Digital Marketing
For General Practice and Family Practices

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Family Practices Who Trust Us

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Family Practices Case Studies

RMD Case Study
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78%

more women than men visit medical providers during the year.

40 Thousand

U.S. Google searches occur monthly for family doctors.

57%

of Americans do not take prescription medications throughout the year.

Find And Engage New Patients For Your
General Practice

At Cardinal, we understand just how important the right healthcare digital marketing campaign is to your success as an organization. According to Pew Research, 80% of all Internet users are currently using everything from Google to social media to look up health information – including information about specific doctors or health professionals.

People ages 18 to 24 in particular are more than twice as likely than the prior generation to use social media for health-related searches and discussions.

Digital Marketing And SEO For General Practice

We want nothing more than to help these patients find YOUR general or family practice through a timely, customized and mobile-responsive website and marketing outreach effort. Our digital marketing solutions are designed from the ground up to help you and your team build trust respectability and authority on the Internet. By optimizing your general practice’s online presence and focusing on the marketing tactics that matter the most, we can help get the right message to the right patients at the right time – no exceptions.

Igniting Your Growth With Cardinal

Leverage Cardinal’s medical marketing solutions to grow
your general and family practices

SEO

Nearly 50,000 people in the US search each month on Google for a Primary Care Physician. In addition, over 27,000 search occur search month for Family Practice.

According to Google’s “The Digital Journey to Wellness,” 77% of patients are now using search engines prior to booking appointments with new doctors. Cardinal can help make sure that it is easier than ever to find YOUR practice at such an important time. Search engine optimization (SEO) works to increase your rankings in the organic search results. In turn, this will drive more traffic to your website and more patients to your general practice.

Healthcare Practice SEO Services
Healthcare Practice Paid Search

Paid Search

Paid search is still one of the best ways to target the patients that matter most to your practice based on criteria like past behaviors and even location. Google Adwords and other paid search programs place you at the top of the search results for targeted keywords. This makes it easy for prospective patients for your family practice to easily find your location.

Ads can start at less then a dollar per click, making Paid Search a cost effective way to highlight your primary care practice.

Social Advertising

According to one study, 41% of respondents said that social media would absolutely affect their choice of a specific doctor, hospital or other medical facility. This is why the right social advertising campaign for your audience is so essential.

With millions of people on Facebook and other social media sites every day, social media advertising is a great way to put your family practice in front of prospective patients. Users can be targeted by location, gender, interests, and more.

Healthcare Practices Social Advertising
Healthcare Practices Web Design Services

Web Design

Web design is about more than just attractiveness. Most of your patients will be finding your online content via mobile devices like smartphones and tablets, which is why an easy-to-navigate, thoughtfully designed and highly optimized site is of critical importance.

Cardinal’s medical practice web design is customized to meet your specific needs and can include features such as an integrated patient portal, appointment booking, social feeds, testimonials, and more.

Reputation Management

90% of adults between the ages of 18 and 24 trust medical information – including information about specific experiences – shared by others in their social media networks. This is why a strong online reputation can be a powerful weapon when attracting new patients and it is something that should be protected at all costs.

Cardinal can help your general practice and physicians manage your online reputation on sites includes Healthgrades, Zocdoc, Google My Business, and more.

Healthcare Practices Reputation Management Services

Cardinal Specializes In Family Practice Marketing

Healthcare digital marketing is essential in the modern era, but one thing it absolutely does NOT have to be is difficult. If you’re looking for more information about how to revolutionize the way your general practice or family practice operates online and connects with both existing and potential patients, contact Cardinal today.

“Cardinal’s competitors constantly try to get us to switch to them.
We are not interested in switching.”

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CM_State of Healthcare Marketing in 2021 survey_02 580x730

The State of Healthcare Marketing In 2021 Survey Report

To gain a better understanding of the current state of healthcare marketing, we surveyed more than 100 healthcare marketers and executives to learn how they’re navigating the post-pandemic world.

Download the full report to learn their top marketing priorities, challenges, and investments and what you need to do to stay competitive and grow your healthcare organization.

Cardinal’s Proprietary Marketing Technology Patient Stream’s Benefits:

Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

Patient Stream

Healthcare Marketing Blog Articles

Podcast Ep. 33 – 6 SEO Principles That Make It Easy for Healthcare Consumers to Find You

It’s no secret – you need to be ranking highly on Google to make sure healthcare consumers can find you. But you also need to have a solid website that is built to support search engine optimization (SEO). Here are the 6 principles to follow for creating your dream website, the best technologies to use for building your website with SEO in mind, and how UX can impact your website’s performance.

DSO Marketing: Reporting Results Across Multiple Brands & Locations

Dental support organizations (DSOs) face some unique challenges to efficient reporting. In this blog post, I provide practicable ideas for reporting campaign results across multiple brands and locations. Plus, I give you my take on why you should consolidate campaigns and data (and how)

Podcast Ep. 32 – How to Get Patients To Your Door: Developing Your Healthcare Offer

What do your patients care about? That is the first thing you need to think of when developing an offer for your healthcare organization. Once you’ve narrowed that down, you can then start building out your unique offering(s).

Ready to Rise Up on the Internet?

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