Drive Serious ROI with the Top SEO Company in Nashville

Our goal is simple: to bring customers to your business, not empty promises. With more than a decade of experience driving SMB growth in Nashville, we know how to execute high-powered, comprehensive SEO strategies that launch your business to the top of Google search results.

SEO Company Top Awards

Clients We Have Ignited Growth In

CareSpot Digital Marketing Client
Papa John's Digital Marketing Client
DentalWorks Digital Marketing Client
Club Car Digital Marketing Client
Swedish Covenant Digital Marketing Client
Athlete's Foot Digital Marketing Client
Blue Separator

Measurable impact. Real SEO results.

Club Car Digital Marketing Case Study
Athletes Foot Digital Marketing Case Study

YOUR BUSINESS NEEDS CUSTOMERS, NOT EMPTY PROMISES.

Call on a neighbor with a decade of experience driving SMB growth in Nashville.
We deliver SEO visibility that gets you to the top of Google search results.

SEO ≠ Mystery

Search engine optimization doesn’t have to be a mystery.

You should be able to pinpoint every detail of your SEO campaigns at any moment. Cardinal has proprietary software that helps you understand exactly what tactics we employ, and the results we’re driving. Most importantly, we measure success in new customers, not mere traffic or ranking.

Search Engine Optimization Strategies
Design to Bring Customers

Designed to bring customers

Cardinal SEO campaigns here in Nashville are engineered to not just drive organic traffic, but to accomplish a simple mission: deliver new customers

to your door. We tie search engine marketing campaigns directly into your CRM system, so that you know exactly which leads turn into sales. It’s all made possible by a custom software platform we developed, called LadyBug. LadyBug helps us generate 2X the sales of other SEO companies, and prove it.

Our Clients Love Us

"Cardinal’s ability to pull insights out of our data is far superior to other agencies."

— Nick Shirley, Marketing Planning Manager

Rely on Proven Strategies from Nashville’s SEO Pros

We don’t believe in a one-size-fits-all approach. Instead, our team will take the time to understand
where you’re at now and where you want your business to go. Then, we’ll execute a tailored
package of SEO strategies to help you get there.

On-site SEO Assessment

The foundation of every new campaign – 60 days of critical assessment. Cardinal shows up at your Atlanta location to evaluate website health, everything from site speed to URL architecture. We investigate your competitors to see exactly where and how they have the advantage. Then we devise a game plan to get you where you deserve to be, at the top of Google search results.

On SEO Assessment
Link Building

Link Building

First, we get the foundation of your website squared away. Once that’s solid, we move into the link-building phase: Cardinal generates topnotch content to elevate your brand. We place that content in the right hands and link it back to you. You get the credit and move up the search engine rankings.

Content Creation & Link Building

It’s true: content is still king. Our team will help you create rich, high-value content that’s useful to both your target audiences and search engines themselves. With top-notch content in place, we’ll execute link-building and outreach strategies to place that content in the right hands, get links back to your site, and elevate your domain authority as a result. It’s a proven, “white hat” way to move your business up the search engine rankings, and we know how to get it done right. Learn more about link building.

Content Creation Link Building
Google Local Results

A Focus on Google’s Local Results

Many Cardinal clients run multi-location businesses right here in Nashville. They thrive on a steady influx of local customers, and that’s where local SEO plays a central role. Cardinal has ten years of experience delivering local SEO wins using top-shelf software and strategies. We make it easy for nearby customers to find you. Learn more about local SEO.

Climb Google’s Local Results to Drive Local Customers

Many Cardinal clients run multi-location businesses, right here in Nashville. They thrive on a steady influx of local customers. Local SEO marketing demands a special approach – expertise in Directory and Reputation Management.

It requires sophisticated techniques, and equally sophisticated software to drive the right local traffic to all your locations. Cardinal has ten years of experience delivering local SEO wins, using top-shelf software. We make it easy for nearby customers to find you.

Schedule a Free Consultation
With a Local Nashville SEO Company

Use the contact form to receive a free consultation about your project,
or to see how we can take your SEO game to the next level.

Why Work With Cardinal? We Treat You Like a Partner

Our friendly team values three things above all else: transparency, professionalism, and results. Creating winning SEO strategies for Nashville businesses is what we do, but we do it with you. Our team will listen to your needs right from the beginning and keep you updated every step of the way.

A local partner based right here in Nashville

As 2017’s third-fastest growing economy in the United States, Nashville has plenty of room for your business to expand. It’s also the largest metropolitan area within Tennessee, so you couldn’t be in a better place to grow. All you need is an SEO company that knows Nashville and gets to know you, too.

