Digital Marketing

For Cancer Care and Oncology Practices

Mayo Clinic
Dana Farber Cancer Care
MD Anderson Cancer Care
Memorial Sloan Cancer Center

Up to 3.7 Million

avoidable cancer deaths per year

Over 97 Thousand

Google US searches occur each year for Cancer Doctor.

77%

of patients search online before booking an appointment.

In addition, there are 28 million cancer survivors worldwide. At Cardinal, we want to see that number continue to grow. Our digital medical marketing solutions help connect patients and doctors online.

Let Cardinal’s medical marketing strategies drive new clients to your oncology practice at this critical time in their lives. Cardinal’s strategic digital marketing techniques will expand your web presence and allow prospective patients to find the treatment options and compassionate care they need to fight their cancer.

Digital Marketing Strategy for Oncology

There are more than 200 types and subtypes of cancer. Just as there isn’t a one-size-fits-all approach to cancer treatment, digital marketing and SEO for Oncology should be tailored to meet the needs of your practice.

In addition, there are 28 million cancer survivors worldwide. At Cardinal, we want to see that number continue to grow. Our digital medical marketing solutions help connect patients and doctors online.

We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.

Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.

The Anatomy of Medical Marketing

Igniting your Growth with Cardinal

Leverage Cardinal’s medical marketing solutions to grow your oncology patient base.

SEO

More than 2.95 Million Google searches occur for Oncology each year in the U.S. In addition, more than 97,000 Google searches occur yearly for Cancer Care.

With an estimated 1.6 million new cancer cases being diagnosed each year, many of these people will be searching online for information and treatment options. Cardinal can help new patients find your website through targeted search engine optimization that focuses on increasing your site’s search rankings for specific keywords and markets. The use of conversion optimization will not only direct clients to your site, but help close those leads.

Paid Search

Paid search programs like Google AdWords puts your ads at the top of the page for the best visibility. With over 27,000 monthly Google searches for Cancer Treatment, including Pay Per Click in your digital strategy is a great way to attract new oncology patients.

People who are searching online for cancer care and oncology services will more easily be able to locate your practice. Pay per click ads can be a cost-effective tool to increase site traffic for your oncology practice. Prices start as low as just a few dollars per click. Geo-modifiers are used to target your audience, so that your costs are kept manageable.

Social Advertising

Paid social advertising is another way to target your audience. Platforms such as Facebook have millions of users. Ads can target users based on age, geographic location, and much more. Cardinal’s award winning social media management can help you reach the people who are searching for the oncology services you offer.

Web Design

Cardinal is experienced in designing custom websites for oncology practices. An optimized, responsive website is essential for helping patients find your practice, evaluate your services, and address their critical health needs. A key component in growing your practice is for patients to find you online.

Reputation management

Patients place a great deal of trust in their cancer care providers. Many people read online reviews of physicians before deciding whether to contact a practice. This includes visiting physician profiles on sites including ZocDoc, Healthgrades, and Yelp. Cardinal can help you protect and maintain the reputation you’ve worked hard to build.

Case Studies

care-spot-logo

173,880 digital leads in 9 months Blended cost per lead of $3.94 Ranked #1 in local map listings in 50% of searches

40% increase in conversions 25% decrease in cost-per-conversion

Increase of 6 more surgeries each month 325% increase in leads per month

digestive healthcare of georgia

Increased lead volume by 334% Improved rankings for top search terms 20-50 spots hours

Cardinal specializes in cancer care medical marketing

Cardinal’s healthcare marketing specialists can formulate the right plan to grow your cancer care and oncology medical practice. Their expertise in designing and optimizing your website, building brand awareness, and managing your online reputation will help drive patients to your oncology practice and generate recommendations and referrals.
Call us today to ignite your Oncology practice’s growth!

Cardinal’s competitors constantly try to get us to switch to them. We are not interested in switching.

CARDINAL'S PROPRIETARY MARKETING TECHNOLOGY PATIENT STREAM'S BENEFITS:

Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Modernize Medical Practice

Modernize Your Medical Practice

Tired of relying on billboards & TV that don’t have quantitative ROI numbers? Step into the future of marketing and run medical group patient preference campaigns digitally and see which campaigns bring top of the funnel awareness that ends up converting through bottom of the funnel campaigns down the road.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

improve Patient Experience

Improve the Patient Experience

Keep patients in your hospital system by showing remarketing campaigns at the right time with the right message with Patient Stream. Your patients will never forget where to go for care.

Increase Patient Volume

Increase Patient Volume Across Service Lines

Patient Stream not only helps you see if a patient was driven from a campaign, we can also track a patient who came in through primary care and ended up having an ACL repaired.

Patient Stream Benefits overview

READY TO CONNECT WITH MORE QUALIFIED
PROSPECTS AND TURN THEM INTO PATIENTS?

Let’s get the conversation started!