Digital Marketing
For Chiropractic Practices
65 Million
Americans suffer from chronic lower back pain
50 Billion
Dollars each year in the US is spend on back pain treatments.
80%
of the population will experience back pain at some time in their lives.
Add new patients to your chiropractic practice.
The medical marketing experts at Cardinal can employ strategies to bring new patients to your chiropractic practice. Prospective patients need to understand the value of your services and trust that you can provide relief from pain, restore proper function, and promote healing to the body. Cardinal’s digital marketing techniques will expand your web presence and enable prospective patients to understand the benefits of chiropractic and find suitable treatment options for their health conditions.
Digital Marketing and SEO for chiropractic
Many people search the internet for alternative or natural treatment options for acute or chronic conditions such as neck and back pain, nerve pain and sciatica. They may be seeking relief from pain without drugs or surgery. Cardinal can help bring new patients to your chiropractic practice by focusing on your holistic approach to healthcare as well as highlighting conditions treated and therapies offered.
We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.
Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.
Igniting your Growth with Cardinal
Leverage Cardinal’s medical marketing solutions to grow your chiropractic patient base
SEO
673,000 Google searches occur for a Chiropractor each month in the U.S. In addition, over 2.4 Million searches occur each year for a Chiropractor Near Me.
Cardinal can help expand your patient base through the targeted local SEO (search engine optimization) of your website. We focus on increasing your site’s search rankings for specific keywords and markets. When people search online for chiropractic treatment options, we want them to find your website. The use of conversion optimization will not only direct clients to your site, but help close those leads.
Paid Search
Google AdWords and other paid search programs put your ads top of page for increased visibility. As prospective patients search online for chiropractors, we want your ad to be the first one they see. Prices for pay per click ads can start as low as a few dollars per click, making them a cost-effective marketing tool. Custom landing pages can be created, as well as graphic Display ads and Retargeting. Cardinal can keep your costs manageable by using geo-modifiers to control who views your PPC ads.
Social Advertising
Cardinal’s award winning social media management can help you reach prospective chirophractic patients on platforms such as Facebook. Millions of users spend time on social media every day, and ads placed there can be structured to reach your specific audience. Ads can target people based on their age, geographic location, and other factors.
Web Design
Cardinal can design a custom website for your chiropractic practice. Prospective patients often search online to locate healthcare providers, read doctor profiles, and evaluate services offered. Your chiropractic website should be engaging and informative. An optimized, responsive website is an essential component in growing your practice and expanding your patient base.
Reputation management
You’ve worked hard to develop trust and rapport with your patients. A negative online review can harm your business by turning prospective clients away. Cardinal’s marketing specialists can help protect and maintain your good reputation.
Case Studies
173,880 digital leads in 9 months Blended cost per lead of $3.94 Ranked #1 in local map listings in 50% of searches
40% increase in conversions 25% decrease in cost-per-conversion
Increase of 6 more surgeries each month 325% increase in leads per month
Increased lead volume by 334% Improved rankings for top search terms 20-50 spots hours
Cardinal specializes in chiropractic medical marketing
Our goal at Cardinal is to help you develop the right marketing strategy for your chiropractic practice. Our focus on brand awareness, targeted advertising, search engine optimization, and reputation management will help you grow your business.
Call us today to learn how we can help your practice grow.
Cardinal’s competitors constantly try to get us to switch to them. We are not interested in switching.
CARDINAL'S PROPRIETARY MARKETING TECHNOLOGY PATIENT STREAM'S BENEFITS:
Double Your Patient Volume for the Same Spend
Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.
Modernize Your Medical Practice
Tired of relying on billboards & TV that don’t have quantitative ROI numbers? Step into the future of marketing and run medical group patient preference campaigns digitally and see which campaigns bring top of the funnel awareness that ends up converting through bottom of the funnel campaigns down the road.
Executive Level Reporting
Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.
Improve the Patient Experience
Keep patients in your hospital system by showing remarketing campaigns at the right time with the right message with Patient Stream. Your patients will never forget where to go for care.
Increase Patient Volume Across Service Lines
Patient Stream not only helps you see if a patient was driven from a campaign, we can also track a patient who came in through primary care and ended up having an ACL repaired.
