7 Easy Healthcare SEO Optimizations to Improve Your Rankings
Healthcare marketers often overlook the most straightforward tasks to get their websites ranking on Google. Though they may be considered...
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Supercharge growth with robust multi-location SEO strategies.
SEO To Ignite Growth
Your Partner Helping Multi-location Organizations Rank
As the #1 SEO agency in healthcare, we’ve helped hundreds of providers, treatment centers, nursing facilities, and specialty practices achieve higher search rankings and generate new patients.
Growth-Oriented Search Engine Optimization
Cardinal’s SEO Services Stand Out From The Crowd
Scalable SEO Strategies
We’ve helped some of the nation’s largest healthcare providers scale their SEO strategies to new locations and markets. Through complex mergers and acquisitions or de novos, we ensure your brand achieves top rankings and a steady pipeline of organic leads.
Future-Forward Search
At Cardinal, we don’t react to trends; we predict them. We strategically position our healthcare clients to capture future demand with comprehensive search landscape analyses and a blue-ocean approach to creating uncontested growth opportunities.
Full-funnel Keyword Strategies
We know healthcare like the back of our hands and have a deep understanding of motivations & intent across the patient journey. This enables us to develop full-funnel strategies that not only nurture prospects but get them to convert.
Roadmaps & Ranking Reporting
Marketing fluff doesn’t fly at Cardinal. We’re all about proven, bespoke SEO strategies that increase rankings and drive organic traffic. You’ll always have full access to roadmaps, reports, and KPIs that forecast rankings for maximum transparency.
The Expert SEO Tools
Our Search Engine Optimization Tactics
Organic Landscape & Competitor Assessment
Think of this as your preliminary SEO wellness check-up. We start by analyzing your SEO strategy and rankings as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles. We also conduct a robust technical audit to identify red flags and top priorities. These findings are built into our SEO roadmaps to ensure all roadblocks to ranking are eliminated.
Local SEO at Scale
At its core, healthcare is a local service. So, how do you develop local SEO strategies for dozens or hundreds of locations? You need an organized and scalable SEO strategy if you want to reach patients across markets. We have deep experience managing the complexities of scaling local SEO strategies from 20 locations to more than 500.
Our SEO strategies will provide your business with a bird’s eye view of your brand’s performance, as well as drill-down data in each of your local or regional markets
Multi-location Citation Management
Citations are a critical ranking factor for local search, and they can get messy as you scale. We ensure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.
Entity-based SEO Strategies
As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for. These insights become the foundation for high-ranking content strategies and ensure you show up in results.
Strategic Link Building
Some agencies will acquire backlinks from who-knows-where and point them to your site willy-nilly. Not us. We have a dedicated in-house link building team that strategically sources high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients—and Google—will trust.
Full-funnel Content Strategy
From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the funnel. This includes authoritative content for condition and treatment pages, as well as helpful blog content.
Site Architecture Optimizations
Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure your site is properly structured to make it easy for both users to navigate and Google to crawl.
Scalable Technical SEO
Cardinal believes in creating scalable website structures that set you up for long-term success. This scalable technical framework ensures your content gets discovered, crawled, indexed, and ranked at a much faster rate.
Make Your Mark
Transform Your Visual Identity
First impressions matter, and your visual identity is the first thing patients see on your webpage. That’s why we create brand identities that patients fall in love with at first sight.
We’ll work with you to nail down a holistic, patient-centric visual identity that inspires and excites prospects. From crafting your color palette to nailing down a video strategy, we provide you with the tools you need to create an unforgettable brand ethos.
Once your visual language is defined, we create digital assets to support your new brand, including social cover images, email signatures, and Google Business Profile assets. Plus, we offer creative support for offline materials like brochures, business cards, and pamphlets.
Digital Is Our DNA
Discover Our Website Development and Technology Integrations
At the center of digital transformation is your website. Today’s healthcare consumers demand great digital experiences. Clunky websites just won’t cut it anymore. We can help you refresh your existing website, migrate you to a more user-friendly and SEO-friendly platform, or start from scratch with a brand-spanking new website.
Multi-brand Theme Solutions
Ready to bring some organization to your multi-site chaos? Let us be your digital transformation strategist. Our custom theme development solution ensures each brand feels like part of the family, with a consistent look and feel that’s easy to roll out to new sites—and personalize as needed.
Easy-to-Maintain & Update
Digital transformation at scale is hard. Adding new providers, service lines, and locations is cumbersome, often delaying location launches and hindering growth. Our user-friendly backend and modular website development approach mean your team can make updates fast, without a developer.
Strong & Scalable SEO Foundation
Want a website that’s not just a pretty face? Look no further! All our websites come with a solid SEO foundation. We’ll streamline your site architecture, URL hierarchy, and technical issues to support your broader SEO strategy. That way, both patients and Google will be head over heels for your new website.
We Drive Real Value For Multi-Location Healthcare Clients
Healthcare SEO Case Studies
The Recipe for Success
Healthcare SEO Services & Tactics We Deploy
- Technical SEO Audits
- Site Architecture Optimization
- Competitor Analysis
- Backlink Audits
- Content Strategy
- Multi-location Citation & Listing Management
- Crawl Rate Optimization
- Site Speed Optimizations
- Location Page Optimizations
- Mobile Optimizations
SEO Frequently Asked Questions
Let’s Answer Your Questions About Healthcare SEO
When a medical need emerges, the first place healthcare consumers go for information is a search engine. Will they find your brand on page one? If not, search engine optimization (SEO) can help you get there.
SEO is the process of optimizing or improving your webpage, so it ranks higher on search engines. This is why healthcare SEO should be one of the main focus points for healthcare groups. A solid SEO strategy will establish your brand as a medical authority and help you build a sustainable pipeline of new patients. SEO puts your hospital, treatment center, nursing facility, or practice in front of healthcare consumers searching for your services.
No matter how you choose to engage us, you can expect comprehensive, data-driven results that were expertly planned for and meticulously worked towards. Whether that’s increased leads and patient volume, higher levels of organic traffic, or better search rankings, we’ll set a goal at the beginning of each project and won’t stop until we’ve met it.
We set performance-based goals for all our clients every three months, and you’ll typically start to see your SEO services pay off in about 3-6 months—though quick fixes can happen immediately. For example, if we see obvious issues with duplicative content, 404 error pages, or unclaimed Google Business Profiles (GBPs), we can fix those within the first month.
We create robust SEO roadmaps, so you have complete transparency into your SEO strategy, the activities that support it, and the expected impact.
For multi-location healthcare groups, we recommend that you only create Google Business Profiles for each location. If you create GBPs for both locations AND providers, it can create cannibalization issues. Some providers might outrank the overall location and hurt visibility to other providers in the group, for example. It gets messy, real quick.
Don’t confuse users and Google. Create GBPs for locations only. You can highlight providers at the locations by using healthcare directories like Healthgrades, RateMDs, ZocDoc, etc.
Merging healthcare brands is a multi-step process, even beyond SEO. First, we recommend you get access to the acquired brand’s Google Analytics and Search Console. You need benchmark data for at least three months. This will help you understand how performance is impacted after the migration. Then, it’s time to build a robust redirect map so Google can re-index pages appropriately.
This is a big undertaking, and we recommend the help of experts to ensure no loss in rankings.
Healthcare Marketing Educational Resources
SEO Insights and Strategies to Power Your Growth
Up until now, I’ve hated agencies. Cardinal has changed my mind—there is at least ONE incredible one out there. Their multi-site design is genius and connects the right audience to the right content at the right time. The work Cardinal has done has been thoughtful, creative, and compelling. It's some of the best I’ve seen in my career.
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