It’s hard to find an affordable, safe, and comfortable living space, which is why more people are turning to the internet to find an apartment that’s right for them.How easy is it for them to find you?

Our PPC management agency can get your apartment complex out in front of those who need a place to call home asap.

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The number of renters in the United States has skyrocketed since the last recession, causing the tables to turn as more people now hand over rent checks to their landlord each month instead of paying a mortgage. Housing studies also show that 65 percent of people renting are millennials ages 35 and younger and the demand for affordable housing continues to be on the up and up.

A quarter of the American population rents their homes (accounting for more than 43 million people), and no matter if a person searching for housing is a retiree or a college student, they are turning to the internet to find a place to accommodate them in their next phase of life.

Every month, there are more than 126,000 online searches on the keyword “apartments near me” (along with 46k searches for “apartments for rent near me” and a few thousand searches for “studio apartments near me” and “cheap apartments near me”).

Therefore, no matter what your clientele is for the people who rent your apartments, there’s likely a huge demand for it. And if your apartment complex doesn’t show up on the first page of the search engine results for “apartments near me”, then you’re losing out on a lot of business.

However, many landlords don’t know where to start when trying to increase their web presence to find new residents.Fortunately, by partnering with a renowned apartmentsPPC management agency like us, you can stand out from your competitors and get the edge on turning leads into leases. Our apartments PPC experts know how to target specific keywords that your key demographic is searching for and then we build content around that and share it to your website, facilitating trust and credibility with your future tenants.

And the fastest, most efficient way to gain exposure and awareness to people looking for your apartments is by implementing a solid PPC strategy that perfectly complements your other digital marketing efforts.

If you know that you need to change your marketing tactics to grow your apartments business, but you don’t know where to start, our apartments PPC management company can help. With Cardinal, we partner you up with dedicated apartments PPC professionals that know how to effectively implement SEO strategies by using informative, eye-catching ad copy that amplifies your business and marketing message. But we don’t stop there- we will then optimize your website’s landing pages to make sure that those clicks convert into real dollars through long lasting, regular rent-paying tenants.

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Let Us Help You Find Great Tenants

According to a recent study, paid search accounts for an increase in brand awareness by 80 percent. That’s huge! On top of that, 46 percent of people who are Googling certain keywords to find the information they need can’t decipher between paid advertisements and organic search results. This means that a PPC campaign done right is a great way to get to the top of the SERPs and noticed by people who are looking for your apartments. However, it can cost more time and money trying to figure it out yourself then partnering with professional PPC experts. So, just like we wouldn’t try to let just anyone move into our place without a vetting process on our own, you shouldn’t go into digital marketing alone either.

Igniting Your Growth With Cardinal

Leverage Cardinal’s apartments digital marketing solutions to get more residents by tapping into our PPC management expertise that focuses on:

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Ads That Get Noticed

You’ve done all the hard work to build up a great apartment complex with trustworthy, longstanding tenants, so now it’s time to partner up with an equally great PPC management company that knows how to create ad copy that engages the right demographic and gives future tenants the information they need to determine if your apartment complex is right for them.

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A Focus on Keyword Research

After learning more about your apartment business and its goals, Cardinal PPC experts dive right in to find the best keywords that target qualified leads, all while staying within your budget. We can help you create original and engaging ad copy that helps your apartments get noticed by the right people and drives them to visit your website and perhaps put in an application. We launch the plan and consistently monitor the activity from start to finish, redefining the strategy when necessary.

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Tapping into Social Media

While creating PPC campaigns for Google is important, Cardinal goes above and beyond by tapping into the power of social networking. We build PPC campaigns for Facebook and other social media platforms where your potential residents are going for information. Since social media networking is all about building trust, we keep the PPC messaging consistent, informative, and engaging across all platforms.

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Regular PPC Assessments

Whether you want to form a PPC campaign from scratch or have one already in place that needs a bit of fine tuning to produce results, Cardinal can take what you have and do a bit of tweaking and testing to get it to where it attracts- and converts- new tenants.

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PPC Budget Management

Since there is a cost to Pay-Per-Click advertising, Cardinal is cognizant of how your digital advertising dollars are spent. We first do some keyword research to figure out which ones are most effective for your apartment business and then Cardinal PPC specialists monitor- and perhaps adjust- your ad campaigns along the way to make sure they are producing the best results.

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Tracking Conversions

The purpose of setting up a PPC ad campaign is to get noticed and ultimately get new tenants, so Cardinal PPC management experts ensure that your ad campaigns are set up properly and working through to the end. From the first online impression to getting the job done- we track everything to see what’s working and what people are responding to.

Cardinal Specializes in
Apartments PPC Management

Cardinal’s apartments PPC management experts are skilled at creating customized SEO strategies that are catered to your specialty. Our focus on search engine optimization, targeted advertising, and increasing brand awareness can be the catalyst to expanding your resident base.

“Cardinal’s competitors constantly try to get us to switch to them. We are not interested in switching.”

Cardinal’s Proprietary Marketing Technology Lead Stream’s Benefits:

Double Your Resident Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value tenants.

Modernize Marketing

Executive Level Reporting

Tap into the type of analytical reporting that you didn’t even know was possible. No longer do you have to do all the legwork on finding the cost per lead. With Lead Stream, you will now be able to report on the Cost Per Customer marketing…and show the ROI.

Leadstream Benefits

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