Otolaryngology/ENT Paid Search Management

Ignite Expansion With Patient-Centric PPC

Generating More Patients Faster With Lower CPAs

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PPC to Ignite Growth

Otolaryngology/ENT Paid Search Strategies That Bring High-Quality Leads Directly To Your Doorstep

We deliver unbeatable ROI by leveraging efficient, scalable, and patient-centric paid search strategies. Our otolaryngology/ENT PPC campaigns build and then capture demand, delivering high-quality leads to your website and turning your organization into a patient-generating machine.

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Why Paid Search Works For Otolaryngology/ENT

We Employ Patient-Centric PPC Strategies That Fuel Real Results.

Scalable Multi-Location PPC Strategies

Masters of multi-location growth, we’re able to scale paid media campaigns to new locations and markets — without ever sacrificing efficiency. Our PPC experts build scalable account structures, guaranteeing smart spending that won’t blow your budget.

More High-Quality Leads Delivered Directly To You

As the saying goes, not all leads are created equally. (Well, we’re pretty sure that’s how it would go if there was a saying like that!) Our PPC tactics ensure the people landing on your website actually become loyal patients.

Our Work Is Performance-Driven

We’re not just results-oriented, we’re results-obsessed. We continually optimize our campaigns to improve conversion rates and reduce your CPAs. We never rest on our laurels and are driven to give you the biggest bang for your buck.

Integrated Holistic Reporting

We proudly operate on transparency. You’ll always be able to monitor the health of your campaigns in real-time, with a full range of data insights across multiple parameters like regions, new locations, and acquisitions.

Cardinal Specializes in Otolaryngology/ENT PPC Management

Almost half of the people who have ever visited a primary physician have suffered from some sort of ear, nose, and/or throat disorder and could have benefitted from an otolaryngologist’s expertise. And do you know where people go to find a physician or ENT doctor they trust? Online.

There are more than 11,000 online searches for the keyword “ent doctor” a month, and “otolaryngologist” gets more than 12,500 hits on average. This means if you want to be noticed by those looking for your otolaryngology services, your practice needs to be at the top of the search engine results pages so that you can get noticed by those looking to cure their ENT issues. 

And the fastest, most efficient way to gain exposure and bring people into your otolaryngology practice is by implementing a solid PPC strategy that perfectly complements your other digital marketing efforts. But if you don’t know where to start, our otolaryngology PPC management company can help. With Cardinal, we partner you up with dedicated otolaryngology PPC professionals that know how to effectively implement SEO strategies by using informative, eye-catching ad copy that amplifies your business and marketing message. But we don’t stop there- we will then optimize your website’s landing pages to make sure that those clicks convert into real dollars through booked appointments.

PPC for Otolaryngology/ENT

Build a Dependable Lead Pipeline

Ads That Get Noticed

You’ve done all of the hard work to build up a great staff who can effectively diagnose and treat people’s ENT issues, so now it’s time to partner up with an equally great PPC management company that knows how to create ad copy that engages the right demographic and gives future patients the information they need to find the right physician for them.

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PPC Budget Management

Since there is a cost to Pay-Per-Click advertising, Cardinal is cognizant of how your digital advertising dollars are spent. We first do some keyword research to figure out which ones are most effective for your otolaryngology practice and then Cardinal PPC specialists monitor- and perhaps adjust- your ad campaigns along the way to make sure they are producing the best results.

Ready to Grow?

Cardinal’s otolaryngology/ENT PPC marketing experts are skilled at creating customized PPC strategies that are catered to your location. Our focus on paid search, targeted advertising, and increasing brand awareness can be the catalyst to expanding your patient base.

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Pathway to PPC Success

What To Expect From Our Paid Search Services

Masters of the Machine

Our otolaryngology/ENT PPC campaigns are so effective because they’re powered by people and perfected by algorithms. We leverage powerful AI and machine learning to improve performance while doing what humans do best (i.e. the strategy, competitive research, messaging, copywriting, design, data analysis, and trend forecasting that go behind effective campaigns). Human brilliance meets digital innovation: that’s how we deliver more leads with lower CPA, every time.

Multi-Location Account Structure Optimization

Our deep-rooted technical Google Ads expertise enables us to develop optimized account structures for multi-location otolaryngology/ENT practices that result in better efficiency and higher patient generation volume. We build consolidated search campaigns to maximize smart bidding performance, feeding the Google algorithm more data so it can optimize conversions. When necessary, we also segment campaigns to control budgets by region, so you can hit your individual target CPA goals.

HIPAA Compliant Remarketing

Your typical prospect could take weeks— if not months—to compare multiple otolaryngology/ENTs online before making a final decision. That’s why we deploy fast, effective remarketing campaigns across display, paid social, and native to ensure the widest reach with your warmest prospects, no matter where they are on the web. We use time on page and scroll depth triggers to create warmer remarketing audiences and increase frequency against these pools. What’s more, we buy directly with a DSP without healthcare industry restrictions to allow the broadest reach possible for remarketing audiences.

Patient-Centric Keyword Strategies

Keywords are the fundamental building blocks of your PPC strategy. Excellent keyword coverage ensures visibility on all relevant otolaryngology or ENT terms, while robust negative lists and match type management reduce spend against irrelevant queries. We’ll also segment keywords by intent, so that the most relevant experience can be delivered to the end user. Ultimately, we strive to fully understand the patient journey to inform user-centric messaging across each and every touchpoint.

Funnel-Based Messaging Strategies

We can deploy funnel-based nurture strategies for more complex, high acuity otolaryngology or ENT patient journeys—including remarketing to patients. We view the customer journey from a holistic, 360-degree angle, enabling us to nurture relationships and build a better brand experience for audience members at each stage of the funnel.

Post-Click Optimization

Most PPC agencies spend the lion’s share of their resources on pre-click optimization. Not us. We dedicate time and resources to optimize the post-click experience, too, because we know it’s just as important to a successful PPC campaign. We ensure the entire patient journey is optimized for conversions, including your post-click landing page, to inspire meaningful action across each of your audience segments.

Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.

Haley Jepson Marketing Manager
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The PPC Specialists Will See You Now.

Ready to watch your rankings shoot through the roof? Get in touch and discover how we can help you scale with PPC fit for your growth needs. Fill out this form to get started! 

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