When & How to Expand Your Healthcare Media Mix
Expanding into new marketing channels can unlock growth, but doing it without a strategy leads to wasted budget and poor...
Read MoreIgniting Meaningful Growth for Hospitals & Health Systems
Boost new patient volume, increase service line revenue, and build brand awareness with growth strategies tailored to your business goals.
Strategic Growth for the Nation’s Largest Hospitals & Health Systems
Hospital Digital Marketing Case Studies
Hospital Marketing Matters
Health System Challenges = Growth Opportunities
Meeting Capacity Goals
We specialize in filling appointment books for hospitals ensuring you hit capacity goals across the system. Underperforming locations and service lines gain new patients, while you avoid wasting ad spend on booked-out doctors.
Proving Marketing Impact
Get the insights you need to answer the C-suite’s toughest questions. No more guesswork. We help you show the true impact of your marketing efforts with clear, actionable data –from channel performance to ROI.
Ensuring HIPAA Compliance
HIPAA compliance is crucial to avoid costly lawsuits. We help you implement compliant tech and craft privacy-first patient acqusition strategies so you can focus on connecting patients with the best providers.
Overcoming Budget Cuts
When budgets are tight, making the most out of your spend is critical. We help you prioritize high-impact strategies, streamline campaigns, and maximize ROI, so you can do more with less and still hit your growth goals.
How Novant Health Built a Privacy-safe Measurement Platform
Most health systems are stuck in the same trap: they’re investing millions in digital marketing but can’t connect spend to actual patient outcomes. Novant Health faced this exact problem when they acquired a health system in South Carolina with no historical data and strict compliance requirements. Instead of waiting for the perfect measurement infrastructure, they built one stage by stage.
Along the way we tested creative, optimized messaging, and ultimately connected patient data back to ad platforms. The result: 26% CPA reduction, 17% new patient growth, and a replicable framework for measurement maturity that works no matter your measurement maturity stage.
This case study walks you through their journey, shows you exactly what they optimized at each phase, and gives you a roadmap for starting your own measurement transformation.
How It’s Done
Our Performance Marketing Services for Hospitals & Health Systems
PPC Advertising
PPC Advertising
We leverage targeted PPC advertising campaigns driven by machine learning algorithms to maximize performance, ignite efficiency, and improve lead quality—so you can hit your patient volume and CPA goals quickly and effectively.
SEO
SEO
An estimated 7% of Google’s total searches are related to healthcare. That means SEO plays a huge role in bringing new patients to your hospital or health system. Thanks to our expert understanding of the patient journey, we know how to help the right people find your site at the time it counts the most. We also ensure your website is properly structured, coded, and integrated so it can be easily discovered and crawled by search engines.
Facebook Ads
Facebook Ads
Our social strategies do more than just generate likes; we drive conversions, engagement, and leads from your Facebook campaigns, whether well-established or starting from scratch. We’ll set up and manage entire Facebook campaigns for you, optimizing each towards specific locations, times, and audiences for maximum ROI.
CRO
CRO
Your website should do more than just attract fleeting eyes; it should be converting prospects to loyal patients. That’s where our CRO services come in. We’ll optimize your website copy, CTAs, site structure, and more to drive conversions skyward and fuel sustainable growth for your hospital or health system.
Analytics
Analytics
Leveraging the leading AI-powered analytics software, we’ll help you turn raw data into actionable insights so you can get more leads with less spend. We’ll also continuously monitor and report your marketing performance and impact at each of your hospital’s locations. Our reports are integrated, meaning we pull disparate data from various channels into a comprehensive dashboard that provides visibility into the bigger picture.
Web Design
Web Design
We build websites that don’t just look great, but attract patients in need of your services to your hospital or health systen. We also make sure it’s easily discovered, crawled, and indexed by search engines, so you always appear at the top of the search results.
Featured Client Case Study
Cameron Memorial Community Hospital
Throughout nearly one hundred years of operation, Cameron MCH has constantly evolved its approach to care. To meet the region’s needs, it’s expanded to eight additional offices and provider locations. As such, the group’s digital marketing needs have also evolved.
The Cardinal team acted as an ongoing partner, helping to revamp and structure the Cameron MCH website, location pages, and Google My Business listings. We also launched a new mid-funnel content strategy tailored to the hospital’s goals of increasing rankings for the specific services that people want locally.
What We Do
How We Help Hospitals & Health Systems Grow Online
Healthcare Marketing Resources
Insights and Strategies to Power Your Growth
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
