Digital Marketing
For Addiction Treatment Centers

Connect with patients in their time of need by working with
a specialized drug rehab digital marketing agency

Hazelden
Behavioral Health
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Addiction Treatment Facilities Who Trust Us

Sober Living Case Study
Addiction Treatment Case Study

21.5 million

American adults battle a substance abuse disorder each year.

27%

of ER visits caused by drug abuse are
for non-medical abuse of prescription
drugs, OTC medications, and
supplements.

10 000

Google US searches occur each month
for addiction treatment centers.

Find And Engage New Patients For Your
Addiction Treatment Center

Cardinal’s medical marketing solutions focus on getting the right patients into your facility. Prospective patients need to understand the value of the service you provide and trust you’re experienced to help them conquer their addictions.
You need to set yourself apart from other addiction treatment centers by highlighting your quality of service, program features, and reputation.

Digital Marketing And SEO For Addiction
Treatment Centers

People rely on the internet to find medical information and treatment options. At Cardinal, our digital strategy will work to expand your web presence. We’ll drive new patients to your facility and help grow your drug rehab program.

The Anatomy of Medical Marketing

We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.

Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.

Igniting Your Growth With Cardinal

Leverage Cardinal’s medical marketing solutions to grow your Addiction
Treatment Center’s patient base.

SEO

217,200 Google searches occur for Drug Rehab each year in the U.S. In addition, nearly 53,000 Google searches occur yearly for Addiction Treatment.

SEO for your Addiction Treatment center will help your facility be found online. Cardinal’s strategic approach to search engine optimization will grow your website’s search rankings for targeted keywords and markets. We also focus on conversion optimization, which means we don’t just work to drive traffic to your site, but convert leads.

Addiction Treatment SEO
Addiction Treatment Paid Search

Paid Search

Google AdWords and other paid search programs puts your ads top of page for people searching online for what you do.

With bid prices starting as low as only a few dollars per click, Paid Search can often be a very cost effective way to drive leads.

Our ad strategy includes conversion optimization, custom landing pages if need, and graphic ads. Geo-modifiers are used to control who sees your PPC ad in order to most cost effectively manage your budget.

Social Advertising

Cardinal offers award winning social media management.
Paid social allows you to advertise your drug rehab or addiction treatment center on platforms such as Facebook.

Ads can be set-up to target users based on details such as location, age, interests, and more. Think of a Social Ad as a digital billboard displaying to your target audience online.

Addiction Treatment Social Advertising
Addiction Treatment Web Design

Web Design

Drug abuse and addiction is a rising epidemic. It’s estimated that the rate of people who die everyday from a drug overdose has tripled in the past 20 years.

Your treatment center is saving lives, and having an optimized web site is essential to being found online. At Cardinal we’re experienced with designing custom websites for the healthcare industry.

Reputation Management

When it comes to selecting a treatment program, many people rely on online reviews to determine what place will be the best fit for them.

Its important patrons and their loved ones trust you and are confident in the quality treatment program you provide.

Addiction Treatment Reputation Management

Cardinal Specializes In Medical Marketing

We’re experienced in knowing how to get more patients for your healthcare facility. Our strategies include finding ways to
attract new patients, increasing brand awareness, generating physician referrals, and managing your reputation.
Call the healthcare marketing experts at Cardinal today to ignite your growth

“Cardinal’s competitors constantly try to get us to switch to them.
We are not interested in switching.”

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Cardinal’s Proprietary Marketing Technology Patient Stream’s Benefits:

Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

Patient Stream
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Rehab Marketing Agency

Rehab Marketing Agency

There’s no denying that addiction is a health scourge that currently plagues the United States. According to a survey by the National Survey on Drug Use and Health (NSDUH), 19.7 million Americans (aged 12+) have battled substance abuse in 2017. In that same year, 1 in every 8 adults has struggled with both alcohol and drug use disorders simultaneously.

