Connecting Patients with Care, Together.

From Cardinal intern to full-time Flocker, Abby has climbed the SEO ranks! She works with a variety of small and mid-market businesses (like Parker Pediatrics, Thrive, and Atlanta Mobile Aesthetics), helping to ensure their mission is appearing in search engine results. 

With a deep understanding of the patient journey, Abby develops SEO strategies for clients so they’re found at every step. Extremely passionate about getting our clients to page 1, she develops campaigns that convert leads into loyal patients.

She loves exploring the city for vintage treasures and grabbing coffee with friends in her free time. Abby also enjoys drawing, painting, and hiking!

Alex Gonzalez is an accomplished Account Director at Cardinal with a passion for all things media and marketing. With 7 years of agency experience, she thrives in the fast-paced and exhilarating environment of agency life, relishing the diverse range of media, marketing, digital, and creative projects for clients.

As a key member of the client services team, Alex finds immense satisfaction in engaging with clients, understanding their objectives, and collaborating internally with subject matter experts to craft tailored and effective solutions. Her strength lies in crafting unique and strategic solutions by leveraging both client collaboration and internal team expertise.While helping any brand achieve its goals is fulfilling, working in healthcare marketing holds a special reward for Alex. The knowledge that the audience being targeted consists of potential patients seeking healthcare services, and connecting them with professionals who can improve their quality of life, adds a deeper sense of purpose to the work.

Outside the professional arena, Alex’s world revolves around activities at the barn, riding her horse! Alex also enjoys gardening/landscaping (even though most of her plants die every year), and hanging pool-side in the summer. When not immersed in these activities, Alex indulges in binge-reading Fantasy/Romance series and planning themed parties for every occasion. 

Alex Kemp leads Cardinal Digital Marketing’s analytics department, where he oversees business intelligence operations. With over nine years of paid media experience, Alex specializes in developing HIPAA-compliant data infrastructures that capture crucial marketing data to optimize campaign performance and drive qualified lead volume.

He is adept at applying advanced analytics techniques such as media mix modeling, regression analysis, A/B and multivariate testing, and incrementality testing to inform strategic decisions. Alex’s work focuses on some of the nation’s largest multi-brand, multi-location healthcare providers, including ATI Physical Therapy, LifeStance Health, and North American Dental Group. His insights ensure that clients efficiently allocate their paid media budgets, creating tailored strategies that not only improve marketing effectiveness but also deliver measurable business outcomes.

Some say Alex Membrillo was born to be the CEO of a digital marketing agency focused on growing multi-location companies. Others say the Flock chose him. Together with his outstanding team of high-flyers, Alex has led Cardinal to the promised land. Awards proudly include A Best Place to Work designation and a  spot on the Inc. 5000 list of fastest-growing privately-held US companies for three years running. 

And yes, a closet-sized office just past the foosball table by the restrooms.  

Having once tasted the bright lights and stardom that comes with being named a Digital Marketer of the Year by the Technology Association of Georgia (TAG), Alex is no stranger to the spotlight. He’s a Forbes Agency Council writer with placements in leading national publications including Entrepreneur, Search Engine Journal, Physicians Practice, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, SMASH Senior Care Marketing & Sales Summit,  Vistage Executive Leaders,  SHSMD, and HCIC. 

More importantly—and beyond all the credentials and cool accolades—Cardinal has experienced exponential growth under Membrillo’s leadership. His innovative approach to digital marketing has transformed the industry, especially the world of healthcare and private equity. His team is also growing in lockstep with his client portfolio, the two groups of people he lives to serve (alongside his loving family, of course).   

Amanda is a seasoned marketing and communications professional with over 14 years of experience in brand strategy and digital campaign execution. She has worked with major brands like Disney and McDonald’s, developing full-funnel strategies and leveraging data-driven insights to optimize campaign performance. Skilled in cross-functional collaboration, she ensures seamless product launches and impactful marketing tactics that drive engagement and conversions.

At Cardinal, Amanda is passionate about connecting people to the right care through strategic and meaningful marketing initiatives. She believes that strong client relationships and authentic brand alignment are the key to driving impactful results.

