Finally, a 100% no B.S.
approach to SEO

Get more leads to your website, plain and simple

Why SEO is a must-have in digital marketing

93% Online Experiences

of online experiences
begin with a search engine

91% Online Experiences

of internet users
rely on search engines

The data doesn’t lie: when your prospects and customers go online, they start with a search engine. Our comprehensive
SEO strategies make sure those customers find your website in search results—not your competitors. That’s what makes
SEO so powerful. It’s an essential component of digital marketing that no business can afford to overlook.

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When we say proven SEO strategies, we mean it

Cardinal has helped some of the country’s top companies supercharge their businesses. That means driving real business
impact with custom SEO strategies for companies just like yours. Here’s the proof.

Athletes Foot Digital Marketing Case Study
Carespot Digital Marketing Case Study
Club Car Digital Marketing Case Study
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Here’s How We Drive More Leads to Your Website

There is limited space on a search results page, and competition for
those spots its fierce. That’s because the higher your page ranks on
a search results page, the better your click-through rate will be.

And that means more leads to your website.

The problem is, too many SEO services promise fast results using
boilerpolate tactics. We work with each client to develop a tailored
SEO plan based on proven strategies and industry best practices.
Then we execute that plan over time, fine tuning our approach and
continuously measuring results.

SEO Friendly Content Icon

SEO-friendly Content

From webpages to blogs, we help you publish
keyword-rich, search-optimized content that
search engines (and your users!) will love.

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Keyword Strategy

We’ll work with you identify and target the
right mix of keywords based on industry,
competitor research, and search data.

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Link Building

A targeted approach to building your domain
authority by generating backlinks to your site
from other authoritative websites.

Technical SEO Icon

Technical SEO

Our experienced technical SEO experts will
take care of all the back-end nitty gritty so your
site can be easily crawled and indexed.

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Page Speed

Google gives an extra bump to pages with fast
load times. We’ll optimize your site to load fast,
including for mobile devices.

Call them proven strategies for search optimization. Call it the Cardinal Way. What we deliver
is a proven, 100% no B.S. plan to build and improve your company’s SEO.

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Best SEO Company

Why SEO?

This is one of the most common questions that brands and business owners have when it comes to digital marketing. Many people have heard of SEO and it seems to be an accepted practice ever since the Internet went mainstream. If you’re reading this, there’s a good chance that you’re considering to incorporate SEO into your business. In this day and age, is SEO still a viable marketing strategy?

That’s a big, resounding YES!

SEO is far from a “magical” solution that will put your business on the map overnight. However, it’s hard to deny that there’s a lot of benefits for your business with a successful SEO campaign. If you’re looking for a top-rated SEO agency that will take your campaign to a whole new level, you’ve come to the right place. Get in touch with us online to talk about your custom SEO strategy.

Best SEO Company
What is SEO?

What is SEO?

Search engine optimization or SEO as it’s commonly called is the process of driving organic traffic to a website or landing page.

To understand SEO, we must first define organic traffic. The term “organic traffic” refers to the visits received by your website through unpaid search results, thus it’s called organic. As opposed to paid traffic that is generated through paid ads, organic traffic is purely sourced from organic search results. This means that visitors found your website by searching for certain keywords in search engines like Google or Bing. Basically, it’s traffic that didn’t come from referral links, paid ads, or other websites.

The facet of digital marketing that focuses on generating organic traffic is called SEO.

When done right, SEO will improve your search engine rankings which can result in organic leads for the products and services that you offer. For instance, the marketer can publish a high-quality and informative blog post and optimize it for SEO. The article will help generate traffic that may result in a purchase decision.

How Does SEO Work?

When a user inputs a keyword or phrase in a search engine like Google or Bing, it will display a list of websites that satisfy the query. That particular list is referred to as the search results. At the top of the search engine results page (SERP), you’ll see the paid ads that are provided by the search engine themselves such as Google Ads, Bing Ads, and more. The rest of the websites from the listing that are not labeled as “Ad” are the organic search results.

After a query has been entered, the search engines will analyze the search term and will try its best to provide the most relevant websites for the user. The main objective of SEO is for your website to be listed on the first page of the results – the higher the rank, the better. According to various surveys, 75% of online users don’t bother scrolling past the first page of the results. Therefore, there’s very little to no point in your marketing efforts if your website doesn’t show up on the first page.