Thus, it’s not surprising that the addiction treatment industry is growing and has become a multi-billion dollar industry. If you’re reading this, there’s a good chance that you’re involved in the rehab industry and need some help with marketing. In that case, you’ve come to the right place.

At Cardinal, we understand that addiction treatment marketing is a unique industry when compared to other digital marketing markets. We understand that rehab marketing isn’t just about making a profit, the main purpose is to get the word out about your program and connect with people who need your life-saving services -touch as many lives as possible. To find out more how we can help grow your rehab center, feel free to get in touch.

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What are the Key Elements of Rehab Marketing?

There are many factors to rehab marketing and knowing some key elements will help your facility save thousands of dollars in marketing and get more admits.

Rehab Marketing SEO Is a Must

Search engine optimization or SEO is still the top rehab marketing strategy and online marketing in general. It’s safe to say that if you’re not doing SEO for your digital marketing campaign, you’re doing it wrong. SEO is the total sum of tactics and strategies you execute to ensure your rehab facility shows up high in search engine rankings for certain keywords.

Basically, you want to rank high in Google and be on the first page – by doing it organically. This is important because 75% of online users never scroll past the first page of search engines.

While it’s never a bad idea to optimize for other search engines, the majority of your SEO efforts should focus on Google because it has the lion share of the search engine market. Optimizing for higher search rankings will not only allow you to get more traffic but it’s more cost-effective as well. SEO is a long-term strategy that could provide beneficial results for months and even years down the line.
However, SEO is also a long-term process that needs constant attention from your marketers.

Content is Huge in Rehab Marketing

When it comes to rehab advertising strategies, you can’t afford to overlook content marketing. Although you can’t slip medications through online chat or rent your beds digitally, you can provide your would-be admits with high-quality and relevant content. In the same vein, you can publish strong content so prospective patients can find your website easily.

With a quality writer, you can put out compelling and useful content that will establish your facility as a worthwhile resource. The simplest way to accomplish is to have a blog section on your website. However, you have to ensure that your blog is frequently updated. Some topics that you can write about are:

– Substance abuse patterns
– Emerging trends in addiction research
– Tools and methodologies to help someone who’s struggling
– What can you expect when you register in a rehab center
– Unique programs and therapies offered by your center
– And many more….

There are limitless topics that you can cover about addiction rehabilitation and treatments. The point is to create informative and useful content that will amplify your brand’s online presence. Of course, you’ll optimize your content for relevant keywords for higher ranking and more traffic. Businesses with blogs have 55% more visitors than companies that don’t.

Social Media Marketing to Build Your Brand

Everyone is on social media these days and that includes the people that could use your rehabilitation services. An average American spends about 5 hours a day online and 2 of those are spent on social media networks. Regardless of what you think of social media, its power to connect with humans is undeniable. If your facility has little to no social media presence, there’s no better time to get started than now.

When it comes to rehab facilities, building a community is the most important – social media shines at this. When you have a social page, you earn likes, gain followers, and your content is easily shared across platforms. Of course, it’s in your best interest to keep your followers satisfied and engaged. Also, social media is a great way to stay in touch with your program alumni.

Your social media accounts can be used to drive traffic to your site by linking Q&As, blog articles, and other resources. When your content is shared, it can potentially reach an even wider audience. People who are looking for help with their addiction may even find your Facebook or Twitter during their research.

Through social media, you can build a community that helps in growing your overall brand.

Use PPC for Attracting New Leads

We mentioned earlier that organic traffic is the way to go for digital marketing. However, this doesn’t mean that you should overlook the potential of paid search. Pay-per-click or PPC is the fastest and most targeted marketing strategy that your rehab facility can use. This takes care of the struggles that most rehab marketing campaigns have: reaching a relevant audience and generate high-quality leads.

