Digital Marketing
For Cancer Care and Oncology Practices

Cancer Care and Oncology Practices Who Trust Us

digestive healthcare of georgia
LifeStance
Swedish Covenant Healthcare Marketing Client
dental digital marketing

Cancer Care and Oncology Practices Case Studies

Digestive Healthcare Case Study
Lifestance
Swedish Covenant Hospital Case Study
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Up to 3.7 Million

avoidable cancer deaths per year

Over 97 Thousand

Google US searches occur each year for Cancer Doctor.

77%

of patients search online before booking an appointment.

Find And Engage New Patients For Your
Cancer Care and Oncology Center

In addition, there are 28 million cancer survivors worldwide. At Cardinal, we want to see that number continue to grow. Our digital medical marketing solutions help connect patients and doctors online.

Let Cardinal’s medical marketing strategies drive new clients to your oncology practice at this critical time in their lives. Cardinal’s strategic digital marketing techniques will expand your web presence and allow prospective patients to find the treatment options and compassionate care they need to fight their cancer.

Digital Marketing And SEO For Cancer Care and Oncology Practices

There are more than 200 types and subtypes of cancer. Just as there isn’t a one-size-fits-all approach to cancer treatment, digital marketing and SEO for Oncology should be tailored to meet the needs of your practice.

In addition, there are 28 million cancer survivors worldwide. At Cardinal, we want to see that number continue to grow. Our digital medical marketing solutions help connect patients and doctors online.

Igniting Your Growth With Cardinal

Leverage Cardinal’s medical marketing solutions to grow your
Cancer Care and Oncology Center’s patient base.

SEO

More than 2.95 Million Google searches occur for Oncology each year in the U.S. In addition, more than 97,000 Google searches occur yearly for Cancer Care.

With an estimated 1.6 million new cancer cases being diagnosed each year, many of these people will be searching online for information and treatment options. Cardinal can help new patients find your website through targeted search engine optimization that focuses on increasing your site’s search rankings for specific keywords and markets. The use of conversion optimization will not only direct clients to your site, but help close those leads.

Healthcare Practice SEO Services
Healthcare Practice Paid Search

Paid Search

Paid search programs like Google AdWords puts your ads at the top of the page for the best visibility. With over 27,000 monthly Google searches for Cancer Treatment, including Pay Per Click in your digital strategy is a great way to attract new oncology patients.

People who are searching online for cancer care and oncology services will more easily be able to locate your practice. Pay per click ads can be a cost-effective tool to increase site traffic for your oncology practice. Prices start as low as just a few dollars per click. Geo-modifiers are used to target your audience, so that your costs are kept manageable.

Social Advertising

Paid social advertising is another way to target your audience. Platforms such as Facebook have millions of users. Ads can target users based on age, geographic location, and much more. Cardinal’s award winning social media management can help you reach the people who are searching for the oncology services you offer.

Healthcare Practices Social Advertising
Healthcare Practices Web Design Services

Web Design

Cardinal is experienced in designing custom websites for oncology practices. An optimized, responsive website is essential for helping patients find your practice, evaluate your services, and address their critical health needs. A key component in growing your practice is for patients to find you online.

Reputation Management

Patients place a great deal of trust in their cancer care providers. Many people read online reviews of physicians before deciding whether to contact a practice. This includes visiting physician profiles on sites including ZocDoc, Healthgrades, and Yelp. Cardinal can help you protect and maintain the reputation you’ve worked hard to build.

Healthcare Practices Reputation Management Services

Cardinal Specializes In Cancer Care Marketing

Cardinal’s healthcare marketing specialists can formulate the right plan to grow your cancer care and oncology medical practice. Their expertise in designing and optimizing your website, building brand awareness, and managing your online reputation will help drive patients to your oncology practice and generate recommendations and referrals.
Call us today to ignite your Oncology practice’s growth!

“Cardinal’s competitors constantly try to get us to switch to them.
We are not interested in switching.”

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CM_State of Healthcare Marketing in 2021 survey_02 580x730

The State of Healthcare Marketing In 2021 Survey Report

To gain a better understanding of the current state of healthcare marketing, we surveyed more than 100 healthcare marketers and executives to learn how they’re navigating the post-pandemic world.

Download the full report to learn their top marketing priorities, challenges, and investments and what you need to do to stay competitive and grow your healthcare organization.

Cardinal’s Proprietary Marketing Technology Patient Stream’s Benefits:

Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

Patient Stream

Healthcare Marketing Blog Articles

How to Use Marketing Personalization While Protecting Patient Privacy

There’s a simple reason that personalization is such a huge trend in healthcare marketing: it’s a win-win. On the one hand, consumers in the healthcare space and beyond want personalized experiences. They want to see tailored content. They want to be addressed by their first name. In its 2020 ​​Trends in Personalization report, Salesforce found that 92 percent of marketers state that their customers and prospects expect a personalized experience (up from 85 percent last year).

How Much Do Google Ads Cost? A Quick Google Ads Pricing Guide

One of the most common questions that clients ask here at Cardinal is: how much do Google Ads cost? This is a fair question especially when many businesses these days invest in pay-per-click (PPC) advertising. On average, businesses make $3 in revenue for every $1.60 they spend on PPC ads.

Podcast Ep. 21 – Build a Foundation for Better Marketing Measurement

As a healthcare marketer, how do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement and conversions, determining marketing ROI can be difficult if you don’t have a plan.

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