Undivided focus from a dedicated SEO specialist

Some people hear “agency” and think “too busy.” Not Cardinal. We take the time to come to your office, sit down with you, and work to develop a winning SEO strategy. You’ll be assigned a dedicated SEO specialist who will never be too busy to answer questions, or give you personal updates about your project.

Lead Stream, Cardinal’s Proprietary Marketing Technology

Double your customer volume with the same spend while dumping campaigns that don’t generate returns. Our AI-powered marketing platform automatically optimizes towards the SEO campaigns that are driving high-value customers.

Cardinal Flock

Meet the Flock

Say Hi To All Of Our Cardinals!

We are serious about closed loop attribution!

Cardinal’s Proprietary Marketing Technology Lead Stream’s Benefits:

Double Your Customers Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value customers.

Modernize Marketing

Modernize Your Marketing

Unsure of which campaigns your best customers are coming from? Step into the future of marketing with closed loop attribution brought to you by Leadstream. With our software you will know which campaigns drive high value customers.

Leadstream Benefits
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Nashville SEO Company

Nashville, Tennessee is known for country music. Events like the CMA Music Festival bring thousands to the city each summer. The Belcourt Theatre, the Country Music Hall of Fame and Museum, and the Grand Ole Opry House are all part of Nashville’s “country” appeal. What few people know is that Nashville’s larger industry is health care, housing Hospital Corporation of America to just name one.

Cardinal Digital Marketing would like to care for the health of your business through our SEO specialists. We’ll take the time to properly diagnose the problems and prescribe the appropriate treatment, coming out with a winning prognosis. No “patient” is ever rushed out of the office, but we’ll do what it takes to make sure your business moves forward in the search engine results.

As 2017s third fastest growing economy in the United States, Nashville, Tennessee, has plenty of room for your business to expand and customers to convert. It’s also the largest metropolitan area within Tennessee, so you couldn’t be in a better place to grow.

If you’re ready to get to work with an SEO company that knows Nashville and gets to know you too, shoot us an email. Let’s grow.

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Learn Why 91% of Our Clients Are Still With Us After Three Years

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Improve Google Search Rankings
Show up where your prospects are looking for you: on the first page of Google search results

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Turn Traffic into Customers
Rankings are one thing. We count success in conversions and customers, just like you.

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Regular Reporting & Actionable Data
Get monthly reports straight from our office on Peachtree Street, data you can actually use.

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The Home Team Advantage
Cardinal is an Nashville-based SEO company run by lifelong Nashville residents. We know this town.

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Nashville SEO Company

You have a business website, great! But are you doing enough to make sure that your website will be found by your new and existing customers? 93% of online experiences start with a search engine. If your customers can’t find your website through search engines like Google or Bing, you’re seriously missing out. However, you can be sure that they’ll find your competitor’s website.

This is the importance of SEO for small to medium businesses can’t be understated.

SEO can be a very demanding and time-consuming task. Sure, you can go down the DIY road or train an in-house marketing team but is it really worth the time and resources? Bad SEO can do more damage to your business than with no SEO at all. With an SEO agency on your side, you can benefit from top-notch SEO solutions in a very cost-effective way.

If you’re a small-to-medium business owner in Nashville and need a professional SEO team to work on your campaign, feel free to contact us.

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What Exactly is SEO?

Simply put, SEO is an acronym for Search Engine Optimization. The common way to find information online is to use a search engine like Google where users enter a search term or phrase. Then by using complex algorithms, search engines will return what they think are the most relevant results based on the query. Unlike browsing a news site or scrolling through a social media feed, users are actively looking for a certain answer when using search engines.

Search engines use specific criteria for providing results. Factors like keyword density, meta tags, and more are considered to better understand what a page is about. Also, search engines keep tabs of which pages have linked to your website and use that information to pinpoint which pages have the most authority. If Google likes your page, you’ll appear with a higher rank in the search engine results page (SERPs).

Ultimately, SEO is about working with search engines. However, since Google has more than 90% of the overall market share, the majority of your SEO efforts will focus on this dominating search engine. Having said that, both you and the search engines have the same goal: to provide relevant and useful information to users at the moment they need it.

SEO by Definition
SEO Strategies are not a secret

What SEO is Not

SEO is not a “secret sauce” or “magical technique”, nor it is a single tool or process. Gone are the days that you can use cheap tricks like keyword stuffing and link trading for high search rankings. SEO success is also not something that will allow you to buy yourself to the top 5 rankings.

