The Premier Marketing Agency for Private Equity Groups

Count on us to rapidly build scalable, high-growth marketing strategies for multi-location businesses.

Private Equity Firms That Trust Us

Armory Capital Management Private Equity
Summit Partners Private Equity
Tenex Capital Management Private Equity
goldman & company cpa
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Leave Marketing to Us So You Can Focus on Core Business

Consider us your trusted marketing partner. We offer a consistent, repeatable marketing framework you can depend on to deliver rapid growth for each new acquisition. And we’ll provide the hard performance metrics your partners expect.

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Growth-Oriented
Marketing

Grow your acquisitions from two locations to 200 with a scalable approach to digital marketing focused on increasing lead volume, growing brand awareness, and maximizing margins.

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Scalable Frameworks Designed
for Growth

There’s no need to reinvent the wheel with each acquisition. Instead, we’ll help you roll out repeatable, turnkey marketing strategies and build a scalable framework perfect for high-growth businesses.

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Fast, Dependable
& Consistent

Once we’ve agreed to work together, our team moves fast to launch your project and create value on timelines unheard of in the private equity space.

Companies We’ve Helped Investors Grow

LifeStance
VitalSkin
SmileDesign
top dental provider marketingstrategy
Abode Healthcare
Centers Healthcare
Smile Doctors
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How We Help Private Equity Firms

Work With an Agency Partner That Knows Private Equity

How much more business could you get done if you weren’t constantly vetting new vendors? Assessing the competitive digital landscape and conducting digital due diligence? Reviewing vendors and RFPs? Preparing and negotiating SLAs, contracts, and so on?

When you find a partner that you can trust, you can say goodbye to those time-consuming tasks. Instead, you come to the table with a strong, differentiated digital marketing team that can hit the ground running. That means you can spend more time securing your next big deal.

Cardinal helps you make marketing successful across your portfolio by:

digital due diligence assessment

Conducting comprehensive digital due diligence assessments

Advanced digital marketing strategies

Advising digital marketing strategies for complex business structures and markets

Augmenting digital marketing experience

Augmenting digital marketing experience or headcount

See How We Helped These Companies Accelerate Growth

Cardinal has helped some of the country’s top private equity firms launch scalable marketing strategies
that drive real business impact in their investments. Here’s the proof.

Lifestance
Vitalskin Tile
Smile Doctors Case Study

Digital Due Diligence for
Informed Decision Making

Our goal is to use our digital marketing expertise to help private equity firms grow their investments. Based on our deep experience helping multi-location companies grow from a handful of location to hundreds, we provide accurate assessments that help you reduce risk, make informed investments, and get to value a whole lot faster.

Strategic Partnership that
Makes Every Dollar Work

We go beyond core marketing functions to ensure each marketing dollar you spend is working harder across your portfolio. This includes deep-dive data analysis, campaign attribution, and closing the loop wherever possible. Our team focuses on conversion rates; not just clicks to a website. This is why we deliver a comprehensive quarterly business review (QBR) on the health of your portfolio.

We closely monitor performance metrics to ensure you’ll meet your growth goals.

Comprehensive SEO

At Cardinal, we have designed a search engine optimization service that’s both result-driven and scalable. Using the latest tools, techniques, and trends will help your investments rank for the keywords that will lead to growth. We’ll put your companies’ websites on the map and improve their chances of attracting the right audience.

  • Keyword research & strategy
  • Search landscape competitive analysis
  • Custom SEO strategies
  • Technical optimizations
  • Content creation
  • Link building
  • User experience optimization
  • Measurable SEO results

A Repeatable Mix of Paid Media

Quickly scale up paid media with repeatable frameworks that can be rolled out to new businesses and acquisitions as you fold them into your portfolio. Our unique approach to paid media ensures you get the most bang for your buck. With the help of our team of media experts, launch high-ROI campaigns, including:

  • Paid media management including, search ads, display ads, and programmatic ads
  • Strategic keyword research
  • Account structuring
  • Precision targeting
  • Ad copy & design
  • Transparent reporting

Future-Focused Web Design

The biggest challenge for high-growth companies is scalability. We understand that quickly adding new locations and services means things get complicated fast and tend to break. Trying to merge multiple local sites into one regional powerhouse is daunting enough from an operational standpoint. Cardinal builds websites with the future state in mind. We’ll help you quickly add new locations as you sign leases or how to fold in local acquisitions quickly and effectively without losing traffic.

Leverage Cardinal’s Experience to
Accelerate Your Portfolio's Growth

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Increase Brand
Equity

Build brand equity in local, regional, and national markets, especially as you acquire and expand.

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Generate Quality
Leads

Our goal is to generate action-ready leads with precision audience targeting and in-depth keyword research.

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Improve Conversion
Rates

Optimize across your entire marketing journey, from first impression to conversion and everything in between.

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Manage Marketing
Spend

In private equity, every dollar counts. We’ll help you allocate marketing spend for optimal return.

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Reduce Cost Per
Acquisition

Acquire new business as
efficiently as possible.

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Scale to New
Locations

Depend on a repeatable marketing framework that we can quickly tailor for new acquisitions and locations.

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Digital Marketing Resources for Private Equity Firms

Based on our marketing expertise and experience in the private equity world, we regularly share the latest digital marketing strategies
that help multi-location organizations grow. Read our blog for actionable tips you can use today.

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Make Your Next Deal a Walk in the Park

Performance is one thing. A trusted, transparent marketing partner is something different entirely. When you work with a digital marketing agency that you can rely on to give you honest recommendations and the data to back it up, all future deals just got easier.

Let us help you wow your portfolio companies with digital marketing strategies that deliver the growth and returns they demand.

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