Ignite Digital Marketing Podcast

Patient Prism: Revolutionizing Healthcare Through AI and Innovation, with Amol Nirgudkar

Unleashing the Power of Call Analytics in Healthcare with Charlie Winn, Chief Revenue Officer at Liine

Call analytics has become an indispensable tool in the healthcare industry and Liine is at the forefront of this revolution. On this episode of Ignite, our hosts, CEO, Alex Membrillo, SVP of Strategy and Analytics, Rich Briddock and Chief Revenue Officer at Liine, Charlie Winn, discuss the significance of call analytics for healthcare and share insights on how Liine helps providers optimize their operations, enhance the patient experience, and refine their marketing strategies.

Insider Tips for Optimizing Your Healthcare Call Center with Michele Santagata

To provide a positive patient experience, healthcare organizations need to consider every aspect of the patient journey, including the call center. While digital marketing can attract potential patients, having a fully-optimized patient acquisition strategy means nothing if your call centers aren’t handling incoming leads appropriately.

Building Your Analytics Platform in 2023: Essential Tools for Healthcare Marketers

Leveraging the power of analytics to your advantage empowers smarter campaigns and supercharges growth. However, increasing data restrictions, new technology platforms, and the complexity of multi-site healthcare marketing have made it more difficult than ever to gain insight into marketing and business performance.

ChatGPT and Bard: The Impact of AI Technology on Healthcare SEO

The popularity of ChatGPT has been widely recognized, leading Google to create Bard, their own version of the chatbot. Bard hasn't officially launched yet, but the new AI is expected to have a huge impact on the healthcare industry and search engine optimization. It's important to note that while AI technology is a helpful marketing tool, to provide the most valuable content to patients, human strategy should remain at the forefront.

Adapting to Google’s Push Towards Automation: The Importance of Broad Match

Google is actively promoting the use of automation and AI in its advertising solutions. This shift is causing traditional "exact match" to become obsolete and the limitations of other keyword matching options are becoming increasingly apparent. To keep up with this change, advertisers are being pushed to use "broad match" type in their campaigns.

How to Alleviate Staffing Shortages by Leveraging Marketing Technology

The healthcare industry continues to face ongoing labor shortages which is resulting in employee burnout, poor operational efficiency, and low capacity limits. In order to mitigate the impact of staffing shortages, it is important to understand how marketing technology can help improve operational efficiencies and prevent turnover.

The Marriage Between AI and Digital Advertising

Machine learning and algorithms continuously improve to help digital advertisers reach and engage the right audience. The key is finding the perfect balance between artificial intelligence and marketers’ ingenuity. They each have their unique strengths and role in developing effective digital advertising campaigns.

HIPAA Compliant Marketing with First Party Data

First party data is information collected directly from the healthcare consumer. With care and an eye on HIPAA compliance, healthcare marketers can use this data to better understand their consumers’ behavior, demographics, interests, interactions, and more.

The CRO Process

If you’re generating a steady flow of website traffic, but your lead volume is low, your website experience might be to blame. Healthcare consumers have high expectations and will quickly bounce if they don’t find what they need. If you want to improve your conversion rates and generate more leads, you should consider conversion rate optimization (CRO). By aligning your user’s goals with your website experience, you can remove barriers preventing them from taking action.