Drive conversions with a proven
Facebook advertising agency

Cardinal knows the art and science of Facebook advertising.
We streamline your advertising spend and improve conversions until your Facebook marketing machine hums.

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Facebook ads are powerful. Few other marketing channels allow you to reach over 1,000 people for less than $5. It can laser-focus on a tiny demographic in a tiny region, or it can scatter a broad message to the masses with equal ease. Yet thousands of businesses fail to harness the power of Facebook advertising, because they don’t know how to make it work for them.

Facebook advertising doesn’t have to be a mystery. It can be your number one marketing tool for sales, acquisition and lead nurture, but it has to be managed with the right technology, expertise, and care. Tell us about your goals and target customer segments, and our veteran Facebook advertising experts will devise a custom plan for your next ad campaigns.

Cardinal Facebook advertising agency gets results. We work with both centralized organizations and multi-location franchises. Our team helps you optimize your campaigns by location, time, persona, messaging, and creative. We keep you up to date on the impact to your business at every step, so you see results from day one.

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Powerful Facebook advertising with Cardinal

At Cardinal we start with the end result you want, and then build a path to get there. This is a digital marketing agency with combined expertise dating back to the days before social media even became a marketing channel. We know how to optimize based on the most recent changes to Facebook’s marketing algorithms, so that you always stay on top.

Search Engine Optimization Service for Local Businesses

Results-driven advertising

We measure Facebook advertising results the same way you do – whether you measure your success in better traffic, more click-throughs, bigger sales, local check-ins, or new sales leads. Tell us the problem you’re trying to solve, and we’ll build a way to get there with data-optimized Facebook marketing campaigns.

Pay Per Click Service

Manage Facebook ad spend

You should always be able to confidently show the ROI of your Facebook ad spend. At Cardinal, we optimize your campaigns so that you can be certain every dollar counts. We’ll keep it in budget and make sure you get the most juice possible out of your campaigns with constant A/B testing, timing and targeting, and audience lookalike tactics.

Social Media Marketing Agency

Transparent reporting dashboard

With your own custom Facebook marketing dashboard, our agency keeps you in the know at every second of the day. From the very first hour your campaigns start to run, you’ll see exactly how many people are clicking and converting. You’ll be able to measure performance by tactic, by CTA, by region, however you need to track your success.

Programmatic Display Advertising Service

Precise audience-building

Step one of a successful Facebook advertising strategy is to target the right people at the right moments. For some businesses, that can mean targeting key demographic multiple physical locations. In our initial consultation we’ll discover your ideal audience segments and devise the most efficient ways to reach those people on Facebook.

Web Design and Development Agency

Hands-free campaign management

Our Facebook marketing agency takes all the guesswork and all the real work out of your Facebook ad campaigns. Once we know what results you need, we set up the audience, the CTAs, the creative, the targeting, the conversion forms, literally everything. Then we watch them relentlessly to make sure they perform.

Email Marketing Campaigns

World-class support

At Cardinal your Facebook advertising is run by real people who know your business and know your goals. That means when you have questions, or decide you want to double down on a successful Facebook ad campaign, there is a real person on the other end of a phone call ready to help you through the next step to success.

Claim your share of 1 billion Facebook users

Cardinal is built by experts who make Facebook marketing their careers. The Cardinal team thrives on creating winning strategies that drive customers to your door. When you choose Cardinal as your Facebook advertising agency, you get…

An agency that listens
Yes, we’ll run your Facebook marketing campaigns for you, but we want to do more than that. We want to hear your big ideas for new campaigns. We want to help you set and go after new goals, and partner with you to grow your business faster.

Our total attention
It takes time and care to build a partnership that works. The Cardinal team invests that time in your company’s success. We can come to your office or hop on a video call, sit with you, and develop a winning Facebook advertising campaign that suits your unique market strategy.

Facebook marketing specialists
Your team is never too busy to answer your questions. A Facebook advertising expert will pair with your business, and work side-by-side with you. You’ll receive personal updates and answers for any difficulties along the way.

Fast, honest reporting
Receive reports on the results of your Facebook marketing team’s exploits at the interval you choose. You will have dashboards you can access any time, and also 24/7 access to our topnotch team.

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Case Studies

papa johns


3,96M
in revenue

379,2%
return on investment

average cost
per order across
social channels
$2.49

40%
Increase in
conversions


25%
Decrease
in cost per
conversion

SEO Carespot Icon173,880
digital leads in 9 months

Carespot Icon Gear blended cost per lead $3,94

Icon First Placeranked #1 in local map listings in 50% of searches

FAQ

What makes Facebook advertising worth the money?

Short answer: it’s only worth it if you know what you’re after. If you’re just looking for a way to build community with existing customers, organic Facebook posts might be all you need. If you want to drive traffic, clicks, leads, MQLs, or some other business metric in a visible, repeatable way, then you need a Facebook advertising strategy that works. Figure out how much that traffic or that lead is worth to your business, and you’ll start to have a rough idea of how to measure success in your Facebook advertising adventures.

Longer answer: Facebook has a unique handle on both breadth and depth. With over a BILLION users, you can find almost any customer segment there. But with Facebook Ad platform hyper-targeting tools, you can zero in with such specificity that it becomes your best bet for highly customized marketing segments, down to the neighborhood level. The costs for advertising on Facebook are (very roughly) comparable to advertising via Google Adwords, but much more customizable for just about any goal, audience, or budget.

What does a Facebook marketing agency do?

It starts with a custom assessment of your goals, your target audience(s), your location needs, and your messaging. We’ll lay out a plan for the Facebook audience, ads, and spend to start with, for your approval. Then we’ll set that plan into motion. That’s when the real work begins. We monitor your Facebook ad performance as we go, making small tweaks here and major changes there (with your approval, again). We don’t stop, even after it’s making you the money you were looking for. Basically, a Facebook marketing agency makes Facebook ads work, from start to finish.

It’s better to ask what we don’t do – This is not an organic Facebook post creation team. Our job is to meet your business goals through the fine art of paid Facebook advertising.

Who makes content for the Facebook ads?

Our team will get to know you through the initial discovery process, and as part of that, we’ll also familiarize ourselves with your product offerings, style, and tone of voice. Because of this, we can create all your ad content in-house, with no extra input. But if you have your own creative team on staff, we’re also happy to work with them to put their ideas to work.

Do we have to commit to an annual contract?

We want you to be completely confident that you’re getting your money’s worth for your Facebook marketing, so as an agency we contract accordingly. It takes a few months of testing and optimizing to establish steady, predictable pattern of results. So we sign you on for an initial three-month contract to set the magic in motion. After that, we can work out the terms of our agreement month to month or on an annual basis. Our clients tend to be so happy with the results that they want to sign on for the long haul, but we can work with your comfort level.

Will this require any special web development projects on our side?

Most of our clients already have all the infrastructure they need to receive traffic and leads from their Facebook advertising campaigns. But, of course, it depends on what your business goals are, and what your existing web resources look like. Examples of web content and tools you probably have include a customer record management platform, working landing pages, home pages, and web forms. If, after consulting with you, we find that your web content is incompatible with your business goals, we can help you devise a plan to quickly get the necessary items published.

How will we know if our Facebook marketing really works?

Your dedicated Facebook advertising specialist here at the agency will help you determine your ideal CPA (cost per acquisition) as part of the discovery process. It may take some time in the beginning to find the right balance of content, placement, and audience optimization, but your specialist will keep fine-tuning the campaigns until they are converting for your goals within your target price range. All of this information will be continually shared with you through custom dashboards and personal updates from your specialist, so you’ll know exactly when your Facebook campaign turns the corner toward success.

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