Grow Your Business with the
#1 Charlotte SEO Company

SEO Company Top Awards

Clients We Have Ignited Growth In

CareSpot Digital Marketing Client
Papa John's Digital Marketing Client
DentalWorks Digital Marketing Client
Club Car Digital Marketing Client
Swedish Covenant Digital Marketing Client
Athlete's Foot Digital Marketing Client
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YOUR BUSINESS NEEDS CUSTOMERS, NOT EMPTY PROMISES.

Call on a neighbor with a decade of experience driving SMB growth in Charlotte.
We deliver SEO visibility that gets you to the top of Google search results.

SEO ≠ Mystery

Search engine optimization doesn’t have to be a mystery.

You should be able to pinpoint every detail of your SEO campaigns at any moment. Cardinal has proprietary software that helps you understand exactly what tactics we employ, and the results we’re driving. Most importantly, we measure success in new customers, not mere traffic or ranking.

Search Engine Optimization Strategies
Design to Bring Customers

Designed to bring customers

Cardinal SEO campaigns here in Charlotte are engineered to not just drive organic traffic, but to accomplish a simple mission: deliver new customers

to your door. We tie search engine marketing campaigns directly into your CRM system, so that you know exactly which leads turn into sales. It’s all made possible by a custom software platform we developed, called LadyBug. LadyBug helps us generate 2X the sales of other SEO companies, and prove it.

Our Clients Love Us

"Cardinal’s ability to pull insights out of our data is far superior to other agencies."

— Nick Shirley, Marketing Planning Manager

On-site SEO Assessment

The foundation of every new campaign – 60 days of critical assessment. Cardinal shows up at your Charlotte location to evaluate website health, everything from site speed to URL architecture. We investigate your competitors to see exactly where and how they have the advantage. Then we devise a game plan to get you where you deserve to be, at the top of Google search results.

On SEO Assessment
Link Building

Link Building

First, we get the foundation of your website squared away. Once that’s solid, we move into the link-building phase: Cardinal generates topnotch content to elevate your brand. We place that content in the right hands and link it back to you. You get the credit and move up the search engine rankings.

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Case Studies

Athletes Foot Digital Marketing Case Study
Carespot Digital Marketing Case Study
Club Car Digital Marketing Case Study

Climb Google’s Local Results to Drive Local Customers

Many Cardinal clients run multi-location businesses, right here in Charlotte. They thrive on a steady influx of local customers. Local SEO marketing demands a special approach – expertise in Directory and Reputation Management.

It requires sophisticated techniques, and equally sophisticated software to drive the right local traffic to all your locations. Cardinal has ten years of experience delivering local SEO wins, using top-shelf software. We make it easy for nearby customers to find you.

What You Get When You
Partner With Cardinal

Cardinal enjoys the expertise of individuals who make digital marketing their business. The Cardinal team thrives on creating winning strategies for Charlotte businesses that drive customers to you. When you choose Cardinal, you choose

A Partner

We don’t just want to run your marketing campaigns, we want to hear your ideas and partner together with you to grow your business faster.

Undivided Focus

We take the time to understand you. We’ll come to your office, sit down with you, and work to develop a winning campaign just for you. Our sole focus will be on you.

Dedicated SEO/Paid Search/Social Media/Design Specialist

We’re never too busy to answer your questions. The specialist that’s right for your business will work side-by-side with you, giving you personal updates and helping you through any difficulties along the way.

Up-to-date Reporting

You will receive reports at the interval you choose, and you will have 24/7 access to our topnotch team.

Cardinal Flock

Meet the Flock

Say Hi To All Of Our Cardinals!

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The Difference an Charlotte SEO Company Makes

Top Notch Icon

Top Notch Google Visibility
You deserve to have every single prospect find you immediately on Google. So let’s make sure all roads lead straight to your business.

More Customers Icon

Land More Customers
Higher rankings and increased traffic are wonderful, but they’re not what matters. We count success in customers. Nothing else.

Increase ROI Icon

Increase Your ROI
It’s not cheap to invest in your SEO. Nothing worthwhile is cheap. Give it six months, and it’s a safe bet you’ll want to join 91% of Cardinal clients who stay past the 3-year mark.

Your Thought Partner Icon

Your Thought Partner
Cardinal is more than a local business partner. We aim to be a thought partner. We want you calling and dropping by the office with your newest idea. Let’s innovate for faster growth.

