Performance Marketing for Assisted Living Facilities

No. If your existing website is on WordPress and works well, we can work on it. If your assisted living website isn’t on WordPress, we’ll be more than happy to facilitate the migration from any platform. WordPress is the ideal content management system (CMS) for digital marketing because it’s easy to use, completely customizable, and SEO-friendly.

What if your assisted living website has plenty of room for improvements or an overhaul? Fortunately, Cardinal has an incredible web design team that will not only create a visually striking website but has solid SEO foundations as well. This means a website with fast-loading pages, high-quality content, well-formatted URLs, and a search engine-friendly structure. Furthermore, we can ensure your site works flawlessly for both mobile and desktop.

Whether you require a minor site update or a complete overhaul, our web design team can work with you, even if you have a current in-house team.

The only correct answer is: it depends!

Digital marketing is not a one-time thing and not just an overnight process. It involves long-term planning of strategies and execution, which means your organization must be ready to invest time and resources. Any digital marketing agency that promises quick fixes and faster results is more likely to use black hat techniques that will get your website penalized by search engines.

With that said, Cardinal always sets performance-based goals for all clients in three months. Therefore, even if there is no significant development in your campaign, you’ll know exactly what we’re doing, why we’re doing it, and the expected results. As the client, you’ll always have access to roadmaps, reports, and KPIs, so you always stay on top of your marketing campaign.

The actual time frames will depend on the services you need. For instance, PPC management will likely yield results within 90 days. Meanwhile, a comprehensive SEO plan will take six months to a year before you start to see meaningful results.

Sure, we can.

Cardinal is a full-service digital marketing agency composed of numerous expert teams that can handle all facets of your marketing campaign. We’re the top assisted senior living marketing agency for senior care and have helped many of the biggest names in the assisted living arena. We have the tools, expertise, and experience to help grow your assisted living facility beyond your growth targets. However, we don’t do email marketing, organic social media posts, and traditional advertising (e.g., TV, print, radio, etc.).

Think of Cardinal as your one-stop shop for digital marketing services. From SEO to paid search management to conversion rate optimization, our performance-driven campaigns will increase your facility’s patient base and help more senior individuals and their families. Even if you already have an in-house marketing team, we can make it work by being your partner consultant.

Nothing weighs down your marketing budget more than inefficient PPC campaigns. Cardinal will restructure your PPC account at a high level, building a foundation that takes advantage of the Google Smart Bidding features. 

Since most assisted senior living facilities serve their local communities, we will employ a PPC geographic strategy that targets the local regions while taking on national brands that also bid in the space. This way, we can drive more high-quality leads to your website and reclaim prospective admits that are being lost to national competitors.

Not only will Cardinal help your PPC campaign drive more relevant leads, but it will cut down the cost per acquisition (CPA).  Learn more about our Google advertising budget optimization best practices.

Absolutely. We want to focus on the service lines that matter most to your business. If you want to highlight your facility’s specific services, such as memory care or skilled nursing, we can focus on them first so you can get more patients seeking such services.

The best way to accomplish this is to optimize your paid search campaign by optimizing account structure, refining keyword strategies, and tailoring ad copy/creatives to those services. Then, we will develop conversion-focused landing pages for your skilled nursing and memory care services.