Outside of work, Amanda enjoys spending time outdoors, embracing fresh air and sunshine whenever possible. She and her husband share their adventures with their beloved dog, Winston—her constant companion and absolute favorite!

Ashley joined the Flock with a strong background in the health, wellness, and fitness industry. With a Bachelor of Arts in Advertising from the Grady College of Journalism and Mass Communication at the University of Georgia, she has honed her skills in management, social media, and digital marketing strategy.

As an Account Director at Cardinal, Ashley is passionate about building meaningful connections and driving impactful marketing initiatives. Her global volunteer work has shaped her perspective, reinforcing the belief that true connection has no boundaries. She brings that same empathy and strategic mindset to her work, ensuring that every campaign delivers value and purpose.

Outside of work, Ashley loves traveling, embracing new cultures, and continuing her mission of giving back—always striving to learn as much as she gives.

Ashley brings to the Flock more than a decade of marketing experience in a variety of industries, including manufacturing, technical consulting services, and finance. She excels at helping B2B companies tell their stories, educate their customers, and drive demand.

At Cardinal, Ashley leads our brand marketing program; she’s on a mission to share Cardinal’s performance marketing expertise with the healthcare industry. She collaborates with our team to create content that helps multi-location healthcare groups build patient-acquisition machines. 

As an empathetic marketer, Ashley has an innate ability to understand buyer audiences and a ferocious curiosity to learn everything about them. She uses these insights to develop innovative content strategies that motivate and inspire people to take action. Much like her love of gardening, Ashley’s initiatives are the seeds that help Cardinal grow our client base exponentially!

When she’s not implementing growth marketing tactics, you can find Ashley outside, either hiking or kayaking around her home state of Maine. She also loves taking photographs and working on her small flower farm!

Beatriz Uscategui is a dedicated Data Analyst with 6 years of experience. She has dedicated the past six years to a focused career in digital data analysis. Having contributed significantly to analyzing data in advertising agencies, Beatriz has served a diverse clientele across entertainment, retail, e-commerce, education, and healthcare.

As an industrial engineer passionate about data-driven insights, Beatriz specializes in business intelligence, business analytics, and data analytics. She possesses a keen ability to extract meaningful insights from complex data sets, empowering organizations to make informed decisions.

Proficient in visualization tools such as Power BI, Tableau, Datorama (Salesforce), and Data Studio, Beatriz leverages Python scripting to optimize, debug, clean, and standardize data. Through training and certifications in Python and various visualization platforms, She has honed the skills necessary to deliver innovative and efficient data solutions.

Brandon Wilhelm is a Group Media Director with a deep passion for meaningful, results-driven marketing. With years of experience leading paid media initiatives and building high-performing digital marketing teams, Brandon has witnessed the evolution of digital advertising firsthand. His journey in healthcare marketing began by supporting major cancer research fundraising efforts, and he has since developed a refined expertise in connecting patients with care through thoughtful, strategic approaches.

At Cardinal, Brandon combines clarity and adaptability to deliver impactful campaigns that make a real difference. He emphasizes that performance is more than just numbers on a dashboard—it’s about the lives impacted by the results, whether it’s supporting a company’s growth or helping individuals access essential healthcare. His commitment to continuous improvement stems from a belief that solving complex problems is both a responsibility and a privilege.

When he’s not shaping marketing strategies, Brandon enjoys traveling, hiking, camping, and exploring national parks with his family. Whether he’s on the soccer field or sharing adventurous meals with his wife, he finds joy in embracing life’s adventures and spending quality time with his kids.

Carla is a results-driven Senior Media Manager with extensive experience leading paid search strategies across diverse industries, including telecommunications, pet care, non-profits, and health and wellness. With a deep understanding of SEM and SEO, she specializes in optimizing digital campaigns to drive performance, enhance visibility, and maximize ROI.

At Cardinal, Carla leverages her expertise to craft strategic media plans, ensuring efficient budget allocation and continuous campaign improvement. Her analytical mindset and passion for digital marketing help brands connect with the right audiences while achieving measurable success.

Carlton graduated from the University of Georgia (GO DAWGS) with a degree in Advertising and New Media. With a passion for digital marketing, she joined the Flock as an intern, and is now flying high as a Paid Media Specialist!

