Senior Care Marketing Strategies: Tips & Ideas to Boost Patient Acquisition
As the U.S. population continues to age, the demand for senior care solutions is increasing dramatically. As a result, seniors...
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Performance Marketing For Home Care Providers
Drive more qualified leads at a lower cost when you use a full-funnel digital marketing strategy comprised of SEO, PPC, and Facebook advertising.
Holistic Growth Strategies
Why The Nation’s Top Home Care Providers Trust Cardinal
We’re Experts In the Home Care Arena
Our services are trusted by some of the biggest names in the home care field, and our results speak for themselves.
Your Growth Is Our Goal
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
We’re Performance Marketing Experts
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’re A Patient-Generating Machine
We’ve helped home care groups soar to new heights with proven patient generation tactics.
Home Care Marketing Case Studies
Strategic Growth for the Nation’s Largest Home Care Providers
What We Do
How We Help Home Care Providers Grow Online
The Blueprint To Success
Home Care Digital Marketing Success From Every Angle
PPC Advertising
PPC Advertising
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the home care services you offer while maximizing your budget. Hello high ROI!
SEO
SEO
In today’s competitive marketplace, your home care facility’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searches never make it past the first page. Our goal is to drive people to your website and then convert those leads into loyal patients.
Facebook Ads
Facebook Ads
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people who are interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
CRO
CRO
So you’ve got a lot of people visiting your home care facility’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic that you’re already receiving.
Analytics
Analytics
If you’re not tracking your home care facility’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
Web Design
Web Design
The first place patients go to find a home care facility is online. Whether they find you through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
Featured Client Case Study
Ennoble Care
Senior primary care provider, Ennoble Care, needed a digital transformation that would optimize their “digital front door” and support future expansion and growth as they acquired local brands and executed new market entries.
With Cardinal’s help, Ennoble Care now has a beautiful new website that’s highly scalable and ready to grow with the brand as they pursue their expansion goals. Tailored directly to the patient journey, the new site is interactive and easier to navigate, as well, delivering an enhanced user experience and more helpful information and content to patients.
Home Care Marketing Matters
Help Home Care Patients Get The Care They Deserve
Find New Patients for Your Home Care Facility
Home care is growing in popularity among senior citizens who want to maintain the freedom of living in their own homes for as long as possible. In the post-pandemic era, home care provides a viable alternative to entering a senior care facility, such as assisted living or a nursing home. We understand your home care marketing needs and objectives are unique. When you want to let prospective patients know about your home care facility, it’s time to implement a digital marketing strategy that works. Digital marketing is an essential tool for growing your patient base in the home care industry. Patients who need services will be able to find your facility through your excellent home care marketing and eye-catching website.
Custom Digital Marketing Strategies for Home Care Providers
As a home care marketing agency, we have experience helping high-growth multi-location home care organizations expand their web presence so they can build a reliable pipeline to fuel their growth. Cardinal’s comprehensive home care marketing strategy can connect those prospective home care patients to your practice. SEO is a foundational strategy that will help you show up on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.
Frequently Asked Questions
No. We can support your brand’s marketing if you have a functional WordPress website. WordPress is our preferred content management system (CMS) due to its ease of customization, SEO capabilities, and how it focuses on the user experience.
If for some reason, you’re not satisfied with the current state of your website, Cardinal can also help design a new website and migrate you to WordPress. More than 90% of first impressions are based on a website’s visuals and design. If your home care company’s website is well-designed and intuitive, potential patients and their families are more likely to trust your brand.
Our web design team is some of the best in the healthcare marketing space. Your home care company’s website will not only look professional but it’s appropriately optimized for SEO as well.
Digital marketing that’s actually worth your time and effort takes time, and it’s not an overnight process. If you’re expecting meaningful results within a few days or weeks, Cardinal is not the agency for you. On the contrary, if you prefer comprehensive, data-driven results via in-depth planning, Cardinal is more than happy to be your marketing partner.
Having said that, we always set performance-oriented goals for all our clients every three months. While there are no immediate results in your campaign, you’ll see exactly what’s happening behind the scenes. Our detailed roadmaps, reports, and KPIs are always available for your account, so you know the actions we’ve been doing, why we’re doing it, and the expected impact.
Overall, the estimated time frame for tangible results will depend on your marketing maturity and the services requested. For example, we always tell clients to wait for about 90 days before they can see their PPC campaigns take off. In contrast, SEO requires more time between planning, execution, and optimization, so you’ll see noticeable results in 3-6 months up to a year.
Sure, if you want us to.
As a full-service digital marketing agency, Cardinal provides best-in-class services for healthcare companies, including home care support services. From SEO to web design and PPC management to reputation, we can provide the marketing that will propel your brand to new growth heights and increase your patient volume. However, remember that we don’t cover email marketing, organic social media posts, or traditional “offline” marketing (we’re a digital agency).
We’ll leverage our intimate knowledge of the home care arena and proven lead generation tactics so that you can find more clients to care for. Even if you have an in-house team, we can help as a consulting agency that will work alongside your team to reach your marketing goals.
Yes, we can. Ideally, we want to focus on the services that matter most for your home care brand and go from there. However, we can undoubtedly market certain home care services like occupational therapy and short-term nursing so that you can get higher ticket patients from said services.
There are more ways than one that will help us achieve this goal. For example, we can build strong branding that highlights these specific services. This includes creating relevant creatives and messaging that center around your brand’s excellent occupational therapy services. In addition, our PPC experts will create patient personas, which are fictional representations of your ideal clients (i.e., people who require short-term nursing and occupational therapy services).
Of course, it’s what we do best. We’ve seen way too many home care PPC campaigns with poor keyword targeting, improper bidding strategies, and generic ad copy/creatives.
Cardinal can take the reins of your PPC campaign to scale and make it more efficient. We will run strategies like adjusting your account structure, segmenting campaigns by location, developing responsive search ads (RSAs), and reviewing underperforming, high-cost keywords. We are also masters at multi-location growth, so we can help scale your paid search campaign to new locations and markets.
Read our article on 6 Easy Google Ads Optimizations to Maximize Your Healthcare Budget to learn more about budget optimization best practices.
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Up until now, I’ve hated agencies. Cardinal has changed my mind—there is at least ONE incredible one out there. Their multi-site design is genius and connects the right audience to the right content at the right time. The work Cardinal has done has been thoughtful, creative, and compelling. It's some of the best I’ve seen in my career.
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As a home care marketing agency, we have experience helping high-growth multi-location home care organizations expand their web presence so they can build a reliable pipeline to fuel their growth.
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