Drive Patient Volume from Google with Targeted Healthcare PPC

Smarter pay-per-click strategies that keep you
competitive in a crowded healthcare marketplace.

Healthcare Clients Who Trust Us

Care Spot Healthcare Marketing Client
Northside Hospital Healthcare Marketing Client
Swedish Covenant Healthcare Marketing Client
Galter Life Center Healthcare Client
DentalWorks Healthcare Marketing Client
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Why Your Hospital Needs Cardinal?

Building a better brand for your healthcare organization often involves many different moving parts working together for the same goal. Paid media, also referred to as search engine marketing, has a very important role to keep your medical practice or hospital relevant and competitive in today’s healthcare marketplace.

What sets search engine marketing apart from other types of advertising available today for healthcare organizations, is that it allows for highly targeted marketing campaigns according to very specifically designed criteria, including the following:

  • Budget

  • Geographic Location

  • Target Specific Demographics

  • The Message Viewers See

  • Time Of Day

  • Search Targeting

  • Websites Where Ads Appear

  • Location Where Ads Appear on Results Page

SEM campaigns can be adjusted on demand and the new criteria are ready to go in a matter of minutes, rather than
wasting days or weeks on ineffective advertising methods or those that may be targeting the wrong audience.

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Why Paid Advertising?

Unlike other advertising methods, SEM ads offer immediate results. With targeted paid media,
you reach out to exactly who you want to reach out to, when you need to, and how.

Here’s what healthcare paid advertising can do for your healthcare organization:

  • Greater Website Traffic
  • Greater Social Media Traffic
  • Grow Awarenes of Your Brand
  • Increase In Web-Based Inquiries
  • Increase In Appointments
  • Increase Your Target Community
  • Improvements In Service Line Revenue

Here’s How Healthcare Paid Advertising Achieves These Results

Ads Scheduling

Ad Scheduling

Search Targeting

Search Targeting

Retargeting Display Targeting

Retargeting Search Targeting

Demographic Targeting

Demographic Targeting

Geographic targeting

Geographic Targeting

Device Targeting

Device Targeting

Paid advertising is highly flexible. If your practice is suddenly overwhelmed with new interest, the campaign can be paused, slowed, or otherwise adjusted with only a few keystrokes.

Then, when you’re ready to dive back in, a few more keystrokes will set things in motion once more. Any time your medical practice makes changes in goals, the audience you wish to target, or any other thing that’s related to marketing changes can be made quickly and the campaign can get back in production in a matter of minutes.

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How Cardinal Can Help

With Cardinal Digital Marketing’s expertise, you receive fast, effective advertising campaigns through Google AdWords and Bing Ads. We have a strong history of success with both and can give you a definite advantage over your competitors in these areas.

Call us today to see how we can help your practice generate paid media campaigns that deliver results today and into the future. The ROI of healthcare paid media can be substantial.

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Who We Serve

The face of healthcare has changed forever. Today’s healthcare system is a consumer-based
entity, and healthcare providers must shift their mindsets to that of retailers.

Our Medical
Clients Love Us

“Our Google Advertising has generated over 30 leads in the last month and we have converted those into 5 surgeries.”

Healthcare Clients Who Trust Us

Dental Works Case Study Logo
40%

increase in
conversions

25%

decrease in cost per conversion

CareSpot Urgent Care
173,880

digital leads in 9 months

$3,94

cost
per lead

100%

increase in organic traffic

MedPost Case Study Brand
21%

increase in brand convertions

17%

decrease in branded cost per acquisition

Digestive Healthcare of Georgia
334%

increased
lead volume

#2

place in
Google SERP

Atlanta Brain and Spine Care
325%

increase in
leads per month

6

more surgeries
each month

Orthoatlanta Case Study Logo
91.06%

increase in
web traffic

1300

additional qualified leads

Tolson Center Logo
192%

increase in
conversion rate

69

new leads

Sober Living Case Study Brand
21%

Increase In Organic (SEO) Website Visits

51%

increase in overall
conversions

Swedish Covenant Hospital
1.2MM

Impressions generated by Prominent Hospital

$119

average cost per lead for Orthopedic service line

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The Anatomy of Medical Marketing

We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.

Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.

Cardinal’s Proprietary Marketing Technology Patient Stream’s Benefits:

Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

Patient Stream

Ready to Rise Up on the Internet?

Fill out the form to get started!