Ignite Digital Marketing Podcast
Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization.
Hear From The Nation's Top Healthcare Marketing Experts
Google Plans Big Moves in 2021. Are You Ready?
Google has big things planned for 2021. Several updates that have been postponed due to the pandemic are finally making their debut. Cardinal’s Director of SEO, John McAlpin, reviews Google’s mobile-first indexing and ranking shift and the upcoming Core Web Vitals update.10 mins
Are Your Facebook Ad Campaigns Ready for iOS14?
The battle that has been brewing between Apple and Facebook is coming to a head and marketers need to prepare their digital advertising campaigns. As Apple’s iOS operating system upgrades to version 14, it is introducing privacy policies that will affect how Facebook handles ads.11 mins
How To Dominate Google With PPC + SEO
Smart marketers know it’s not SEO versus PPC; you need both. See how these two foundational tactics work together to increase brand awareness and your visibility on search.13 mins
The Rise of Digital In Healthcare Marketing
This episode of Ignite takes a look at the biggest changes that have occurred in healthcare marketing in the past year. Our hosts discuss how the pandemic has accelerated virtual care adoption, shifted marketing messaging, and pushed more healthcare organizations online as they try to recoup patient volume.13 mins
Healthcare Marketing Insights From Cardinal’s Experts
Welcome to the new Ignite Digital Marketing Podcast. We’re bringing together Cardinal’s top healthcare marketing experts to share the high-level digital strategies and tactical advice that will help you reach more patients and grow your organization.13 mins
How to Balance UX & SEO in Website Design
It’s no secret, there is an ongoing battle between SEO and website user experience (UX), as each discipline considers its own priorities when it comes to web design. After all, you want your site to be full of content and keywords to help search engines find you, but you also want your site to be easy to navigate and to convert visitors to patients. Is there a happy medium? Is there a way to balance these two marketing disciplines? The answer is YES.30 mins
Your Top SEO Questions, Answered
Have you found yourself stuck with an SEO problem and have no one to turn to? Well, you’re not alone! We asked healthcare marketers far and wide if they had one question about SEO, what would it be? We then gathered those questions and posed them to Cardinal’s SEO experts in this episode of Ignite!22 mins
SEO Best Practices for Merging Websites
How can a private equity firm get the most from a multi-location healthcare acquisition? Find and take advantage of efficiencies, restructure the website to support multiple locations, and do so while following SEO best practices. Here's why and when you should merge websites, how to develop a migration plan, and the best practices a high-growth healthcare organization can implement during their migration process.12 mins
How Top-Performing Websites Drive Conversions
Want more conversions from your website? You might have implemented some of the best practices like fast page speed, a clear path for visitors, and a mobile experience. But for top-converting websites, these best practices only scratch the surface.11 mins
Why You Can’t Neglect Your Digital Reputation
Your online reputation is too important to neglect. It influences patients’ perceptions of your brand and determines if they’ll choose your healthcare organization when conducting research online. Our hosts discuss the role online reviews play in the patient journey, how reviews impact local SEO, and the essential steps healthcare organizations need to take to build and protect their online reputation.8 mins