At Cardinal, Carlton develops, executes, and optimizes cutting-edge digital campaigns for our multi-location healthcare groups like Northeast Digestive Health and Boston IVF. With a deep understanding of the patient journey, she uses her expertise to fully maximize the result of each PPC campaign.

In her free time, Carlton enjoys rewatching The Office, listening to (true crime) podcasts, and whipping up something in the kitchen. When she’s not at home, she likes exploring Atlanta, going on long walks, or traveling to see her friends, family, and four-legged friends

Carolina (Caro, as we call her)  joined the Flock with a solid background of 4 years in digital marketing and 6 years in marketing overall. She is detail and goal-oriented with a flair for digital strategy, problem-solving, and making data-driven decisions.

Caro is well-versed in navigating multiple platforms, including TikTok, Pinterest, Facebook, Instagram, LinkedIn, and more. She has extensive experience in healthcare marketing, having worked both on the agency side and with reputable healthcare brands. This exposure has equipped her with valuable insights into crafting effective messaging and targeted designs tailored to the specific needs of the healthcare industry. What motivates Caro to continually improve performance and achieve better results is her fascination with understanding user behavior. Instead of seeking a one-size-fits-all solution, she focuses on providing personalized experiences based on individual preferences and interactions. 

When she isn’t working, Caro enjoys spending time with her dogs by the pool and indulges in her passion for dancing. Exploring the world is also close to her heart, as she frequently embarks on short weekend trips, ensuring she makes the most of her time and cherishes life’s adventures.

Caroline joined the Flock as a Creative Intern, and is now flying high as a Creative Specialist! With experience in graphic design and creative strategy, she excels in producing show-stopping visual content for all our healthcare clients. 

Caroline implements design solutions that not only match their overall vision, but also help drive patients to their door. She’s passionate about using her creativity to provide clients with websites, social ads, and landing pages that fit their brand identity. Excited by the challenge of catering to each client’s individual business goals, she enjoys the opportunity to make new products each day.

When she’s not creating eye-catching ads, Caroline still gets her creative juices flowing! She is often trying her hand at pottery/ceramics, developing screen prints, or tending to her house plants. As a friend to buzzing pollinators, she can be found beekeeping in her spare time. Caroline really is the bees knees!

Catalina’s commitment to connecting people with life-enhancing services through innovative paid media strategies is a driving force in her work. Her enthusiasm for testing new ideas and staying inspired by industry leaders keeps her at the cutting edge of digital marketing, constantly pushing for better results for our clients!

Working in healthcare marketing holds a special place in Catalina’s heart. She finds it exceptionally rewarding to contribute to campaigns that directly enhance people’s quality of life, aligning her professional expertise with her personal values.

Outside of her professional life, she finds joy in handcrafting, a testament to her creative spirit, and loves spending time outdoors, whether it’s walking her dog or attending Barre classes. 

Cindy is the Head of Talent and Human Resources at Cardinal, bringing her passion for people and her extensive expertise to drive the company’s success. With a career spanning 15 years, she has cultivated a deep understanding of recruiting, HR, and advertising/marketing, making her a true asset to the Cardinal team.

What fuels Cindy’s enthusiasm for her role at Cardinal is her profound appreciation for people and the value they bring to the organization. She thrives in an environment that recognizes and celebrates the contributions of every employee, understanding that their collective efforts are the key to the company’s success. Her motivation is deeply rooted in the satisfaction of working with happy, kind individuals who recognize and value her contributions. It’s this mutual appreciation that propels her to excel in her role, fostering a positive and harmonious work environment for the entire Flock!

Beyond her professional life, Cindy possesses a passion for carpentry. If it can be crafted from wood, she is more than willing to take on the challenge. Her creative spirit shines through in her carpentry projects, showcasing her ability to transform raw materials into functional and beautiful creations. Additionally, she finds solace and joy in beach vacations, reveling in the tranquility of the sun-drenched shores and the soothing sound of waves crashing nearby. 

Clara Lopez Cabanillas is an accomplished SEO Specialist with a penchant for making positive impacts through her work. With a diverse background spanning various industries, Clara brings a wealth of experience to her role. 

