Digital Marketing

For General Practice and Family Practices

St Luke Medical Center
Prestige Medical
One Medical
Angeles Medical Clinic

78%

more women than men visit medical providers during the year.

40 Thousand

U.S. Google searches occur monthly for family doctors.

57%

of Americans do not take prescription medications throughout the year.

Attract Clients Online in Their Time of Need

At Cardinal, we understand just how important the right healthcare digital marketing campaign is to your success as an organization. According to Pew Research, 80% of all Internet users are currently using everything from Google to social media to look up health information – including information about specific doctors or health professionals.

People ages 18 to 24 in particular are more than twice as likely than the prior generation to use social media for health-related searches and discussions.

Only 32%

of people will choose your practice because you are close by

Grow your Medical Practice through Digital Marketing

We want nothing more than to help these patients find YOUR general or family practice through a timely, customized and mobile-responsive website and marketing outreach effort. Our digital marketing solutions are designed from the ground up to help you and your team build trust respectability and authority on the Internet. By optimizing your general practice’s online presence and focusing on the marketing tactics that matter the most, we can help get the right message to the right patients at the right time – no exceptions.

We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.

Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.

The Anatomy of Medical Marketing

Igniting your Growth with Cardinal

Leverage Cardinal’s medical marketing solutions to grow your general and family practices

SEO

Nearly 50,000 people in the US search each month on Google for a Primary Care Physician. In addition, over 27,000 search occur search month for Family Practice.

According to Google’s “The Digital Journey to Wellness,” 77% of patients are now using search engines prior to booking appointments with new doctors. Cardinal can help make sure that it is easier than ever to find YOUR practice at such an important time. Search engine optimization (SEO) works to increase your rankings in the organic search results. In turn, this will drive more traffic to your website and more patients to your general practice.

Paid Search

Paid search is still one of the best ways to target the patients that matter most to your practice based on criteria like past behaviors and even location. Google Adwords and other paid search programs place you at the top of the search results for targeted keywords. This makes it easy for prospective patients for your family practice to easily find your location.

Ads can start at less then a dollar per click, making Paid Search a cost effective way to highlight your primary care practice.

Social Advertising

According to one study, 41% of respondents said that social media would absolutely affect their choice of a specific doctor, hospital or other medical facility. This is why the right social advertising campaign for your audience is so essential.

With millions of people on Facebook and other social media sites every day, social media advertising is a great way to put your family practice in front of prospective patients. Users can be targeted by location, gender, interests, and more.

Web Design

Web design is about more than just attractiveness. Most of your patients will be finding your online content via mobile devices like smartphones and tablets, which is why an easy-to-navigate, thoughtfully designed and highly optimized site is of critical importance.

Cardinal’s medical practice web design is customized to meet your specific needs and can include features such as an integrated patient portal, appointment booking, social feeds, testimonials, and more.

Reputation management

90% of adults between the ages of 18 and 24 trust medical information – including information about specific experiences – shared by others in their social media networks. This is why a strong online reputation can be a powerful weapon when attracting new patients and it is something that should be protected at all costs.

Cardinal can help your general practice and physicians manage your online reputation on sites includes Healthgrades, Zocdoc, Google My Business, and more.

Case Studies

care-spot-logo

173,880 digital leads in 9 months Blended cost per lead of $3.94 Ranked #1 in local map listings in 50% of searches

40% increase in conversions 25% decrease in cost-per-conversion

Increase of 6 more surgeries each month 325% increase in leads per month

digestive healthcare of georgia

Increased lead volume by 334% Improved rankings for top search terms 20-50 spots hours

Grow Your General Practice the Cardinal Way

Healthcare digital marketing is essential in the modern era, but one thing it absolutely does NOT have to be is difficult. If you’re looking for more information about how to revolutionize the way your general practice or family practice operates online and connects with both existing and potential patients, contact Cardinal today.

Cardinal’s competitors constantly try to get us to switch to them. We are not interested in switching.

CARDINAL'S PROPRIETARY MARKETING TECHNOLOGY PATIENT STREAM'S BENEFITS:

Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Modernize Medical Practice

Modernize Your Medical Practice

Tired of relying on billboards & TV that don’t have quantitative ROI numbers? Step into the future of marketing and run medical group patient preference campaigns digitally and see which campaigns bring top of the funnel awareness that ends up converting through bottom of the funnel campaigns down the road.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

improve Patient Experience

Improve the Patient Experience

Keep patients in your hospital system by showing remarketing campaigns at the right time with the right message with Patient Stream. Your patients will never forget where to go for care.

Increase Patient Volume

Increase Patient Volume Across Service Lines

Patient Stream not only helps you see if a patient was driven from a campaign, we can also track a patient who came in through primary care and ended up having an ACL repaired.

Patient Stream Benefits overview

READY TO CONNECT WITH MORE QUALIFIED
PROSPECTS AND TURN THEM INTO PATIENTS?

Let’s get the conversation started!