Digital Marketing
For Otolaryngology Practices
1.5 Million
Google searches for ENT occur monthly in the U.S.
Millions
of people are affected with sinuses and allergies each year.
1.3 Million
U.S. yearly Google searches ensue for Otolaryngology.
Find And Engage New Patients For Your
Otolaryngology Practices
Cardinal’s medical marketing solutions work to increase your Otolaryngology patient base. Our goal is to assist each of our Otolaryngology industry clients in growing their practice. We accomplish this task through the use of award-winning strategy and dedicated marketing experts.
You need to set yourself apart from other ENT practices by highlighting your physicians, services, and reputation.
Digital Marketing And SEO For Otolaryngology Practices
Our healthcare marketing experts know how to target Otolaryngology patients, sending a message designed to resonate with them; thus, driving them to your practice. All the while, reducing your overall marketing costs!
Igniting Your Growth With Cardinal
Leverage Cardinal’s medical marketing solutions
to grow your Otolaryngology patient base
SEO
Over 1.3 Million Google searches occur for Otolaryngology each year in the U.S. That’s 110,000 searches each month.
Search Engine Optimization (SEO) is extremely important to ensure your practice is found online . At Cardinal, we know how to improve your ranking on search engines like Google so that internet users are more likely to find your Otolaryngology practice.
Paid Search
Paid Search Advertising is also referred to as Pay-Per-Click (PPC) and Search Engine Marketing (SEM). When you decide to use paid search ads, you are placed on the first page of Google right away. This improves your visibility, which increases the likelihood of individuals from your area contacting you when they are in need of an Otolaryngologist.
Social Advertising
Social Advertising remains an important tool for increasing your visibility online. Your Otolaryngology patients can visit your social media sites to learn more about the Otolaryngology industry. When something is posted on your social media sites, it reaches your existing patients, new patients and potential patients.
Cardinal Paid Search experts will create a strong online presence for your ENT practice through Social Media Advertising.
Web Design
Another important factor in ranking well in search engines involves building a good reputation. This is accomplished through posting high-quality content and maintaining a well-organized website, and blog. In addition, all the content on your site must be well-written and unique. At Cardinal, we help our clients improve existing content as well as assist them in crafting new, unique content for their websites. We do this to ensure visitors to their websites see content that is valuable, relevant and worth reading.
At Cardinal, we’re experience in designing medical websites. Each site we design is fully customized with features tailored to meet the needs of each Otolaryngology practice. For example, if you want professional-quality video testimonials on your website, we can make it happen. Furthermore, we know the importance of clean and easy navigation, which is why we create each medical website while adhering to a ‘patient-first’ mentality.
Reputation Management
Our Otolaryngology marketing experts strategically use your truthful, positive content to detract from any negative online content. Using SEO, we can emphasize positive information about your practice so that this favorable information will be listed first, pushing negative information deeper within a search engines’ lists. This ensures that people searching for your practice are not immediately greeted with negative information about you or your Otolaryngology practice.
Healthcare Clients who Trust Us
increase in
conversions
decrease in cost per conversion
digital leads in 9 months
cost
per lead
increase in organic traffic
increase in brand convertions
decrease in branded cost per acquisition
increased
lead volume
place in
Google SERP
increase in
leads per month
more surgeries
each month
increase in
web traffic
additional qualified leads
increase in
conversion rate
new leads
Increase In Organic (SEO) Website Visits
increase in overall
conversions
Impressions generated by Prominent Hospital
average cost per lead for Orthopedic service line
Cardinal Specializes In Otolaryngology Medical Marketing
Cardinal works with you to create, strategize and write content designed to increase
conversion rates, build patient trust and place your Otolaryngology practice as the
go-to resource for information related to the Otolaryngology industry.
To learn more about our services, please call today or complete our online form.
“Cardinal’s competitors constantly try to get us to switch to them.
We are not interested in switching.”
The State of Healthcare Marketing In 2021 Survey Report
To gain a better understanding of the current state of healthcare marketing, we surveyed more than 100 healthcare marketers and executives to learn how they’re navigating the post-pandemic world.
Download the full report to learn their top marketing priorities, challenges, and investments and what you need to do to stay competitive and grow your healthcare organization.
Cardinal’s Proprietary Marketing Technology Patient Stream’s Benefits:
Double Your Patient Volume for the Same Spend
Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.
Executive Level Reporting
Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.