On the first page alone, the first five organic results account for 67.60% of all the clicks. To obtain a high search ranking, SEO is used to optimize your website for your targeted keywords. Search optimization is a complex process and it takes a long time before you’ll see the results.

How does SEO work?
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Key SEO Stats and Why It’s Still a Top Marketing Strategy

93% of online experiences start with a search engine.

When a customer wants to buy a new product or service, or want to know about a certain business, they pull out their favorite search engine. Almost all online experiences start with a search engine such as Google, Yahoo, or Bing. It’s rare for customers to know exactly what they want. They do have the idea but they need a search engine to guide them.

If your business isn’t found in the search results, how will your customers find you? Most likely, they won’t. However, customers will find your competitors and give them their business. SEO puts your website in the search engines, making your business an option for consumers.

Google currently holds 92.81% of the global search engine market share

Followed by Bing at 2.79% and Yahoo! At 1.87%. As you can see, Google dominates the search engine market, so it’s not surprising that a huge majority of marketers rely on this platform for SEO. Most, if not all, SEO strategies will focus on optimizing Google when compared to the rest.

At this point, SEO pretty much indicates that it’s a campaign for the Google search engine. Thus, it makes perfect sense that you focus the majority of your efforts on Google. If you’re looking to optimize for other search engines, you’re free to do so but only as a supplement for your Google SEO campaign.

81% of customers do some type of online research before a purchase decision

SEO is an excellent marketing tool because you can target uses who are already further into the buying cycle. This means customers who have high buying intent and are ready to make a purchase. If you can put your business in front of customers with high buying intent, the chance for a conversion is very high.

This is why you must optimize for the right keywords and phrases. You could use “buy now” keywords, branded searches, specific products, and more for targeting customers who have money in their hands.

75% of internet users don’t bother scrolling past the first page of the search results.

You’re perhaps thinking, “having my website listed on the second or third page should be good enough, right?” If you can’t manage to rank on the first page of Google, your website might not as well exist. 75% of users just browse the first page of the search results, perform a quick scan, and click a link or two. Very rarely do they venture to the wasteland that is the second page of the results.
The goal of SEO is to optimize your website so Google thinks that it’s the most relevant and useful to users who are searching for certain keywords. So you’re getting highly-targeted visitors who are interested in the product or service you provide.

72% of digital marketers said that content is one of their most effective SEO strategies.

There’s a bit of confusion over SEO and content marketing. Is SEO and content marketing different from each other? Are they a good fit together? Is it possible to combine the two? Think of SEO and content marketing as the PB&J of digital marketing. Both of these strategies are a good fit and work well together. In fact, we could go as far as saying that SEO is all about content, and vice versa.

A good SEO campaign will revolve around content of some type. To apply SEO in a broader way, it needs content marketing due to its holistic nature. Conversely, to ensure the success of your content marketing, it needs the technical skills provided by SEO.

SEO has a close rate of 14.6%

For your reference, the close rate refers to the percentage of leads turning into conversions. Now, that doesn’t look much, does it? If you compare SEO’s close rate with that of traditional marketing, you’ll find just how impressive the former is. The close rate for traditional marketing methods like print, TV, or radio is only at 1.7%.

Obviously, your mileage may vary but there’s no shortage of ways to increase your business’ close rate. With an increased close rate, your company will grow its customer base, revenue, and market share. With growth like that, you’re positioning your company as an industry leader.

72% of customers who have performed a local search are likely to visit a store within 5 miles.

This stat is a case for the importance of local SEO. If you have a small to medium-sized business, local SEO is something that you should pursue. Some examples of businesses that can benefit from local SEO are lawyers/law firms, doctors/healthcare providers, plumbers, and restaurants.

Not all businesses lend themselves well to local SEO solutions – usually ones that are online only. However, if you have a brick-and-mortar shop, it’s always a good idea to optimize your website for local SEO.

28% of local searches result in a purchase

It’s another statistic that reinforces the importance of local SEO. This because users who have made a local search often have a high buying intent. These are people who want to find a restaurant, bakery, boutique, dentist, plumber, and more.

Investing in a strong local SEO strategy will allow your brand to connect with this particular segment of your targeted audience. Leveraging local SEO can result in increased revenue and new customers. For example, a restaurant may receive more reservations and a dentist may acquire more new patients.

