We deliver unbeatable ROI by leveraging efficient, scalable, and patient-centric paid search strategies. Our cancer care and oncology PPC campaigns build and then capture demand, delivering high-quality leads to your website and turning your organization into a patient-generating machine.
How we helped a multi-location rural hospital system grow its digital presence and increase specialist leads by 285%.
See how large hospital increased traffic to its contact us page 255% with a sustained SEO strategy.
Masters of multi-location growth, we’re able to scale paid search campaigns to new locations and markets — without ever sacrificing efficiency. Our PPC experts build scalable account structures, guaranteeing smart spending that won’t blow your budget.
As the saying goes, not all leads are created equally. (Well, we’re pretty sure that’s how it would go if there was a saying like that!) Our PPC tactics ensure the people landing on your website actually become loyal patients.
We’re not just results-oriented, we’re results-obsessed. We continually optimize our campaigns to improve conversion rates and reduce your CPAs. We never rest on our laurels and are driven to give you the biggest bang for your buck.
We proudly operate on transparency. You’ll always be able to monitor the health of your campaigns in real-time, with a full range of data insights across multiple parameters like regions, new locations, and acquisitions.
Just look at current health statistics and you’ll see that the second most common way to die in the United States is from cancer, there’s a 1-in-7 chance. People are living longer, but environmental/diet/health factors have made contracting cancer more prevalent in our society. With the increase in cases, more and more people have been turning to the internet to find information on prevention, diagnosis, and treating cancer or tumors. Even the people who have been diagnosed and are fighting cancer use the internet to find long term and short-term solutions, second opinions, ways to live with cancer, and support groups.
This means it is important to have your oncology practice front and center in order to connect with more patients and get them the help they need. Therefore, have you ever checked to see where your oncology practice shows up in search engine results? And if so, are you high enough in them to get noticed by your potential patients?
The fastest, most efficient way to gain exposure and bring people into your oncology practice is by implementing a solid PPC strategy that perfectly complements your other digital marketing efforts. But if you don’t know where to start, our oncology PPC management company can help. With Cardinal, we partner you up with dedicated oncology PPC professionals that will gives you the opportunity to stand out from your competitors by using specific keywords that target qualified leads and make you more relatable for those that need to beat cancer before cancer beats them.
Regular PPC Assessments
Whether you want to form a PPC campaign from scratch or have one already in place that needs a bit of fine tuning to produce results, Cardinal can take what you have and do a bit of tweaking and testing to get it to where it attracts- and converts- new patients.
PPC Budget Management
Since there is a cost to Pay-Per-Click advertising, Cardinal is cognizant of how your digital advertising dollars are spent. We first do some keyword research to figure out which ones are most effective for your oncology practice, but then Cardinal PPC specialists monitor- and perhaps adjust- your ad campaigns along the way to make sure they are producing the best results.
Our cancer care and oncology PPC campaigns are so effective because they’re powered by people and perfected by algorithms. We leverage powerful AI and machine learning to improve performance while doing what humans do best (i.e. the strategy, competitive research, messaging, copywriting, design, data analysis, and trend forecasting that go behind effective campaigns). Human brilliance meets digital innovation: that’s how we deliver more leads with lower CPA, every time.
Our deep-rooted technical Google Ads expertise enables us to develop optimized account structures for multi-location oncology practices that result in better efficiency and higher patient generation volume. We build consolidated search campaigns to maximize smart bidding performance, feeding the Google algorithm more data so it can optimize conversions. When necessary, we also segment campaigns to control budgets by region, so you can hit your individual target CPA goals.
Your typical prospect could take weeks— if not months—to compare multiple oncologists online before making a final decision. That’s why we deploy fast, effective remarketing campaigns across display, paid social, and native to ensure the widest reach with your warmest prospects, no matter where they are on the web. We use time on page and scroll depth triggers to create warmer remarketing audiences and increase frequency against these pools. What’s more, we buy directly with a DSP without healthcare industry restrictions to allow the broadest reach possible for remarketing audiences.
Keywords are the fundamental building blocks of your PPC strategy. Excellent keyword coverage ensures visibility on all relevant cancer care and oncology terms, while robust negative lists and match type management reduce spend against irrelevant queries. We’ll also segment keywords by intent, so that the most relevant experience can be delivered to the end user. Ultimately, we strive to fully understand the patient journey to inform user-centric messaging across each and every touchpoint.
We can deploy funnel-based nurture strategies for more complex, high acuity patient journeys—including remarketing to patients. We view the customer journey from a holistic, 360-degree angle, enabling us to nurture relationships and build a better brand experience for audience members at each stage of the funnel.
Most PPC agencies spend the lion’s share of their resources on pre-click optimization. Not us. We dedicate time and resources to optimize the post-click experience, too, because we know it’s just as important to a successful PPC campaign. We ensure the entire patient journey is optimized for conversions, including your post-click landing page, to inspire meaningful action across each of your audience segments.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Ready to watch your rankings shoot through the roof? Get in touch and discover how we can help you scale with PPC fit for your growth needs. Fill out this form to get started!
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