Many years ago, these tactics were used by businesses and so-called SEO “experts” and they were essentially gaming the system. Although these tactics have achieved results in the past, they were only temporary. Since then, search algorithms have become more sophisticated and not only are those old techniques became ineffective, websites who used them have been penalized.

What SEO is

SEO is actually a combination of steps and activities that help in getting on the good side of search engines. Over the years, SEO became about writing for humans and not just for search engines. In SEO, you need to perform steps like keyword research, content writing, on/off-page optimization, link building, and more.

When SEO works, it indicates a good thing not just for your business but for your customers as well. SEO also creates a powerful cycle that ensures business growth. For one, once your rank improves, more visitors will find your website. With more traffic and wider exposure to your page content, more websites will want to link to your pages. More backlinks mean increased authority and credibility, which results in higher search rankings.

SEO Strategies Tips and Tricks
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Does My Business Need SEO?

Many business owners believe that SEO doesn’t apply to them. Some believe that SEO is too complex or it’s not required for a brick-and-mortar store – both are false. SEO can help your business in many ways and it’s widely considered to be an essential strategy for any digital marketing efforts. Here are the top reasons why SEO should be a part of your marketing campaign:

Your Customers Use Search Engines

As we’ve mentioned in the beginning, 93% of online experiences start with a search engine. Plus, there are approximately 70,000 search queries per second, and that’s just on Google – that’s a staggering 5.8 billion searches per day. It’s safe to say that the majority of online users rely on search engines and that includes your customers.
Even on a local level, your business can take advantage of SEO for great results. When you have a good SEO rank, your website will be served to your prospective customers while looking for the product and service that you offer.

Optimized Website = More Traffic

On the surface, the goal of SEO is to increase your site’s ranking in the SERPs. But we all know that ultimately, the purpose of high search rankings is to attract more organic traffic – and ideally, to convert the visitors into buying customers. SEO is particularly great for the whole attracting “organic traffic thing.” It’s really simple: more exposure means more visitors to your pages.

As with other forms of digital marketing, you want your pages and content to get in front of as many eyeballs as you can. Fortunately, SEO is a very targeted approach. Unlike traditional marketing types like TV, print, and radio, customers exactly know what they want and with SEO, you can make this work in your favor.

Bring More Qualified Leads

SEO isn’t just about bringing in traffic. What are you going to do with all the clicks if people are not buying your product or service? It’s a good thing that SEO is one of the best ways to drive qualified leads to your website. These are visitors that are more likely to avail of your product or service.

Search optimization caters to users who are actively searching for a particular term or phrase. Having a high rank means that the search engines have deemed your content to be valuable to the users who want it most. Unlike traditional marketing, you’re not trying to shove your product or message in front of people who are not interested in your business. Therefore, you have an active audience and it’s made possible without spending a dollar.

Boost Your Credibility and Authority

For many businesses, the internet has significantly changed the sales process. This is because customers now have access to a wealth of information and resources at the palm of their hands. Nowadays, consumers can simply learn about their options before even seeing a sales representative.

With successful optimization, you become a part of the customers’ learning process. If you combine your SEO efforts with content marketing, you can establish your brand as an authority which leads to building trust and credibility. Each of the content that your customers read will help in establishing your brand as a credible source of information.

Get Ahead of the Competition

When you work with search engines, you’re not just trying to improve your website’s rank, you’re effectively pushing down the competition and moving ahead of them. Did you know that an average of 20.5% of the clicks on any given results page goes to the first position? The second listing gets 13.32% and the third gets 13.4%.

As you move up the ranks, you’ll get a larger percentage of the visits for the keywords you’ve targeted. As you get more clicks, your competitors get less. If they’re not doing SEO, you’ll likely end up leaving them in the dust.

Improves the User Experience

The ultimate goal of search engines like Google is to provide the best possible experience to the users. For this reason, many of Google’s algorithm changes focus on ensuring that the results are not just providing the most relevant content but great user experience as well.

In line with SEO, it’s important to address technical factors like page load speeds, navigation, site structure, mobile optimization, and the list goes on – these factors play a major role in getting better search rankings. For example, 47% of users expect a page to load within 2 seconds and 40% of them will leave if the page takes three or more seconds to load. Essentially, you’ll lose almost half of your potential customers which is a huge blow to your conversions.

