Ignite Digital Marketing Podcast
Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization.
Healthcare Marketing Insights At Your Fingertips
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Hear From The Nation's Top Healthcare Marketing Experts
Facebook Advertising In Healthcare: Is It Still Worth It?
The release of iOS 14 had a major impact on Facebook advertisers. The update removed data availability and made it harder to target and build audiences. However, despite changes to the platform and new restrictions, Facebook is still a valuable tool for healthcare marketing.
23 mins
How to Stop Wasting Money on Google Ads
Due to current economic uncertainty, many healthcare groups have become more cautious with their budgets and are looking for ways to reduce ineffective marketing activities. By optimizing their PPC campaigns, healthcare organizations not only eliminate unnecessary spending but also improve campaign performance.
12 mins
How to Alleviate Staffing Shortages by Leveraging Marketing Technology
The healthcare industry continues to face ongoing labor shortages which is resulting in employee burnout, poor operational efficiency, and low capacity limits. In order to mitigate the impact of staffing shortages, it is important to understand how marketing technology can help improve operational efficiencies and prevent turnover.
15 mins
Healthcare Recruitment Strategies to Grow Your Provider Pipeline
Due to nationwide staffing shortages, the healthcare industry continues to struggle with provider recruitment. An organization's ability to attract and retain skilled physicians and healthcare workers impacts its growth and the patient experience. The first step in developing a solid talent pipeline is creating a strong outreach program.
13 mins
How to Navigate Budget Cuts and Economic Uncertainty
No matter the economic climate, there is value in understanding potential economic pressures and market challenges, as well as having a plan in place to overcome them. How can healthcare marketers create a business strategy that will maximize their budget and keep them aligned with leadership?
10 mins
Demand Capture vs Demand Generation: When to Make the Switch
In order to meet ambitious growth goals, healthcare groups need to invest in demand generation media strategies. Before healthcare groups can begin demand generation efforts, they must first have a strong demand capture strategy.
15 mins
Healthcare Marketing Analytics: How to Track Growth
When a multi-location healthcare group is trying to grow, having an effective marketing analytics framework is essential. How can organizations with ambitious growth goals set themself up for good reporting?
21 mins
Scaling MSOs Post-Acquisition: How to Build A Repeatable Marketing Strategy
When bringing a new MSO online, private equity groups and their partners need a repeatable marketing strategy that they can easily scale across acquisitions. Proper planning at this stage ensures that they’ll have a digital marketing foundation that can grow with them and allow them to maximize efficiencies.
14 mins
De Novo Marketing Strategy to Maximize Profitability on Day One
As your healthcare group expands, you need de novo offices to be profitable from day one. This means it is imperative to have an effective marketing strategy before your new office opens. But where do you start?
10 mins
Your First 90 Days: What Healthcare Marketing Leaders Need to Know
The first 90 days are pivotal to all new healthcare chief marketing officers (CMOs). How can you ensure that you’re in alignment with your executive team and meeting expectations?
17 mins