, an experienced medical marketer, joins Cardinal CEO, Alex Membrillo, to share her remarkable journey, which began with selling shoes online and eventually led her into the dynamic world of Dental Service Organizations (DSOs). This episode delves into the DSO landscape, emphasizing its consumer-centric approach and the myriad advantages it offers to dental care. So tune in as our hosts explore the intricacies of marketing in the DSO realm and unravel the challenges and strategies that come into play.

23 mins
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Building Trust and Brand Loyalty in Healthcare: Insights from Vicki Luttrell

Join us for an engaging episode of Ignite as we explore in-person events, AI-driven brand building, and the intricacies of healthcare marketing. Hosted by Cardinal CEO, Alex Membrillo, this episode features a special guest, Vicki Luttrell, a seasoned expert with over two decades of experience in communications and marketing. So tune in to discover the power of in-person connections and learn valuable insights on aligning your marketing, PR, and communications teams to craft a unified brand message that resonates with your target audience.

26 mins
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Transforming Behavioral Health and Improving Patient Outcomes with Mark Potter of Mirah

Join us on Ignite as we dive into the world of behavioral health, the rise of measurement-based care (MBC) and practical strategies for implementing MBC in a competitive market. In this episode, Mark Potter, the CEO of Mirah, joins Cardinal CEO, Alex Membrillo, to share how Mirah is working to improve behavioral health outcomes.

19 mins
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Marketing’s Role in Orthopedics with Haley Hodgkins of Triumph Orthopedic Partners

Discover the importance of relationship nurturing, direct-to-consumer marketing, and the power of Google reviews in boosting patient activation. Learn about the future trends in orthopedics, including the shift towards Ambulatory Surgical Centers and the rise of value-based care. Tune in for an insightful discussion on the intersection of healthcare and business, and gain valuable knowledge on managing and marketing an orthopedic group.

21 mins
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Balancing Healthcare Marketing & HIPAA Compliance: Insights from Ray Mina of Freshpaint

Dive into the complexities of adhering to HIPAA compliance in the age of digital marketing with Ray Mina, Head of Marketing at Fresh Paint and Cardinal’s SVP of Strategy and Analytics, Rich Briddock.

21 mins
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Unleashing the Power of Call Analytics in Healthcare with Charlie Winn, Chief Revenue Officer at Liine

Call analytics has become an indispensable tool in the healthcare industry and Liine is at the forefront of this revolution. On this episode of Ignite, our hosts, CEO, Alex Membrillo, SVP of Strategy and Analytics, Rich Briddock and Chief Revenue Officer at Liine, Charlie Winn, discuss the significance of call analytics for healthcare and share insights on how Liine helps providers optimize their operations, enhance the patient experience, and refine their marketing strategies.

24 mins
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How to Keep the Marketing Engine Running with Paul Sparrow of Chief Outsiders

On this episode of Ignite, Cardinal CEO Alex Membrillo, and Area Managing Partner & CMO at Chief Outsiders Paul Sparrow, go back to the basics and dissect the marketing engine. Too often, healthcare marketers jump directly into patient acquisition tactics without paying attention to the organization’s overall objectives.

24 mins
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Building a Strong Brand: How Lynn Robbins is Guiding Traditions Health’s Marketing Strategy

With 30+ years of healthcare experience, Lynn Robbins, Vice President of Marketing at Traditions Health joins Cardinal CEO, Alex Membrillo, to share her insights into the world of home health, palliative care, and hospice marketing. From conducting market research to navigating staffing shortages, the two healthcare marketing experts cover it all. So, tune into this episode of Ignite to hear the latest trends and challenges within the industry and get an inside look into Traditions Health’s marketing strategy.

30 mins
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Insider Tips for Optimizing Your Healthcare Call Center with Michele Santagata

To provide a positive patient experience, healthcare organizations need to consider every aspect of the patient journey, including the call center. While digital marketing can attract potential patients, having a fully-optimized patient acquisition strategy means nothing if your call centers aren’t handling incoming leads appropriately.

23 mins
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Maximize Your Practice Valuation: How to Build A Strong Foundation with Provident Healthcare Partners

If one of your goals is to sell your practice in the future, now is the time to start planning. To ensure the highest possible valuation and a smooth transaction, you must have a strong operational, fiscal, and digital foundation. On this episode of Ignite, Craig Sager and Steven Grassa of Provident Healthcare Partners join Cardinal’s Alex Membrillo and Lauren Leone to explore how to professionalize your business and build that foundation.

28 mins
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