Digital Marketing
For Assisted Living Facilities
1 Million
Americans live in a senior living community, and that number is expected to double by the year 2030.
$275 Million
is the annual spending on long-term care in the United States.
Over 266 Thousand
Google searches occur for Senior Living each year in the U.S.
Find And Engage New Patients For Your
Assisted Living Center
With more than one million people in the U.S. residing in some type of senior living facility, there are large numbers of prospective clients and their families searching for options every day. Cardinal’s medical marketing solutions can help these people find your assisted living facility. They will develop strategies that enable you to successfully highlight your facility’s features, quality of service, and reputation so that clients can find the right fit for their situation.
Digital Marketing And SEO For Assisted Living
Assisted living communities offer a better quality of life for aging adults needing extra help with daily activities including dressing, bathing, eating, and managing their medications. Families want to make sure that their loved ones are safe and well cared for. Cardinal can help expand your facility’s web presence and drive new clientele to your residential center.
We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.
Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.
Igniting Your Growth With Cardinal
Leverage Cardinal’s medical marketing solutions to grow your
Assisted living Center’s patient base.
SEO
888,000 Google searches occur for Assisted Living each year in the U.S. In addition, more than 325,000 Google searches occur yearly for Elderly Living.
Many prospective residents and their families will search online for suitable assisted living communities. They will gather information about your facility before ever making an onsite visit. Cardinal can help them find your website through targeted search engine optimization that focuses on increasing your site’s search rankings for specific keywords and markets. Conversion optimization will direct clients to your website and then help close those leads.
Paid Search
Google Ad Words and other paid search programs place your ads at the top of the page, where prospective clients and their families can easily find them. Custom landing pages can be designed, if needed. With 74,000 monthly Google searches for Assisted Living, including Pay Per Click in your digital strategy is a great way to attract residents to your facility.
Pay per click ads, which start as low as a few dollars per click, are a cost-effective way to highlight your assisted living facility. Your costs can be kept manageable by using geo-modifiers to target a specific audience.
Social Advertising
Another way to target your audience is through paid social advertising on platforms such as Facebook. While your prospective assisted living residents may not be active on social media, family members helping with the online search may well be active users. Cardinal’s award winning social media management can structure your ads to target users based on age, geographic location, interests, and much more.
Web Design
Many prospective residents and their families will search online for suitable assisted living communities. They will gather information about your facility before ever making an onsite visit. Cardinal can help them find your website through targeted search engine optimization that focuses on increasing your site’s search rankings for specific keywords and markets. Conversion optimization will direct clients to your website and then help close those leads.
Reputation Management
Clients and their loved ones need to feel that your assisted living facility is a safe and secure place to live. Online reviews are important, and negative reviews can send potential clients looking elsewhere. Cardinal can help you protect and maintain the reputation you’ve worked hard to build.
Healthcare Clients who Trust Us
increase in
conversions
decrease in cost per conversion
digital leads in 9 months
cost
per lead
increase in organic traffic
increase in brand convertions
decrease in branded cost per acquisition
increased
lead volume
place in
Google SERP
increase in
leads per month
more surgeries
each month
increase in
web traffic
additional qualified leads
increase in
conversion rate
new leads
Increase In Organic (SEO) Website Visits
increase in overall
conversions
Impressions generated by Prominent Hospital
average cost per lead for Orthopedic service line
Cardinal Specializes In Assisted Living Marketing
Cardinal’s assisted living marketing experts can develop the right digital marketing strategy to expand your assisted living clientele. Their focus on website optimization, brand awareness, reputation management, and targeted advertising is a winning combination for your business.
Contact our healthcare marketing experts today to learn more.
“Cardinal’s competitors constantly try to get us to switch to them.
We are not interested in switching.”
Cardinal’s Proprietary Marketing Technology Patient Stream’s Benefits:
Double Your Patient Volume for the Same Spend
Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.
Executive Level Reporting
Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.