Reporting Software Icon

Reporting Software at Your Fingertips
Of course you’ll get monthly reports straight from our office on Peachtree Street, but you’ll also have non-stop access to our topnotch team, with 7+ years of experience.

Home Team Advantage Icon

Home Team Advantage
If you’re looking for local customers, it makes sense to get local help. Cardinal is an Charlotte-based SEO company run by lifelong Charlotte residents. We know this town.

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We are serious about closed loop attribution!

Cardinal’s Proprietary Marketing Technology Lead Stream’s Benefits:

Double Your Customers Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value customers.

Modernize Marketing

Modernize Your Marketing

Unsure of which campaigns your best customers are coming from? Step into the future of marketing with closed loop attribution brought to you by Leadstream. With our software you will know which campaigns drive high value customers.

Leadstream Benefits
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Charlotte, North Carolina, is one of the financial centers of the United States, having the third most banking assets. It’s the home to Bank of America’s headquarters and Wells Fargo’s East Coast headquarters. Many of North Carolina’s sports teams also call Charlotte home: the Carolina Panthers, the Charlotte Hornets, and NASCAR.

Cardinal Digital Marketing would like tohelp your company succeed financially. Your investment in SEO will get a definite return as we labor to move your business up in search engine results. Our focus will be getting you the dividends you desire at the right cost. We’ll be on your team.

As the “millennial hub” of the United States, Charlotte offers plenty of room for growth. Visitors flock here for the NASCAR races and to visit the NASCAR Hall of Fame. Some come to train at the U.S. National Whitewater Center. Regardless of whether the individuals are visitors or residents, Cardinal makes it our business to grow your business.

If you’re ready to get to work with an SEO company that knows Charlotte and gets to know you too, shoot us an email. Let’s grow.

Charlotte SEO Agency

Charlotte SEO Company

Everyone wants to be on the first page of Google but has no idea where to start. Before you can hope for your brand, business, or website to be on the first page, you have to earn that right. The best way to accomplish this goal is through good ol’ SEO.

Is SEO still relevant in this day and age? Very much so.

Over the years, SEO has changed and gone are the days when you can simply game the system. Directory submission? Only when the directory has legitimate intrinsic use or value.

Keyword stuffing? Definitely not because it will kill your SEO. Link buying? Sure, if you wish to be severely penalized and drop your rankings. Fortunately, there are many ways that you can make SEO work for you.

Cardinal can help you with that.

If you’re a business owner in Charlotte who needs SEO assistance, Cardinal Digital Marketing might just be your next advertising partner. Get in touch with us for SEO services that drive business growth.

93% of Online Experiences Start With a Search Engine

This is just one of the many stats that highlight the importance of search engine optimization or SEO. These days, SEO isn’t just about ranking for your chosen terms but also about being found when it matters the most. Having said that, here are some of the most important SEO statistics that will let you know if SEO is still a viable marketing strategy.

Google processes over 75,000 search queries per second
That’s about 6.3 billion searches per day, and that’s just Google. In 2019, the search engine behemoth received nearly 2.3 trillion searches. This is one of the most crucial pieces of information that highlights the importance of SEO. Clearly, search engines are still a staple for many users’ online experiences. This also emphasizes the importance of playing by Google’s rules if you wish to get anywhere with your SEO campaign.

Google has a search engine market share of 92.06%
Google just dominates when it comes to online search, other search engines like Bing and Yahoo don’t even come close. Again, this is the main reason why SEO is pretty much synonymous with optimizing for Google. Sure, you can optimize for other search platforms as well but the majority of your campaign should focus on Google because this is where your potential customers are.

75% of users don’t scroll past the first page of the search results
You’re probably thinking that ranking on the second page of Google should be good enough. Wrong! There’s a vast difference between the first and second pages of the search results. As you can see, three-quarters of users just don’t bother browsing the second page of the results, presumably because they’ve already found what they need on the first page. Ranking on the first page and within the top 5 should be the ultimate SEO goal of your business.

67% of all clicks go to the top 5 organic results
The higher your rank, the more organic traffic you’ll receive. The top 5 websites from the organic results receive more than half of all the clicks. For the most part, you’ll find exactly what you’re looking for through the top five results. Because of this, you can expect that the journey of making it to the top five isn’t going to be easy. The SEO marketing field is more competitive than ever, so you’ll need every help that you can get for your Charlotte-based building.