At Cardinal, Clara finds fulfillment in knowing that her efforts contribute to enhancing people’s lives. She believes that effective marketing, especially in the healthcare sector, is all about forging positive connections and reassuring individuals that they are in good hands throughout their healthcare journey. With over three years of experience in SEO and a background in copywriting, Clara excels in on-page optimization and content creation, making her a valuable asset to any team.

Outside of work, Clara has a keen interest in fiber arts, including knitting, sewing, and mending, and enjoys casual basketball games with friends. Additionally, she admits to having a guilty pleasure for watching bad movies, finding enjoyment in their entertaining flaws.

Dana is an experienced Digital Marketing professional with 12 years of experience and a degree in Advertising. Specializing in Google Search campaigns, the Google Marketing Platform, programmatic campaigns, and Social Media and Amazon DSP and SA campaigns, Dana has managed six-figure budgets for major clients in both the U.S. and the UK. Beyond her technical expertise, she brings strong soft skills, including empathy, responsibility, and organization, making her a well-rounded strategist. Dana has worked with healthcare clients and finds healthcare marketing particularly rewarding because it allows her to connect people with services that improve their quality of life.

Driven by a desire to continue learning and growing, Dana is motivated by the opportunity to deliver better results for clients through streamlined KPIs. She is passionate about developing her strategic skills and taking her career to the next level.

Outside of work, Dana is an avid lover of the arts, taking drama, dance, and singing lessons. Dana is also deeply committed to empathy, which she considers a key strength in both her personal and professional life.

With a strong balance of creativity, technical skills, and empathy, Dana is always eager to learn and make a meaningful impact.

Daniel Delgado, a skilled Web Developer at Cardinal, finds joy in creating new things and tackling the challenges of bug fixing—an essence of the development world. With 2 years of specialized experience in WordPress and a commendable 8 years in the broader IT industry as a full-stack developer, Daniel brings a wealth of technical expertise to his role. While it marks his first venture into healthcare, his diverse skill set reflects his adaptability and proficiency in various development aspects.

For Daniel, the driving force behind improving performance and achieving better results is rooted in a commitment to continuous learning. This dedication to staying on the cutting edge of web development technologies propels him to refine his skills consistently. Working with healthcare brands and diving into healthcare marketing is particularly rewarding for Daniel. It provides him with a deeper understanding of the industry, fostering professional growth and contributing to his overall development.

Beyond his coding endeavors, Daniel finds relaxation in being with his family and surfing the vast expanse of the internet. Whether crafting digital experiences or enjoying leisure time, Daniel Delgado is not just a web developer; he’s a professional who embraces challenges, continuous learning, and the joys of family and technology.

Before starting a career in education, Dani worked as a recruiter while she was in graduate school. After 6 years, she was ultimately drawn back to talent acquisition and joined the Cardinal Flock! 

With a huge passion for making connections and helping both Cardinal and the candidate grow in success, it’s Dani’s job to source and find the highest level of talent for Cardinal. Networking and seeing connections develop into company-wide growth motivates her to work hard and ensure that our clients work with the MOST qualified people to grow their business and generate more patients! 

When she isn’t recruiting top talent for Cardinal, you can find Dani awake at 4 AM almost​ every morning lifting heavy things. She is also often occupied by her two boys, which is almost another full-time job!

Diego Rivas is a pro Web Developer renowned for his expertise in crafting dynamic and innovative digital solutions. With a knack for blending creativity with functionality, Diego crafts killer websites that not only look good but work like a charm.

With around a decade of experience under his belt, Diego is a jack-of-all-trades when it comes to web development. From crafting WordPress themes to delving into e-commerce sites, he’s done it all. He’s even dabbled in various content management systems, like Contao and Joomla, with one of his standout projects being the Argentinian National Tourism Website. Diego’s drive to excel and achieve better results comes from his belief in teamwork and communication. He’s all about working together to make magic happen.

Outside of work, Diego’s all about the good vibes. You’ll find him catching waves while surfing, casting lines while fly fishing, or jetting off to new destinations. He’s all about living life to the fullest, both on and off the clock.

