Ignite Digital Marketing Podcast

Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization.

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Recent Episodes of the Ignite Digital Marketing Podcast

Hear From The Nation's Top Healthcare Marketing Experts

Pharmacist

The State of Healthcare Marketing in 2021

In the past year, the healthcare industry has experienced tremendous uncertainty and economic instability. Many questions remain on what the future of healthcare looks like and how marketers can connect with healthcare consumers. Our hosts dig into the State of Healthcare Marketing in 2021 survey results and discuss the digital marketing strategies that will help healthcare organizations bounce back in 2021.

20 mins
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Man on laptop

Google Plans Big Moves in 2021. Are You Ready?

Google has big things planned for 2021. Several updates that have been postponed due to the pandemic are finally making their debut. Cardinal’s Director of SEO, John McAlpin, reviews Google’s mobile-first indexing and ranking shift and the upcoming Core Web Vitals update.

10 mins
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Are Your Facebook Ad Campaigns Ready for iOS14?

The battle that has been brewing between Apple and Facebook is coming to a head and marketers need to prepare their digital advertising campaigns. As Apple’s iOS operating system upgrades to version 14, it is introducing privacy policies that will affect how Facebook handles ads.

11 mins
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How To Dominate Google With PPC + SEO

Smart marketers know it’s not SEO versus PPC; you need both. See how these two foundational tactics work together to increase brand awareness and your visibility on search.

13 mins
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Male black patient talking on conference video call to female african doctor. Virtual therapist consulting young man during online appointment on laptop at home. Telemedicine chat, telehealth meeting

The Rise of Digital In Healthcare Marketing

This episode of Ignite takes a look at the biggest changes that have occurred in healthcare marketing in the past year. Our hosts discuss how the pandemic has accelerated virtual care adoption, shifted marketing messaging, and pushed more healthcare organizations online as they try to recoup patient volume.

13 mins
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Business Meeting

Healthcare Marketing Insights From Cardinal’s Experts

Welcome to the new Ignite Digital Marketing Podcast. We’re bringing together Cardinal’s top healthcare marketing experts to share the high-level digital strategies and tactical advice that will help you reach more patients and grow your organization.

13 mins
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How to Balance UX & SEO in Website Design

It’s no secret, there is an ongoing battle between SEO and website user experience (UX), as each discipline considers its own priorities when it comes to web design. After all, you want your site to be full of content and keywords to help search engines find you, but you also want your site to be easy to navigate and to convert visitors to patients. Is there a happy medium? Is there a way to balance these two marketing disciplines? The answer is YES.

30 mins
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Your Top SEO Questions, Answered

Have you found yourself stuck with an SEO problem and have no one to turn to? Well, you’re not alone! We asked healthcare marketers far and wide if they had one question about SEO, what would it be? We then gathered those questions and posed them to Cardinal’s SEO experts in this episode of Ignite!

22 mins
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SEO Best Practices for Merging Websites

How can a private equity firm get the most from a multi-location healthcare acquisition? Find and take advantage of efficiencies, restructure the website to support multiple locations, and do so while following SEO best practices. Here's why and when you should merge websites, how to develop a migration plan, and the best practices a high-growth healthcare organization can implement during their migration process.

12 mins
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How Top-Performing Websites Drive Conversions

Want more conversions from your website? You might have implemented some of the best practices like fast page speed, a clear path for visitors, and a mobile experience. But for top-converting websites, these best practices only scratch the surface.

11 mins
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