70-80% of users have “ad blindness”
If you think you can just buy your way to the top, you’re sorely mistaken. Although we believe in the effectiveness of paid search, it just doesn’t hold a candle to SEO. 70-80% of users ignore “Sponsored” websites which means that they’re from pay-per-click (PPC) results. Not to mention, many users have ad-blocking plugins installed on their web browsers.

70% of marketers believe that SEO is more effective than PPC in driving sales
Here’s yet another statistic indicating that you can’t afford to forego SEO and only use PPC to generate leads and sales. The main problem with PPC is that once you stop paying for it, the benefits go away. Granted that SEO requires more time and work, its benefits are long-lasting as well. However, the combination of SEO and PPC amounts to a very strong digital marketing strategy.

SEO can drive a 14.6% conversion rate on average
When it comes to lead generation, SEO is one of the best strategies that you can use. SEO is focused on attracting potential customers who are already searching for information about products or services that you provide. If you think that this conversion rate is quite low, you should know that, in comparison, traditional advertising channels like TV, radio, and print have an average 1.7% conversion rate.

47% of customers expect a web page to load within 2 seconds
Search engines like Google aim to provide the best possible experience to their users. For this reason, your website must be optimized for speed as well. As your load time increases from 1 to 3 seconds, your bounce rate increases to 32%. Bounce rate refers to the metric that measures the percentage of visitors who land on your web page but does absolutely nothing. A complete SEO solution also deals with the technical aspects of your site including page load speed.

In 2020, there will be 221 million mobile phone search users in the United States
A growing number of Americans are using their phones to connect to the digital world. As mobile devices and internet connection become more accessible, 1 in 5 Americans connects to the internet through their smartphones/mobile devices. This emphasizes the importance of optimizing your website for mobile users which is an important element of SEO.

60% of Google search queries are coming from mobile devices
It’s yet another reason why Charlotte business owners should optimize their website for mobile devices. When searching for a local business, people prefer to use their smartphones to look up a particular establishment. On top of that, Google has updated its algorithm to consider mobile-usability as one of its ranking factors. Bottom line: if your site isn’t optimized for mobile, your ranking will likely drop.

97% of consumers use the internet for learning local businesses
Almost all customers go online whenever they want more information about a certain local business. This gives them ample information to decide whether or not a business is worth their patronage. This is the main reason why you should make sure that your business has a strong local online presence. Also, see to it that all information you’ve submitted to places like Google is accurate and useful for your potential customers.

Content marketing can increase traffic by as much as 2,000%
Many digital marketers will agree that content marketing is the most critical factor for improving SEO. A strong content marketing plan will help improve brand awareness and generate interest in the product or service your offer. When it comes to SEO, content is always king and that hasn’t changed much over the years. Provide helpful and relevant content on your website and high-quality leads will come next.

Ways a Charlotte SEO Company Can Help

Are you tired of barely ranking for your preferred keywords? Are you ready to take your SEO to new heights? If so, partnering with a Charlotte SEO agency might just be your best bet. Here are the top reasons why:

Gives You Valuable Tim

Time is precious, time is money. If you’re like most business owners, you probably have your hands full with accomplishing day-to-day tasks. Can you honestly say that you have the time to come up with a solid SEO strategy on your own? Can you keep up with the constantly-changing nature of SEO’s best practices?

One of the best reasons to partner with an SEO agency is that you don’t have to do it yourself. Your SEO campaign will be taken care of by your trusty agency and not yourself too thin between business operations and digital marketing. With an SEO partner, you open up time and resources that are best used on important things like improving customer service, eliminating inefficiencies, and so on.

Leverage the Agency’s Expertise for Success

Have you delved deep into the ins and outs of link building techniques? Have you created a content strategy before? Do you have experience with keyword research? One of the keys to SEO success is the intimate knowledge of the best practices and search engine guidelines.

A Charlotte SEO agency has many teams of SEO specialists that will help rank your website from the ground up. You can leverage the agency’s knowledge and years of experience to create a strong SEO campaign that will give you the best return. They know which strategies are working, which ones are outdated, and how to avoid the common SEO pitfalls. There’s no guesswork or experimentation when it comes to SEO so you need a team that will make all the right decisions.

Keep Up With the Changing Complexities

The very nature of SEO is the need to keep up with algorithm changes and updates. Google pushes out algorithm updates almost every day which means that you constantly have to be on your toes. Remember, if you don’t play by Google’s rules, your rankings will drop or worse, you get severe penalties. Keeping up with algorithm changes and updates is very difficult – that in itself is literally a full-time job.