With PPC advertising, you bid for your targeted keywords which will determine your position in the paid search rankings. If you bid on a keyword like “drug addiction help” and someone searches for it, then your website will appear at the very top of the organic search results. Of course, numerous factors can affect your ranking and some keywords can be very competitive and expensive.

PPC works because you’re targeting users who are already actively searching for the services and treatments you provide. Furthermore, the average PPC conversion rate across all industries is about 3.75% for search networks and about 0.77% for display networks. There are numerous ways to increase conversion rate such as creating better landing pages, writing strong ad copy, improving ad quality score, and more.

Maximize ROI with Conversion Rate Optimization

The ultimate goal of your company’s marketing campaign is to convert website visitors into patients. In this case, conversion rate optimization is a strategy you should use. Conversion rate optimization (CRO) is the process of collecting and analyzing data to enable improvements that affect conversion rates. Basically, these are the optimization steps you take to improve your site’s ability to convert.
There are many ways to improve your rehab’s conversion rates. Perhaps the most common CRO step is to test your landing pages. A landing page is the front door of your website. Many digital marketers conduct A/B testing to evaluate which two versions of your landing page perform better with visitors. The difference between two pages are elements like headlines, color scheme, images, and more.

For rehab treatment centers, your key conversion points should always be front and center to your prospective patients. Conversion points are typically the following:

– Live chats
– “Contact Us” form submissions
– Inbound phone calls
– Short form submissions

Part of your CRO strategy should be to add call-to-action points in your website. Furthermore, you might also want to redesign your website to focus on conversions.
through your website.

5 Reasons to Hire a Rehab Marketing Agency

Whether you’re operating a single-location rehab center or a multi-location substance abuse conglomerate, a sound digital marketing strategy should be a priority. In that case, a rehab marketing agency can help you. Here are the reasons why you should partner with addiction treatment marketing agency:

In-House Marketer Can’t Do It All

We’ve seen many rehab centers saying that they have “a marketing person” or that “he’s doing just fine” which is interesting because there’s no way a single person can do it all. While it’s not far-fetched for an in-house marketer to do great on one or two aspects of digital marketing, it’s simply not possible to handle the overall campaign optimally.

A rehab marketing agency like Cardinal has a proven track record in the rehab industry. Not only do they have ample experience in digital marketing but they also have helped many rehab centers before – and thus very familiar with the rehab space. They have a team of experts that can handle various facets of your marketing campaign like SEO, PPC, social media, and more.

Generally, the in-house marketing person wears a lot of hats but it doesn’t have to be that way. Bringing in an agency to help you with rehab marketing helps save a lot of time, effort, and cost.

Rehab Marketing Agency
Addiction Treatment Digital Marketing Advantages

Traditional Advertising is Expensive and Hard to Quantify

Many years ago, the TV, radio, print, and billboards were the only advertising channels you need to market your rehab center. Unfortunately, that’s not the case anymore since these channels have become obsolete with the advent of the internet.

Although traditional marketing channels are still effective in reaching a wide audience, it’s hardly cost-effective. For instance, TV still has a fairly good influence but airing television ads is not realistic for many rehab centers – think of airtime fees and exorbitant production costs. Furthermore, conventional marketing channels are more general when it comes to targeting. This means that you’ll reach many irrelevant audience members. Plus, it’s difficult to quantify whether your advertising campaign is working or not.

An optimized digital marketing campaign is cost-effective and the best part is that you can monitor and quantify your progress and successes.

Organic SEO Requires Specialized Skills

As mentioned, SEO is one of the most effective ways to market a rehab center online. However, it’s also very labor-intensive and time-consuming. Unless your rehab already has a dedicated SEO team, it’s a good idea to partner with a digital agency with SEO specialists.

The thing with SEO is that it takes a lot of time, work, and patience before you start seeing results. If your rehab has an SEO strategy in place, are you sure you’re aiming for the right keywords? Are you putting out high-quality content to increase your conversion rates? Are you making sure that you’re not only getting good traffic but good conversion rates as well? These are the questions that we usually ask before working with a rehabilitation center.