5 Reason to Hire an SEO Agency

When it comes to SEO, the DIY route and having an in-house marketer are certainly viable options. However, you have to know that SEO consists of many elements that need to be done right, and you need to perform these steps for a long time. In such a case, it might be better for your company to partner with the best SEO agency. Let’s take at some of the top reasons why:

Leverage the Agency’s Skills to Succeed

As mentioned, many business owners have tried to do SEO by themselves but frankly, with mixed results. SEO is a very intricate set of processes and can be unforgiving. If you have no clue what you’re doing, you’ll end up doing more harm than good to your business. For example, building backlinks is one of the key elements of SEO and if you use bad links, you might end up getting penalized and drop in rankings.

The best SEO agency will have a knowledgeable and experienced team that will manage your SEO campaign. Agencies like Cardinal have worked with many different clients across many industries, so they will have the skill sets required to create an SEO strategy that will grow your business.

SEO Marketing Agency Skills
SEO is envolving

SEO is Ever-Changing, Ever-Evolving

The key to succeeding in SEO is your ability to keep up with it. Google is very fond of changing its algorithm and rules and marketers must adapt immediately. Keeping up with SEO trends is hard and time-consuming – something that’s best left to the professionals.

For an SEO agency, staying up-to-date with SEO techniques, news, and changes is literally their full-time job. It’s in their best interest to be informed about any changes that occur to ensure a highly optimized campaign. To ignore or overlook any algorithm changes is a huge mistake because you’ll be on the bad side of the search engines which can cost you dearly in the long run.

Frees Up Your Precious Time

It can take 4-6 months before you can notice the results from your SEO efforts. On top of that, SEO is also an ongoing task as opposed to a one-and-done deal. Even if you managed to achieve your SEO goals, it doesn’t mean that you can rest on your laurels. As mentioned, SEO rules keep on changing, so you have to keep yourself updated. Having said that, do you honestly think that you have the time to keep your SEO campaign going on your own?

One of the best advantages of working with an SEO agency is that it frees up valuable time – time that’s best spent on things that actually matter like running your business. However, that doesn’t that you can completely set aside your SEO campaign, a good SEO agency will ensure that you’re still involved in every step of the way.

Your time is important
SEO Strategy Efforts

Stay on Top of Your SEO Efforts

The beauty of digital marketing is that it’s quantifiable. We know that it matters to you how every dollar of your marketing budget is being spent. So a top-rated SEO agency like Cardinal can provide executive-level reporting to ensure that you stay on top of your campaign.

Since you can measure and analyze the results, you’ll have an idea which elements of your campaign that need adjustments or can be scaled. With an SEO agency, you’ll be able to measure your success.

Receive Assistance Outside of SEO

Many of the best SEO agencies are also full-service digital marketing companies. This means that you can also rely on them in case you need some assistance outside of SEO. As your business grows, your marketing campaign needs to be scaled up as well. At some point, you’ll need more than SEO to move forward and stay competitive.

If you hire a strictly SEO-only agency, you’ll need another agency to help your other marketing channels like PPC, social media, web design, and more. In most cases, it’s highly recommended that you work with a full-service digital marketing agency like Cardinal.

Full Service Digital Marketing Agency

Why Choose Cardinal’s Brand of SEO Marketing?

So you’ve decided to partner with an SEO agency. Congratulations! You’ve just made a big step to growing your business. If you choose to work with Cardinal Digital Marketing for your SEO campaign, here are the benefits that you can look forward to:

Higher Search Engine Rankings

At Cardinal, we have designed a search engine optimization service that’s both result driven and ethical. Using the latest tools, techniques, and trends, will help your business for your targeted keywords. We’ll put your website on the map and improve its chances of attracting the right audience.

High-Quality Website Traffic

We’re not like other digital marketing agencies that will promise you silly things like all the traffic in the world. Of course, we’ll work on getting your website more traffic and get it to the top of the search rankings. This positions your website to attract more high-quality traffic – users who are interested in your product or service.

Top-Notch Content

Publishing strong content is not only good for SEO juice but it’s also great for building trust and credibility from your customers. At Cardinal, we have a team of talented content specialists that will help populate your pages and blogs with top-notch copy that focuses on conversion.

