Digital Marketing For Senior & Assisted Living Facilities
Increase resident volume with cutting edge SEO, paid search & Facebook advertising campaigns.
Senior & Assisted Living Clients Who Trust Us
Assisted Living Client Case Studies
1 Million
Americans live in a senior living community, and that number is expected to double by the year 2030.
$275 Million
is the annual spending on long-term care in the United States.
Over 266 Thousand
Google searches occur for Senior Living each year in the U.S.
Find And Engage New Residents For Your
Assisted Living Center
With more than one million people in the U.S. residing in some type of senior living facility, there are large numbers of prospective clients and their families searching for options every day. Cardinal’s medical marketing solutions can help these people find your assisted living facility. They will develop strategies that enable you to successfully highlight your facility’s features, quality of service, and reputation so that clients can find the right fit for their situation.
Digital Marketing And SEO For Assisted Living
Assisted living communities offer a better quality of life for aging adults needing extra help with daily activities including dressing, bathing, eating, and managing their medications. Families want to make sure that their loved ones are safe and well cared for. Cardinal can help expand your facility’s web presence and drive new clientele to your residential center.
Igniting Your Growth With Cardinal
Leverage Cardinal’s medical marketing solutions to grow your
assisted living center’s resident base.
SEO
888,000 Google searches occur for Assisted Living each year in the U.S. In addition, more than 325,000 Google searches occur yearly for Elderly Living.
Many prospective residents and their families will search online for suitable assisted living communities. They will gather information about your facility before ever making an onsite visit. Cardinal can help them find your website through targeted search engine optimization that focuses on increasing your site’s search rankings for specific keywords and markets. Conversion optimization will direct clients to your website and then help close those leads.
Paid Search
Google Ads and other paid search programs place your ads at the top of the page, where prospective clients and their families can easily find them when they need an assisted living home. Custom landing pages can be designed, if needed. With 74,000 monthly Google searches for assisted living, including PPC ads in your digital strategy is a great way to drive leads.
Pay-per-click ads, which start as low as a few dollars per click, are a cost-effective way to highlight your assisted living facility. Your costs can be kept manageable by using geo-modifiers to target a specific audience.
Social Advertising
Another way to target your audience is through paid social advertising on platforms such as Facebook. While your prospective assisted living residents may not be active on social media, family members helping with the online search may well be active users. Cardinal’s award winning social media management can structure your ads to target users based on age, geographic location, interests, and much more.
Web Design
Many prospective residents and their families will search online for suitable assisted living communities. They will gather information about your facility before ever making an onsite visit. Cardinal can help them find your website through targeted search engine optimization that focuses on increasing your site’s search rankings for specific keywords and markets. Conversion optimization will direct clients to your website and then help close those leads.
Reputation Management
Clients and their loved ones need to feel that your assisted living facility is a safe and secure place to live. Online reviews are important, and negative reviews can send potential clients looking elsewhere. Cardinal can help you protect and maintain the reputation you’ve worked hard to build.
Cardinal Specializes In Assisted Living Marketing
Cardinal’s assisted living marketing experts can develop the right digital marketing strategy to expand your assisted living clientele. Their focus on website optimization, brand awareness, reputation management, and targeted advertising is a winning combination for your business.
Contact our healthcare marketing experts today to learn more.
“Cardinal’s competitors constantly try to get us to switch to them.
We are not interested in switching.”
The State of Healthcare Marketing In 2021 Survey Report
To gain a better understanding of the current state of healthcare marketing, we surveyed more than 100 healthcare marketers and executives to learn how they’re navigating the post-pandemic world.
Download the full report to learn their top marketing priorities, challenges, and investments and what you need to do to stay competitive and grow your healthcare organization.
Cardinal’s Proprietary Marketing Technology Patient Stream’s Benefits:
Double Your Patient Volume for the Same Spend
Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.
Executive Level Reporting
Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.
Healthcare Marketing Blog Articles
Too often, healthcare organizations waste time and money on the wrong digital marketing strategies. They focus on the wrong channels, use outdated best practices, neglect to test, or chase the latest hyped-up marketing strategy. Here are the top three mistakes healthcare marketers commonly make—over-segmenting their Google Ads account, investing too much in organic social, and halting their SEO investment—and how to avoid making them again.
The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on one patient source. Our hosts discuss how defining your USP, diversifying your marketing strategy, and exploring other digital marketing channels can replace your referral pipeline so your healthcare organization will never be left in that situation again.
Get lean and get mean might sound like advice you’d get from a fitness coach, but it’s pretty good advice for healthcare marketers, too, who have an imperative to reduce patient acquisition costs while still growing patient volume.
