Ignite Digital Marketing Podcast

Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization.

Healthcare Marketing Insights At Your Fingertips

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Recent Episodes of the Ignite Digital Marketing Podcast

Hear From The Nation's Top Healthcare Marketing Experts

Strategic Healthcare SEO in 2024: Improving the Digital Patient Experience

Explore the evolving landscape of SEO for healthcare organizations in the digital age on this episode of Ignite! Our hosts, CEO, Alex Membrillo, and VP of Earned and Owned Media, Rob Sauter share actionable strategies for enhancing the digital patient experience and ensuring privacy. Uncover the collaborative power of paid and earned media to boost reach, visibility, and reduce acquisition costs. Stay ahead in 2024 by integrating SEO into your marketing mix for sustainable growth.

18 mins
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Explore the Digital Landscape of Behavioral Health with Joe Crosby of Odyssey Behavioral Healthcare

Join Cardinal’s CEO, Alex Membrillo, and Director of Digital Marketing at Odyssey Behavioral Healthcare, Joe Crosby, for an enlightening episode of Ignite that unveils the innovative strategies driving Odyssey's success across 9 states. Whether through localized SEO initiatives or nationwide residential care campaigns, Odyssey's digital approach is crafted to shepherd individuals through their distinct paths to healing. Join us to uncover how Odyssey is reshaping healthcare marketing, ensuring accessible support for those in need.

22 mins
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Boost ROI & Patient Trust in 2024: How to Build and Implement a HIPAA-Compliant Tech Stack

Join us this week on Ignite to explore how healthcare marketers tackle the challenge of lead attribution and marketing ROI within HIPAA constraints. Our hosts, CEO, Alex Membrillo and Chief Strategy Officer, Rich Briddock discuss how to build a compliant technology stack using tools like call tracking and analytics. They also explore how such a stack enhances lead quality, compliance, patient insights, and revenue growth, ensuring alignment with legal and ethical boundaries. So tune in as our hosts reveal the secrets to building a robust, HIPAA-compliant martech stack that not only protects you from legal woes but also streamlines your operations and maximizes your marketing efforts.

20 mins
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Innovative Marketing in Addiction Treatment: Insights from BrightView’s Kevin Dugan

Unlock the secrets of effective channel mix and content marketing strategies in the latest episode of Ignite! Kevin Dugan, an industry leader in addiction treatment and Director of Content Marketing at Brightview, joins CEO, Alex Membrillo to share decades of experience in B2B and content marketing. Explore Brightview's compassionate, patient-centric approach, breaking stigmas and fostering community connections. This episode offers tactical insights and heartfelt stories that inspire and inform marketing professionals and those passionate about making a difference. Don't miss out on this compelling conversation that's changing the face of addiction treatment marketing.

25 mins
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Exploring Scaling Up and The Future of Healthcare Marketing in 2024

Step into the future of healthcare marketing as CEO, Alex Membrillo, and Chief Growth Officer Lauren Leone, recap Scaling Up: The Healthcare Performance Marketing Summit! As we usher in 2024, discover the groundbreaking insights and trends that are shaping the industry. Cardinal's mid-December summit was more than just an event; it was a convergence of marketing maestros sharing deep dives into their strategies for the upcoming year. Missed out? Fear not! Tune in to hear all the juicy details, from the power of MOPS—marketing and operations unity—to the art of omni-channel mastery and more!

13 mins
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Driving Remarkable Results for Advanced Reconstructive Surgery Alliance

Discover Cardinal’s successful marketing strategy for Advanced Reconstructive Surgery Alliance (ARSA), a unique MSO with individual brand identities. From understanding ARSA's challenges and goals to discussing our meticulous approach to ad structuring, keyword strategy, and landing page optimization, CEO, Alex Membrillo, and Paid Media Supervisor, Ruchi Patel, unveil how our strategies led to remarkable results and the ongoing marketing support we’re providing.

12 mins
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Unraveling PPC Strategy in Multi-Brand Healthcare: A Peak Dental Case Study

Are you ready to revolutionize your multi-brand healthcare marketing strategy? Dive into the latest episode of Ignite, where CEO, Alex Membrillo, sits down with Paid Media Supervisor, Ruchi Patel, to unravel the complexities of managing Peak Dental, a dental service organization (DSO) with 60+ locations. Discover how to navigate the intricacies of PPC and SEO for a house of brands and learn tactics that can be applied to any multi-brand healthcare specialty. From leveraging patient data to fine-tuning your ad spend by zip code, we're sharing insights that can transform your patient acquisition game. Whether you're a marketing pro for a DSO or looking to scale your healthcare business, these strategies are tailored to maximize efficiency and drive high-quality leads. Tune in to Ignite and get ready to elevate your digital marketing strategy to new heights!

15 mins
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Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey

Join us this week on Ignite as CEO Alex Membrillo and Chief Strategy Officer Rich Briddock dive into the complexities of HIPAA-compliant full-funnel advertising strategies. Tune in to discover insights on crafting engaging content tailored to each stage of the marketing funnel, along with strategies to enhance patient acquisition and elevate conversion rates.

18 mins
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Healthcare Marketing Trends for 2024: A Roadmap to Success

We are halfway through Q4 and 2024 is right on the horizon, which means it’s time to solidify your marketing strategy before the new year. In this highly anticipated episode of Ignite, CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone focus on the top healthcare marketing trends for 2024, offering their insights and recommendations for success. The two discuss industry changes like a shift away from mergers and acquisitions and towards de novos, HIPAA compliant marketing and alternative analytic solutions, the importance of a full-funnel approach in advertising, and why healthcare groups should prioritize patient retention and reactivation. So tune in as Lauren and Alex dive into the major themes and trends shaping the healthcare industry.

11 mins
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Unlocking SEO Success: How’s Google’s Evolving SERP is Impacting Healthcare

Explore the transformation of Search Engine Results Pages (SERPs) and its impact on healthcare marketing with SEO expert, Jacquelyn Green, and CEO Alex Membrillo. In this episode of the Ignite, the two discuss Google's response to changing knowledge acquisition trends and increasing competition from platforms like ChatGPT, TikTok, and Reddit. So tune in to learn how the SEO landscape is evolving and the importance of adapting to it.

6 mins
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