If you partner with an SEO agency, you don’t have to worry about keeping tabs on Google’s rules. The agency will assign a specialist on your account who’s responsible for keeping himself updated about SEO updates, news, and trends. Being updated with SEO is essential for any website to stay competitive.

Get More Eyes on Your Project

Many business owners and marketers fall for the trap of doing things over and over again, and expecting different results – insanity indeed. They’re so set on their ways that they can’t notice that they’re not getting the results that they want from their SEO campaign. Partnering with a Charlotte SEO agency brings a fresh set of eyes on your project.

A fresh pair of eyes can offer new perspectives and solutions to tackle a solution. The combination of the agency’s expertise and no emotional connection to the campaign, can make it easier for them to detect cracks in your SEO campaign. You might be unwilling to implement changes but the agency can, along with other opportunities the internal resource may have overlooked.

Provide Cost-Effective Marketing Solutions

The common misconception about SEO services is that they are expensive. To get the most out of SEO, it needs to be done right. For your campaign to be worth the marketing bucks, SEO needs to be performed continuously and consistently. Search optimization is not a one and done deal, it needs constant attention to prevent your rankings from dropping.

Using the best SEO practices, your agency will optimize every page of your website, and each will be a potential source of conversion. Your web pages will be optimized to target customers in varying buying cycles. Regardless of your marketing budget, a good agency will be able to accommodate your needs and make the most out of your money.

4 Questions to Ask Your Charlotte SEO Agency

Can You Guarantee Specific Results?

Any agency that tells you that they can guarantee you the top search rankings is either lying or doing something shady. In reality, nobody can guarantee specific results when it comes to SEO. Although many agencies are confident in their previous work and the job at hand, they won’t make lavish promises like doubling your traffic in 3 months or putting your website in #1 for your keywords.

A competent SEO agency should be able to forecast general scenarios while taking your budget into account, your marketing needs, and your competition.

Specific Results
Results Visibility

How Long Will I See the Results?

If an agency tells you could see results within a few days or “almost instantly”, you should keep looking. Even if they manage to provide results relatively quickly, it’s likely that their SEO strategies and techniques aren’t sustainable or downright unethical.

The simple truth is that SEO takes a lot of time. It may take three to six months before you can observe the results of your efforts – that’s just the nature of the beast that’s SEO.

Have You Worked With a Business Like Mine Before?

You want to work with a Charlotte SEO company that has experience in working with a business similar to yours. If they have achieved demonstrable results in the same niche, there’s a good chance that they can produce the same results with your business.

If they do have the experience working in the same niche, you should ask them to explain the strategies they have used. This answers the question if your business is a good fit for the agency.

Agency Portfolio
Measuring Success

How Will You Measure My Success?

Reporting is one of the most important factors to consider when choosing an SEO agency. If the agency doesn’t keep you informed about the work that they’re doing and its impact, you’ll have a hard time figuring out if you’re getting your money’s worth.

Transparency is essential when working with an SEO agency. Think of weekly campaign reports, biweekly task reporting, shared project management system, time tracking, and more. An in-depth reporting solution should help you stay on top of your digital marketing campaign.

How Our Charlotte SEO Company Can Help

SEO Consultancy

Cardinal will help you determine your SEO goals and develop a realistic strategy based on your budget and marketing needs. We’ll provide everything you need to gain a better understanding of your current situation and where you need to go.

Keyword and Market Research

Cardinal’s brand of SEO is always a data-driven approach. We will conduct an in-depth keyword and market research to determine which keywords to use for your optimization campaign.

Technical SEO Audit

We’ll check under the hood of your website to ensure that it ranks better and net more conversions. For your site, we’ll identify crawl errors, check sitemap status, optimize load times, ensure that it’s mobile-friendly, and more.

Content Marketing

We understand the importance of a strong content marketing strategy. Fortunately, we have a team of writers that can help you with content development. From publishing blogs to writing ad copies, we’ve got you covered.

Reporting and Analysis

Transparency is one of the core values of Cardinal. We’ll send out monthly reports on visibility, analytics, conversions, and sales. This helps you see the clear picture of your progress and success.

Customized Plan

Each business has its own unique marketing needs. This is why we won’t waste your time with cookie-cutter SEO plans that aren’t sustainable. Instead, we audit your website and create a plan that best fits your needs.

