Ignite Digital Marketing Podcast
Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization.
Healthcare Marketing Insights At Your Fingertips
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Hear From The Nation's Top Healthcare Marketing Experts
How to Create a Marketing Agency RFP
Why are you sending a request for proposal (RFP) to a marketing agency? Your healthcare organization is probably looking for a quality partner to enhance your strategy and help you get patients the care they need. Here's how to create a solid RFP, what research you should do before looking for a partner, how an agency can detect a genuine RFP, and how to find an amazing marketing agency who fits your needs.
12 mins
Google I/O – Conversational Search
At the Google I/O Developer Conference in May 2021, they released two new conversation technologies: LaMDA (Language Model for Dialogue Applications) and MUM (Multitask Unified Model). They promise to change the way people search and improve search results for long-tail queries that Google hasn’t seen before.
10 mins
Facebook Ads: Take Your Social Strategy to the Next Level
If you want to maximize your healthcare organization’s reach, build brand awareness, and nurture prospects until they’re ready to visit your office, then you need to consider Facebook advertising.
8 mins
Top 3 Marketing Technologies Every Healthcare Organization Needs
For an industry that depends on the ability to reach people and provide care, healthcare still struggles to keep up with the latest digital marketing trends. Marketing technologies can help your healthcare organization elevate the patient experience and drive serious bottom-line results.
11 mins
Back to Basics: Building Your Healthcare SEO Strategy
If healthcare organizations want to rank on the first page of Google, they need a solid SEO foundation. That means having a scalable, organized, and efficient website that supports your content strategy and a strong backlink portfolio that tells Google your website is reputable.
14 mins
The Future of Telehealth: a Hybrid Approach
The COVID-19 pandemic has fundamentally changed the way people receive care, and an unprecedented number of providers and patients have tried telehealth. As we adjust to post-pandemic life, many are questioning telehealth’s staying power. Will consumers continue to use virtual care?
15 mins
Intro to CRO: How Understanding Human Behavior Can Improve Conversion Rates
Conversion rate optimization (CRO) is more than just design or analytics. It's about understanding human behavior centered around motivation. As a healthcare marketer, you want to make it easy for a user to convert into a patient. By creating ads, landing pages, and content that appeals to people’s aspirations, you’ll be able to persuade them to take the actions you want. See how understanding human behavior can help you optimize conversion rates at your healthcare organization and increase patient acquisition.
18 mins
Call Analytics: Listen to Your Patients to Improve Conversions
In the healthcare industry, inbound phone calls have always played a significant role in the patient’s journey. By tracking calls with a dynamic solution such as CallRail, you can not only improve your practice operationally, but you can also use data synced to Google Ads and Google Analytics to optimize your ad campaigns in real-time. Hear how healthcare marketers can use call analytics to get better marketing results, improve their business, and what to look for once they implement it.
14 mins
How Consumer Search Behavior is Evolving
As search algorithms have become more sophisticated and able to provide better results, user behavior has evolved. Instead of searching with fragmented keywords, longer, more conversational queries are now the norm. CEO, Alex Membrillo and SEO Director, John McAlpin, discuss how user behavior and semantic search have evolved over this past year and how the pandemic has fueled more changes.
13 mins
2021 Google Ads Update: Say Goodbye to Broad Match Modifiers
In July, Google Ads will be rolling out a new update for its platform. They are taking away broad match modifiers and replacing them by expanding phrase match. By doing so, advertisers will be able to target a more-specific audience; their ads will match the intent a user is searching for. Listen as our hosts discuss the ins and outs of the Google Ads update and the reasons behind this new shift.
10 mins