How to Build A Scalable MSO Marketing Strategy
For a buy-and-build strategy to be effective and achieve maximum efficiencies, you need the right foundational infrastructure—and that includes your...
Read MoreMarketing to Fuel Portco Growth
Count on us to rapidly build scalable marketing strategies that maximize value creation and your impact.
Portfolio Success Stories
See How We Accelerate Growth
Leave Marketing to Us So You Can Focus on Operations
Marketing That Scales with Your Ambitions
We empower private equity firms with repeatable strategies that deliver rapid growth, measurable results, and unmatched speed.
Growth-Oriented Marketing
Grow your acquisitions from two locations to 200 with a scalable approach to digital marketing focused on increasing lead volume, growing brand awareness, and maximizing margins.
Scalable Frameworks Designed for Growth
There’s no need to reinvent the wheel with each acquisition. Instead, we’ll help you roll out repeatable, turnkey marketing strategies and build a scalable framework perfect for high-growth businesses.
Fast, Dependable & Consistent
Once we’ve agreed to work together, our team moves fast to launch your project and create value on timelines unheard of in the private equity space.
What We Do
How We Help Private Equity Firms
Our Blueprint for Portfolio Success
Healthcare Marketing Playbook
Digital Due Diligence for Informed Decision Making
Digital Due Diligence for Informed Decision Making
Our goal is to use our digital marketing expertise to help private equity firms grow their investments. Based on our deep experience helping multi-location companies grow from a handful of location to hundreds, we provide accurate assessments that help you reduce risk, make informed investments, and get to value a whole lot faster.
Strategic Partnership that Makes Every Dollar Work
Strategic Partnership that Makes Every Dollar Work
We go beyond core marketing functions to ensure each marketing dollar you spend is working harder across your portfolio. This includes deep-dive data analysis, campaign attribution, and closing the loop wherever possible. Our team focuses on conversion rates; not just clicks to a website. This is why we deliver a comprehensive quarterly business review (QBR) on the health of your portfolio.
We closely monitor performance metrics to ensure you’ll meet your growth goals.
Comprehensive SEO
Comprehensive SEO
At Cardinal, we have designed a search engine optimization service that’s both result-driven and scalable. Using the latest tools, techniques, and trends will help your investments rank for the keywords that will lead to growth. We’ll put your companies’ websites on the map and improve their chances of attracting the right audience.
- Keyword research & strategy
- Search landscape competitive analysis
- Custom SEO strategies
- Technical optimizations
- Content creation
- Link building
- User experience optimization
- Measurable SEO results
A Repeatable Mix of Paid Media
A Repeatable Mix of Paid Media
Quickly scale up paid media with repeatable frameworks that can be rolled out to new businesses and acquisitions as you fold them into your portfolio. Our unique approach to paid media ensures you get the most bang for your buck. With the help of our team of media experts, launch high-ROI campaigns, including:
- Paid media management including, search ads, display ads, and programmatic ads
- Strategic keyword research
- Account structuring
- Precision targeting
- Ad copy & design
- Transparent reporting
Future-Focused Web Design
Future-Focused Web Design
The biggest challenge for high-growth companies is scalability. We understand that quickly adding new locations and services means things get complicated fast and tend to break. Trying to merge multiple local sites into one regional powerhouse is daunting enough from an operational standpoint. Cardinal builds websites with the future state in mind. We’ll help you quickly add new locations as you sign leases or how to fold in local acquisitions quickly and effectively without losing traffic.
Accelerate Your Portfolio's Growth
Generate Quality Leads
Gain confidence that you’re making a sound investment by identifying potential issues ahead of time.
Manage Marketing Spend
In private equity, every dollar counts. We’ll help you allocate marketing spend for optimal return.
Reduce Cost Per Acquisition
In private equity, every dollar counts. We’ll help you allocate marketing spend for optimal return efficiently as possible.
Scale to New Locations
Depend on a repeatable marketing framework that we can quickly tailor for new acquisitions and locations.
Companies We’ve Helped Investors Grow
Private Equity's Growth Partner
How We Help Your Portcos Maximize Marketing Impact
How much more business could you get done if you weren’t constantly vetting new vendors? Assessing the competitive digital landscape and conducting digital due diligence? Reviewing vendors and RFPs? Preparing and negotiating SLAs, contracts, and so on?
When you find a partner that you can trust, you can say goodbye to those time-consuming tasks. Instead, you come to the table with a strong, differentiated digital marketing team that can hit the ground running. That means you can spend more time securing your next big deal.
Conducting comprehensive digital due diligence assessments
Advising digital marketing strategies for complex business structures and markets
Augmenting digital marketing experience or headcount
Digital Insights to Stay Competitive
Insights and Strategies to Power Your Growth
I'm so pleased and grateful to see the collaboration within the team, the work being accomplished, and the results that we are achieving together. 400+ animal hospitals is a lot to scale marketing for but between the Cardinal + SVP teams we have grown lead volume while lowering CPL over the last 3 years together.
Let’s Get Started
Make Your Next Deal a Walk in the Park
Performance is one thing. A trusted, transparent marketing partner is something different entirely. When you work with a digital marketing agency that you can rely on to give you honest recommendations and the data to back it up, all future deals just got easier.
Let us help you wow your portfolio companies with digital marketing strategies that deliver the growth and returns they demand.
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