Top Healthcare Marketing Strategies & Guide
Healthcare groups and medical practitioners who wish to bolster their digital presence and increase their patient base must have a...
Read More
Healthcare Heroes, Meet Your Hospital SEO Squad.
Request a Strategy Consultation
SEO For High-Growth Hospital Systems
Supercharge Growth With Powerful SEO Services.
Our Strategic Partners
SEO To Ignite Growth
The Strategic Growth Partner Helping Multi-location Organizations Rank
As the #1 SEO agency in healthcare, we’ve helped hundreds of hospitals, medical providers, treatment centers, nursing facilities, and specialty practices achieve higher search rankings and generate new patients.
Growth-Oriented SEO
Cardinal’s SEO Services Stand Out From The Crowd
Scalable SEO Strategies
We’ve helped some of the nation’s largest healthcare providers scale their SEO strategies to new markets and locations. And if you’re undergoing a merger or acquisition, don’t worry—we have your SEO strategy covered on that end, too.
Future-Forward Search
At Cardinal, we don’t react to trends; we predict them. We strategically position hospitals to capture future demand with comprehensive search landscape analyses and a blue-ocean approach to create uncontested growth opportunities.
Strategic Keyword Targeting
We know hospital marketing like the back of our hands. That’s why we intimately understand the motivations and intent across the entire patient journey, enabling us to develop full-funnel content strategies that not only nurture prospects but get them to convert.
Roadmaps & Ranking Forecasting
Marketing fluff doesn’t fly at Cardinal. We’re all about proven, bespoke SEO strategies that increase rankings for hospital systems. You’ll always have full access to roadmaps, reports, and KPIs that forecast rankings for maximum transparency.
Comprehensive Hospital SEO that Targets Healthcare Consumers
When people have questions about healthcare, the first place they turn is Google. Healthcare consumers will look online to find your facilities, look up their health records, or even book appointments and surgeries.
To make sure those consumers see your pages, our team will assess your current SEO performance, work with you to build a tailored end-to-end plan, then launch, monitor, and fine-tune your SEO strategy so your hospital can continue ranking well into the future.
SEO for Hospitals
Local SEO Strategies so Patients Find Your Brand First
Comprehensive Keyword Strategy
We’ll work closely with your digital marketing team to identify and target the right mix of keywords based on industry, competitor research, and local/national search data. We will always target keywords with higher probability of driving qualified traffic to your hospital website—healthcare consumers, prospective and current patients, as well as other physicians and partners.
Useful Content That Ranks
Our philosophy toward our content strategy is to create content that your consumers actually need and use. From there, we write, structure, and promote this content to make sure they follow the latest SEO best practices and rank well. From webpages to blogs, we help you publish keyword-rich, search-optimized content that search engines (and your users!) will love.
Hospital SEO Case Studies
We Drive Real Value For Multi-Location Hospital Systems
Hospital SEO Tools
Our Search Engine Optimization Tactics
Organic Landscape & Competitor Assessment
Think of this as your preliminary SEO wellness check-up. We start by analyzing your hospital’s SEO as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles.
Local SEO at Scale
We leverage local SEO search strategies to boost your visibility for each location. That means creating unique location pages, optimizing your Google business listings, building links, and soliciting positive reviews for maximized reach across markets.
Multi-location Citation Management
Scalable citations are a critical ranking factor for local search. We make sure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.
Future Thinking SEO Strategies / Entity Optimization
As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for so you show up in results.
Strategic Link Building
Some agencies will pull backlinks from who-knows-where and stick them into your site willy-nilly. Not us. We strategically source high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients will trust.
Full-funnel Content Strategy
From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the sales funnel.
Site Architecture Optimizations
Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure the site is properly structured to make it easy for both users to navigate and Google to crawl.
Scalable Technical SEO
Cardinal believes in creating scalable website structures that help set you up for long-term success. This scalable technical framework helps your content get discovered, crawled, indexed, and ranked at a much faster rate.
Stay In The Know
Read The Latest In Marketing News
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Get Started
The SEO Specialists Will See You Now.
Ready to watch your rankings shoot through the roof? Get in touch and discover how we can help you scale with SEO fit for your growth needs. Fill out this form to get started!
"*" indicates required fields