Digital Marketing
for Independent Living
Generate a steady pipeline of residents and maximize occupancy with cutting-edge SEO, paid search & Facebook advertising strategies
Senior Care Organizations That Trust Us
An Omnichannel Approach to Marketing for Independent Living
People spend weeks or even months evaluating independent living communities, reading reviews, evaluating facilities, and taking tours. It’s not a decision that happens overnight. So, how do you keep them engaged?
As an independent living marketing agency, we specialize in reaching and nurturing that target audience as they research facilities nearby, compare pricing and amenities, and move toward selecting the community that’s right for them.
How We Help Independent Living Communities
SEO
PPC
Social Media
Reputation Management
Web Design
SEO
To grow organic website traffic to your independent living community’s website, you need content that appeals to what this target audience wants. We’ll help you build website content that highlights your accommodations, transportation options, and all the amenities that might attract 55+ retirees. Our team knows how to rank for the high-intent keywords more likely to drive qualified traffic to your website.
Paid Search
Paid search can be an effective channel for capturing high-intent leads that are actively searching for an independent living community. If you’re in a highly competitive market and need to gain visibility on keywords that are more challenging to rank for, Google and Bing Ads can help.
Our team is experienced at building effective PPC strategies for high-growth, multi-location groups. We leverage our deep industry experience and AI-powered campaign strategies to maximize efficiencies while driving highly qualified leads.
Social Media Advertising
Social media isn’t just for young people. In fact, Facebook’s demographic is continually skewing older with the aging boomer population. Both seniors and their adult children alike are spending time on Facebook on a daily basis.
We use a full-funnel Facebook advertising strategy to move prospects to residents. By aligning your advertising campaigns with the buyer’s journey and Facebook’s campaign objectives, we’re able to serve more relevant ads to users. The result? More effective Facebook advertising campaigns—at a lower cost!
Web Design
An optimized, responsive website is a key component of a successful digital marketing strategy. Your website not only needs to look good, but it needs to be built for SEO and conversions.
Cardinal is experienced in designing custom websites that highlight your senior living communities perks while also driving a consistent pipeline of new residents.
Reputation Management
In the market for independent living communities, competition is fierce. Digital reputation is everything, especially as more and more people go online to look for, evaluate, and contact different communities. Our team will help you to keep your ratings and reviews in good standing across all of the digital channels that matter most.
Learn More About Our Work With Senior Living Communities
“Cardinal’s competitors constantly try to get us to switch to them.
We are not interested in switching.”
Get Serious Results With Our Specialized Reporting Platform
After so much time working in other systems for our independent living clients, we decided to build our own proprietary marketing technology. Patient Stream uses powerful AI to analyze and optimize your marketing spend, including powerful reporting.
Significantly Improve Lead Volume Without Increasing Spend
Identify low-return campaigns while using AI to automatically optimize toward the campaigns that are bringing in high-value patients at an efficient cost per acquisition.
Share Impactful Reporting to Your Executives
Give your CMO readable, shareable reports that highlight the performance metrics they care about. With Patient Stream, you can report on cost per patient, a fleeting yet powerful metric that few other healthcare marketing platforms can reliably deliver.
Healthcare Marketing Blog Articles
I was recently asked by a marketer at a senior care provider (and prospective client) if they need PPC advertising. My answer was an emphatic yes. In some form or another, PPC can be a critical part of your broader digital marketing strategy and help you capture demand and build your lead pipeline.
I was recently asked by a marketer at a senior care provider (and prospective client) if they need PPC advertising. My answer was an emphatic yes. In some form or another, PPC can be a critical part of your broader digital marketing strategy and help you capture demand and build your lead pipeline.
Let’s put things into context. The senior care vertical is poised to explode in the coming years. More than eight million seniors receive care from some kind of senior care service (nursing home, residential, etc.) annually. Research from the Urban Institute indicates that the number of Americans aged 65 years and older will double over the next two decades.