Optimized for User Experience and Speed

A poorly-made website will get you nowhere, regardless of the quality of your product or service. Good SEO means that your website will be optimized for the best user experience and speed. Cardinal Digital Marketing will help you with web design and other optimization essentials.

Measurable Results

Transparency is our priority here in Cardinal. This applied to all deliverables and results from your SEO campaign. We provide executive-level reporting with detailed data, so you’ll know exactly how your campaign is doing.

Tailor-Made SEO Strategies

Cookie-cutter campaigns just don’t cut it for us. We recognize that every business has unique needs, so it would be a disservice to provide a template strategy. We’ll conduct a full audit of your marketing campaigns and formulate the best SEO strategy that will work for you.

Cardinal New Flock

You’re Never Left in
The Dark

Want to know why so many SEOs are hard to get a hold of for weeks or months at a time? That’s because they’re not delivering the results you expect – and deserve.

We Handle Things

Our clients know every step and move we make to broaden their reach, and we never hide from the data. It’s that data – be it good or bad – that helps us optimize our campaigns to provide the value our reputation is built on.


We have one mission: to get you to the top of every search engine.


What is SEO and how can SEO experts help my business?

When people have questions, need help, or want to buy something, they start with Google. That includes your prospects and existing customers. To capture their share of this organic website traffic, businesses—including your competitors—are constantly vying for the top position on search engine results pages (SERP).

This is where search engine optimization (SEO) comes in.

SEO is a constantly evolving set of strategies, tactics, and best practices that help businesses like yours create websites and other digital content that search engines love. The challenge is that Google runs on a complex algorithm that’s regularly updated. To keep up, many organizations employ SEO services, such as Cardinal, that can help ensure their SEO game is on point and feeding the Google algorithm A+ content.

What is on-page SEO?

There are a number of ways to optimize the pages on your website for better search engine performance. On-page SEO is essentially a group of signals that search engine algorithms look for to serve up relevant, authoritative web content for a given search term or keyword phrase. On-page SEO includes:

  • Title tag
  • Slug (URL)
  • Image metadata
  • Headers and document structure
  • Keyword frequency and density
  • Linking
  • Word count
  • Meta description

On the other hand, technical SEO refers to the best practices and tactics that an SEO expert can configure “under the hood,” such as information architecture, mobile optimization, and page speeds. Both on-page and technical SEO are often managed by an in-house specialist or a third-party SEO agency.

SEO and pay per click (PPC)—what’s the difference?

Pay per click (PPC) is an advertising strategy that businesses use to place their content at the top of the search results pages for certain keywords. Usually, these are high-volume keywords that a target audience is searching for, and each time someone clicks that PPC ad, the company pays Google for the click.

All of this is managed through Google Adwords.

PPC cost per click (CPC) is based on how difficult it is to rank for a given keyword—the more competition there is to rank for that keyword, the higher the cost per click. PPC is distinct from SEO, which helps encourage organic search traffic. Both SEO and PPC comprise the principal parts of search engine marketing (SEM).

What kind of results can I expect to get with Cardinal SEO services?

Our goal is to put in place SEO strategies that drive qualified leads to your site over the long term. Our SEO experts will work with your teams to monitor important KPIs, such as page rankings, cost per lead, featured snippets, and more. As your website’s SEO begins to gain traction, you can also expect to see improvements in your domain authority, which can help improve search visibility and drive more backlinks.

How long does it take to see ROI for SEO services?

Getting results from SEO strategies will not happen overnight. In our experience, any SEO agency that guarantees quick results and top rankings is misleading its customers. The timeline for SEO strategies and projects will vary depending on your specific needs, budget, and expectations. The size, vertical, and maturity of your business also factor in significantly.

At Cardinal, our approach is to provide the latest technical expertise, implement best practices, and closely measure results. Thorough, circumspect, and consistent is the name of the game.

Is SEO part of digital marketing?

Yes! SEO is just one aspect of your larger digital marketing strategy, which might include:

  • Content marketing and strategy
  • Advertising
  • Social media
  • Email campaigns
  • Direct response
  • Account-based marketing tactics

Why do companies focus so much time and money on digital marketing? Because content that brings value to prospects and customers can help raise awareness, attract leads, and catalyze growth. SEO is a very important part of making this happen.

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