Grow Your QSR Franchise

Challenge

Papa John’s corporate came to us with a common issue found across franchises: their franchisees were feeling the gap between their local store marketing and the DMA, Co-Op, and national level digital marketing campaigns. Cardinal was put to task to develop a digital strategy that enabled an individual store owner to opt-into and run online ads in their local neighborhood and generate big returns at an affordable cost.

Solution

Facebook’s local targeting capabilities is how we balance scalable and affordable advertising for each specific store owners’ location. Through our first of its kind technology, Cardinal brings the power of local store marketing to the franchisee level with brand approved digital advertising. Now, Papa John’s franchisees don’t feel the gap between marketing efforts at the local and national level. Instead, they feel 5:1 ROI.