FAQs

What is SEO and what benefits does it offer my business in Charlotte?

Search Engine Optimization, or SEO, is a powerful online marketing strategy the aim of which is to increase your business’ visibility and ranking on the search results pages for businesses in Charlotte .

One of the benefits that SEO delivers is increasing your business’brand awareness among your target customers. It does this by putting you on the top of the search results for searches made by customers about your particular product or service after it has been optimized for the right set of key words that best describe your business.

Most Charlotte businesses run social media ads. can i just use them instead?

Indeed, many customers these days have been influenced to buy after a considerable amount of exposure to social media ads on Facebook, Instagram, or Pinterest. That’s why in Charlotte, there is a growing number of businesses in all sizes that swear by social media as they cast their nets wider to win more internet-savvy customers. However, it can be noted that a significant number of customers are still actively searching for products or services using the search engines. That’s why your business could gain a lot if you cater to customers that actively search for your particular product or service to help them find what they need right when they need them.

The truth is, SEO is still highly relevant these days. In fact, it is relevant more than ever in this day and age of social media. And there’s no sign that SEO is going away any time soon. It has recently evolved to become an even more indispensable and formidable marketing tool. This evolution has been fueled by the changing way customers are finding products or services online. And to meet these changing customer behaviors, Google and other search engines adapted by developing even better algorithms that deliver more accurate search results faster. These days, text-based searches are complemented with location, image, and video results.

Indeed, SEO is still huge. In fact, just at the start of 2018 there were about 3.5 billion searches made on Google alone. That amounts to a staggering 1.2 trillion searches per year, with searches pertaining to local businesses accounting for a considerable percentage of these searches.

Is SEO expensive?

As with any marketing endeavor, SEO cost is relative to several factors. These factors include competitiveness of keywords, the amount of time needed to conduct a comprehensive research about your business’ industry, and the amount of work needed to fully optimize your website. Please note, however, that the financial gains far outweigh the cost of running an SEO campaign with a good Charlotte SEO company.

Will SEO work for my business in Charlotte?

It doesn’t matter what type of industry you’re business is in, as long as people are searching for your product or service, SEO can help you in a significant way. Whether you’re running a food truck business, a home improvement company, or a car wash in Charlotte, you can put your business on the map and dominate the competition. If done right, your business could reach a wider audience, your engagement with the right customers could sky rocket, and your revenue could considerably improve.

How exactly does SEO help us win more customers in Charlotte?

If your customers are looking for your product or service using the search engines, you should be right in front of them. You should be on top of the search results pages, otherwise your chances of being visited by potential customers becomes slim. Here’s where a Charlotte SEO company can help you.

First, we’ll thoroughly audit your website using specialized tools to determine which set of key words should be used throughout your web pages. We will then choose those with the highest demand, but with fewer competition, and those that are potentially profitable. These key words and their variations will be used not just on your web pages, but also on relevant sites from which your website will be linked. By optimizing your website with the right set of key words and linking it to popular websites within your industry in Charlotte, your business will become even more valuable to the search engines. This will also increase your likelihood of getting top rank in the search results pages.

How do we know if the Charlotte SEO company we're working with is worth our investment?

It must be noted that SEO takes time to take effect. But overtime, you can determine the success of our SEO strategies with your business as you see improved ranking, increased site visits, improved customer engagement, and increased revenue.

How will we know if we’ve successfully reached and engaged our Charlotte customers?

There’s a range of tools for determining the efficacy of any SEO strategy. These tools show crucial Key Performance Indicators, or KPIs, to gauge the success of you SEO campaign in Charlotte. These KPIs measure the number of Visitors, Pageviews, Average Bounce Rate, Conversion, and Revenue generated by our SEO campaign.

One of the tools that have been widely used to measure KPI is Google Analytics. This powerful tool shows you where your site visitors came from, which pages within your website they have visited, and if how long they have stayed within your website. Furthermore, Google Analytics also shows you how many and who among your visitors successfully converted into paying customers. From these KPIs, we can then tailor even more streamlined SEO campaigns to win over even more customers in your city.

Will there be an annual contract?

We are committed to your success. That’s why we would like you to sign on to a three-month contract with us to see the efficacy of our SEO strategies. Indeed, SEO takes time, in some cases a couple of months before the first few waves of profitable visits start rolling in. If everything is satisfactory to you, we can then draw up a longer term contract that is right for your needs and budget.

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