Track and Measure Your Success

The beauty of digital marketing is that it’s a very quantifiable form of advertising. That applies to SEO as well because virtually every aspect of the campaign can be measured. With traditional advertising, business owners have to rely on the observed correlations between campaigns and sales – SEO doesn’t have that problem because it’s easy to see your ROI.

Using tracking tools like Google Analytics, you can track multiple factors of your campaign like the number of traffic, traffic sources, conversions, and many other important metrics for your business. Since you can monitor and measure your success, you can accurately evaluate which elements of the campaign are working or not. Then, you can scale the elements that work and make adjustments to strategies that don’t.

Long-Term Benefits

What’s the point of putting all the time and effort into optimizing a website for SEO when you can simply run a paid search campaign and buy traffic? The main issue with paid search marketing strategies is once you stop the campaign (stop paying), it all goes away.

This is why in most cases, taking the long-term solution with SEO is the best strategy because of long-term benefits. True, SEO takes a long time before you can see notable results and it practically never stops. However, this also means long-term benefits especially if you managed to get into the first page for your targeted keywords.

Do I Need to Hire a Nashville SEO Company?

If you’re here, you’re probably wondering if hiring a Nashville SEO agency is right for your business or not.
In that case, please the main reasons why you should consider an SEO agency partner.

Access to a Wide Array of Knowledge

One of the best reasons to work with a Nashville SEO company is that you can leverage the agency’s knowledge and skills to supercharge your campaign. An experienced SEO team will have extensive knowledge and skills of the digital marketing industry – something that many business owners don’t have. One can argue that the number one barrier of entry to SEO is the very steep learning curve.

If you hire an SEO agency, you don’t have to worry about learning SEO inside and out.

An agency’s familiarity with SEO best practices and general tech news will help them align your marketing goals with the current marketing trends. Plus, this will help them find any opportunity for business growth.

Wide Array of Knowledge
Personalized Marketing Strategy

Keep Up With Trends and Changes

Many marketers will agree that SEO is tough but mainly because it’s an ever-changing form of marketing. According to experts, Google updates its search algorithms several times a day. As a marketer, you absolutely need to be on your toes to be on the good side of Google. Failure to keep up with the search updates and changes will get your website penalized.

As a business owner, do you have the time to be constantly updated about algorithm changes and SEO trends? For SEO agencies, it’s their business to know exactly when new updates are rolled out and make the necessary adjustments as necessary.

Deliver Cost-Effective Marketing Solutions

You’re probably thinking that hiring a Nashville SEO agency is not a cost-effective option. That is simply false. For SEO to be cost-effective, it needs to be performed continuously and consistently because as mentioned, it’s an ever-changing niche. Otherwise, you can forget about ranking on the first page of search results.

An SEO expert will optimize every page of your website, treating each as a potential source of conversion. Your pages will be optimized to target customers across different phases of the buying cycle. A good SEO agency is not cheap but they aim to deliver great value by doing strategic optimization steps.

Reputable SEO Agency
Huge Time Saver

Huge Time-Saver

Most business owners would rather deal with matters that concern the business, instead of being stuck behind a computer screen while doing SEO. If you choose to handle your SEO on your own, you might be spreading yourself too thin. When not given enough attention, your SEO campaigns may suffer in the long run. Remember, bad SEO is worse than not doing SEO at all.

If you work with SEO professionals, they will dedicate all the time needed to ensure that your campaign not only stays afloat but also detect growth opportunities that you can take advantage of. This also means that you can entrust the SEO responsibilities to your marketing team and focus on other important things like running your day-to-day operation.

Beautiful Website That Runs Great

A good SEO agency in Nashville has a team of web designers that can help design a site that you can be proud of. Your website is the first contact point for most of your customers online, so it needs to look professional and able to provide a good user experience.

As discussed earlier, good user experience is one of the most important criteria that search engines evaluate your website. Fortunately, an SEO agency can help you with that as well. With experienced web designers, they can build you a beautiful website that runs like a dream.

Writing Effective Ad Copy
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Why Choose Cardinal as Your Nashville SEO Company?

SEO Knowledge and Experience

Lead generation and revenue marketing, there’s nothing that we can’t do. We’ve worked with numerous businesses across many industries. We become an extension of your brand, providing you with integrated SEO solutions that drive leads and sales.

We Value Integrity and Transparency

Your SEO agency should have something to show you. At Cardinal, we’re like that and more. We ensure that your marketing dollars are giving you the value that you need. We aren’t going to implement anything that you don’t need because our clients deserve respect and transparency.

