Digital Marketing
for Home Care Providers
Drive more qualified leads at a lower cost when you use a full-funnel digital marketing strategy comprised of SEO, PPC, and Facebook advertising
Join the Senior Care Clients that Turn to Us for Digital Marketing
How We Help Home Care Organizations Fill their Lead Pipeline
Home care is growing in popularity among senior citizens who want to maintain the freedom of living in their own homes for as long as possible. In the post-pandemic era, home care provides a viable alternative to entering a senior care facility, such as assisted living or a nursing home.
As a home care marketing agency, we have experience helping high-growth multi-location home care organizations expand their web presence so they can build a reliable pipeline to fuel their growth.
What We Do
SEO
PPC
Social Media
Reputation Management
Web Design
SEO
Tens of thousands of searches occur for home care each month in the U.S. Cardinal can help seniors and their families find your website through targeted search engine optimization that focuses on increasing your site’s search rankings for specific keywords and local markets.
We turn that traffic into leads with conversion rate optimization tactics that take people from a click to a call or appointment once they reach your website.
Paid Search
Paid search can be a cost-effective tool for bringing eyes and ears to your home care services. Our PPC team has deep experience in the senior care industry and can make sure your home care services show up when and where your target audience is looking for help. As a result, you’ll enjoy a steady influx of qualified leads at an affordable cost per lead/cost per acquisition.
Social Media Advertising
The families of seniors, who are often making the purchase decision about home care, are usually active on social media platforms—making it a prime place to build awareness. Yet, that’s easier said than done.
We use a full-funnel social media strategy to build brand awareness in the early stages of the buyer’s journey, then move them towards conversion with engaging campaign ad creative and innovative targeting. The results? Lower CPAs and Facebook Ads campaigns that yield more qualified leads.
Web Design
What do people looking for home care services need to see on your website? Assuming you have information about your different services, insurance, and contact information, is it well optimized? Our home care web design team can bring even the most outdated and disorganized sites up to the latest best practices. That means an optimized, mobile-responsive website that will serve as a core pillar of your entire home care marketing strategy.
Reputation Management
You’ve worked hard to develop a reputation for providing quality home care. This includes word-of-mouth referrals, ratings, and reviews. We’ll help you manage and monitor your reputation across channels and platforms while identifying opportunities for getting more out of your positive reviews.
When it comes to selecting a home care provider, online reviews play an essential role in the decision. They’re too important to neglect or leave to chance.
Check Out Our Home Care Case Studies
“Cardinal’s competitors constantly try to get us to switch to them.
We are not interested in switching.”
Work with True Home Care Marketing Specialists
After so much time spent working in other systems for our home care clients, we decided to build our own proprietary marketing technology. Patient Stream uses powerful AI and machine learning to analyze and optimize your marketing spend, including powerful reporting.
Drastically Improve Lead Volume Without Increasing Spend
Identify low-return campaigns while using AI to automatically optimize toward the campaigns that are bringing in high-value patients at an efficient cost per acquisition.
Share Impactful Reporting to Executives and Decision Makers
Give your CMO readable, shareable reports that highlight the performance metrics they care about. With Patient Stream, you can report on cost per patient, a fleeting yet powerful metric that few other healthcare marketing platforms can reliably deliver.
The State of Healthcare Marketing In 2021 Survey Report
To gain a better understanding of the current state of healthcare marketing, we surveyed more than 100 healthcare marketers and executives to learn how they’re navigating the post-pandemic world.
Download the full report to learn their top marketing priorities, challenges, and investments and what you need to do to stay competitive and grow your healthcare organization.
Healthcare Marketing Blog Articles
I was recently asked by a marketer at a senior care provider (and prospective client) if they need PPC advertising. My answer was an emphatic yes. In some form or another, PPC can be a critical part of your broader digital marketing strategy and help you capture demand and build your lead pipeline.
I was recently asked by a marketer at a senior care provider (and prospective client) if they need PPC advertising. My answer was an emphatic yes. In some form or another, PPC can be a critical part of your broader digital marketing strategy and help you capture demand and build your lead pipeline.
Let’s put things into context. The senior care vertical is poised to explode in the coming years. More than eight million seniors receive care from some kind of senior care service (nursing home, residential, etc.) annually. Research from the Urban Institute indicates that the number of Americans aged 65 years and older will double over the next two decades.