More often, rehab centers are getting a lot of traffic but poor conversion rates. In this case, a digital marketing agency will perform a full site audit to determine which areas of your campaign need improvement. If you don’t have an SEO strategy yet, your competition will leave you in the dust. Drug rehab SEO can take about 6 months before you see any solid traction, and an agency can help you get on the right track.

Rehab Marketing SEO Skills
Social Media Advertising Rehab Facilities

Social Media Can Make or Break Your Facility

In this day and age, if your brand is not on social media, it’s certainly a disadvantage. One essential part of rehab marketing is the need to build a community – and it’s best accomplished with the power of social media. With social media, you can share articles and stories, exchange ideas with other people, engage your followers, and receive reviews from patients.

Social media marketing is more than just posting updates, links, and images in your feed. In some cases, you can leverage the power of certain networks to reach people that need your services. For instance, Facebook has an internal advertising network that works like PPC. Facebook Ads is an excellent way to target local users especially when it has billions of users.

A digital marketing agency like Cardinal can help with managing your rehab’s social media accounts. If you choose, a team of paid media experts can help you optimize your Facebook Ads campaign.

PPC Marketing is Tough and Expensive

PPC is an excellent way to get your rehab center to the forefront of your target audience. This means people who are actively searching for rehabilitation services and treatment options within the local area. PPC is an auction-based system where you bid on keywords and phrases. However, success isn’t all about being the “highest bidder” since many other factors come into play like ad copy, Ad Quality score, and more.

If you’re not careful, it’s easy to blow your marketing budget on PPC.

The rehab vertical has a very high cost per click (CPC) especially if you’re going for more competitive terms. If you’re planning to get into PPC for your facility, it’s recommended that you start with a rather conservative budget like $5k per month. With a rehab marketing agency by your side, you can make the most out of your PPC budget regardless of how high it is. The agency will assign an account manager to oversee your PPC campaign on a regular basis.

PPC Marketing Addiction Treatment

Why Choose Cardinal to Market Your Rehab Center?

Let’s face it, you’re here because you’re interested in a rehab marketing agency.
So why do you need to pick us to take on the job? Here are the reasons why:

Rehab Website Done Right:

Your digital marketing campaign starts and ends with your website. It’s the central hub of your treatment options and related services. If your rehab still looks like it’s made in the early 2000s, it’s time to make a change. Cardinal Digital Marketing can help you by creating a website that’s search-optimized, fast loading, and conversion-focused.

Your Team of Rehab Marketing Experts

Cardinal Digital Marketing offers a full suite of digital marketing services, from social media marketing to conversion rate optimization. Whether you own a single-location rehab or multiple buildings, you have a team of marketing specialists at your disposal that you can communicate with at any time.

Proprietary Reporting Technology

There’s no shortage of tracking and monitoring tools online but many of them are limited in function. This is why we have developed our proprietary reporting platform called LadyBug – a custom-made reporting tool for the health and medical industry. We’ll provide you with in-depth, corporate-level reporting to help you stay on top of your campaign.

Customized Rehab Marketing Campaigns:

First and foremost, we don’t want to waste your time with cookie-cutter strategies that won’t work for your company. This is why we like to analyze your company and perform a full site audit to formulate a campaign that works for you

Proven Performance and Unparalleled Track Record:

When it comes to the health industry, we have helped many specialty clinics, hospitals, dentists, urgent care facilities, and yes, rehab centers as well. We don’t just let our work speak for us, we have the reputation to back it all up.

Cardinal New Flock

Best Value for Your Marketing Budget:

Now, we’re never advocates of going the cheap route because we firmly believe that “you get what you pay for.” Everyone’s needs are different, so we can’t give a fixed price for our services. However, regardless of your budget, we’ll help you make the most out of it by creating strategies that drive results.

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