We Quantify Your Success

You want to know what success looks like? With executive-level reporting, you’ll know exactly how your campaign is performing. You’ll know which areas of your campaign are working, and which ones need adjustments. You’ll never be kept in the dark.

Client-Centered Philosophy

Cardinal is on your team. This means that you have 24/7 access to our support team. Rest assured that you’ll get the best our Nashville SEO agency has to offer, not some junior level marketing person.

Proven Track Record

Cardinal Digital Marketing has been helping SMB owners for more than a decade. We have the skills, experience, and extensive track record. Oh, we’re also an award-winning digital marketing agency so your confidence won’t go to waste.

Customized SEO Plan

We don’t have a secret strategy for you, we don’t work like that. Instead, we’ll audit your website so we’ll know your business and marketing situation. Based on the gathered information, we’ll handcraft an SEO plan based on your needs and budget.

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FAQs

What is SEO and will it work for my Nashville business?

Search Engine Optimization, or SEO, is a highly effective online marketing strategy that helps websites rank higher in search for certain keywords. If implemented properly, SEO has the potential to offer your Nashville business increased brand awareness, website traffic, and leads. It does this by putting you on the top of the search results for the searches that your target customers are making, getting your brand on their screen.

SEO is all the rage these days. Does a Nashville-based business like mine really need it?

Yes! Here’s why: Google isn’t going anywhere. More and more people turn to Google first, sometimes multiple times a day, when they are looking to purchase a product or service. The higher you appear in the search results page, the more your potential customers will find you.

Today, search engines have added even more sophisticated search capabilities to meet the changing ways customers are finding information online. Location-based search, image search, and voice search are now commonplace. And the technologies that fuel these changes are also becoming even more advanced as more and more consumers are becoming more reliant on search engines. At the turn of 2018, in fact, about 3.5 billion searches were made on Google alone. That’s more than 1.2 trillion searches worldwide which your business could take a piece of. We’ll help you do it right.

We have a shoestring budget. Can our business afford your SEO services?

It all depends on your specific needs. Sometimes, SEO can be a substantial investment. But failing to get your piece of the search-engine pie is a critical oversight that leaves more space for your competitors to steal eyeballs, business, and market share. If properly executed, the long-term value that SEO brings could render your investment negligible.

How can an SEO company increase ROI

By getting your website to rank higher in search and tracking how those higher rankings are translating to website traffic, clicks, and conversions. Our expert team knows how to measure it all and report on it all so you’ll see in the hard data how your investment in Cardinal Marketing SEO services is paying off.

How is SEO going to help us dominate competition here in Nashville?

Nashville is a rapidly growing town, which means your competition gets stiffer each and every day. If your website doesn’t appear within the first three spots on the search results pages when your customers are looking for your product or service, chances are they’ll end up doing business with your competitors. This is where an SEO company—a Nashville SEO company—like Cardinal can be of immense help.

We will conduct a thorough website audit to determine which set of keywords should be used to optimize your web pages for. We will then choose those with the highest demand and profitability. These key words and their variations will be used not just on your web pages, but also on other industry-related websites from which your site will be linked to. By optimizing your website with the right set of key words and linking it to popular websites within your industry in Nashville, your business will become even more valuable to the search engines and increase your ranking in the search results pages.

How soon will we see results?

Unfortunately, we cannot guarantee how long before your site gets to the top of the search results. That’s because the rules in SEO change every now and then. What might have worked five years ago may no longer work these days. But here’s what we can guarantee: we will strive to work hard to rank your site higher using only the most up-to-date SEO strategies, and we’ll be transparent—through detailed and regular reporting—about what’s working and what isn’t. This isn’t throw everything at the wall and see what sticks. No, we fine-tune our SEO strategies based on the data. Period.

How do you measure SEO success?

Great question. Really. Because a lot of SEO agencies like to only measure so-called vanity metrics like impressions and clicks. While these metrics have their place, we have the tools in place to measure SEO key performance indicators (KPIs) more comprehensively. We’ll look at site visits, visitor sources, page views, and conversion rate to arrive at real-world ROI.

Do we have to commit to an annual commitment with Cardinal?

We will strive to meet your business goals in the shortest amount of time possible with proven SEO strategies. Initially, we will sign you on for a three-month contract, so you would be able to see how SEO works. Usually, it takes about three months for the effects of properly implemented SEO strategies to be seen. If you like the results, we can then draw up a new, longer-term contract according to your goals and budget.

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