Dylan is an Associate Media Director at Cardinal Digital Marketing, with over a decade of experience in digital marketing. He specializes in search, social media, tracking, and reporting, helping clients identify gaps in their strategies and implementing campaigns that drive results. Dylan has collaborated with a range of healthcare organizations, from consumer product companies addressing medical issues to large medical centers and emergency care facilities.

Passionate about understanding the challenges companies face, Dylan is dedicated to optimizing performance continually, improving month over month and year after year. His approach involves adapting strategies based on data and the constantly evolving media landscape. Dylan finds healthcare marketing particularly rewarding because it allows him to connect people with providers in a meaningful way, helping individuals find the care they need at critical times.

Outside of work, Dylan enjoys cooking, playing guitar, exploring Philadelphia, hanging out at coffee shops, making friends with all the dogs and window cats, riding his bike, spending time with friends, and striving to be a better person each day.

Emilee graduated from Kennesaw State University with a degree in Media and Entertainment and a minor in ‘watching a bunch of movies and calling it education.

With experience in various fashion marketing roles, she joined the Flock as an intern and is now flying high as a Marketing Creative Specialist.

With a passion for all things creative, Emilee develops, executes, and monitors brand marketing projects, with an emphasis on copywriting and video production. She uses her expertise to develop new marketing initiatives that increase brand awareness and drive new clients. 

She loves being able to showcase Cardinal’s qualities and expertise in an exciting way, while also having ANY excuse to come into the office dressed like her style icon Fran Fine (The Nanny). 

Outside of her regularly scheduled work, Emilee has a passion for fashion, thrift shopping and film. She loves to collect vintage home decor and designer clothing! Her life goal, you ask? To master the perfect Jerry Seinfeld impression. She is a tea connoisseur, so you will find her at home making a delicious chai or crafting the perfect matcha latte. Tea-riffic. 

With over a decade of experience in marketing and account management, Erin brings a wealth of expertise to her role at Cardinal. Her career began at a specialized healthcare SEO agency and she is excited to return to the industry where it all started. 

What sets Erin apart is her passion for strategic thinking. She revels in the art of partnering with clients, diving deep into their unique stories, and identifying solutions that not only address immediate challenges but also propel their businesses forward. At Cardinal, Erin channels her boundless curiosity and unwavering determination into fueling positive performance through strategic partnerships and innovative approaches. Her desire to learn, adapt, and never settle drives her to consistently seek better results, mirroring the dynamic and ever-evolving nature of the healthcare and marketing landscape.

In her free time, Erin can be found wrangling her two toddlers, enjoying outdoor adventures (when the Florida weather permits), and trying to keep up with her favorite podcasts. She also enjoys scoring awesome sales on home decor (that she may or may not need).

Evan has a wealth of paid media experience across a variety of industries, from small local businesses to publicly-traded national chains. As Director of Paid Media Strategy, he works with Cardinal’s account and implementation teams to ensure that campaigns are driving the right value for each client while identifying and activating opportunities for growth.  

Evan is experienced in managing campaigns through paid search, paid social, display, and video, giving him a unique perspective on performance optimization and full-funnel marketing strategies. Ultimately, Evan is laser-focused on deploying digital marketing initiatives that deliver meaningful and measurable results for the business.

Federico is a dedicated SEO Specialist with a passion for research-driven strategies that connect people with the answers they seek. With four years of experience in digital marketing, he has specialized in SEO while also expanding his expertise into Conversion Rate Optimization, App Store Optimization, Social Media, and Email Marketing. His background in agency work has exposed him to a wide range of industries and challenges, making him adaptable and always eager to test new approaches.

At Cardinal, Federico thrives on the opportunity to experiment with innovative SEO tactics while taking ownership of projects. He is excited to bring his skills to the healthcare space, helping patients find the right providers when they need them most.

Outside of work, Federico is a passionate sports enthusiast. Whether playing, watching, or analyzing, team sports are his go-to hobby. A devoted Boca Juniors fan, he also closely follows the NBA and NFL and has played both basketball and American football in Argentina.

Meet Florencia Arguello Osuna, a dedicated SEO Specialist with an ever-evolving spirit and a passion for making digital landscapes thrive. With around three years of experience under her belt, keywords research and on-page content optimization are her forte.

What sets Florencia apart is her unwavering enthusiasm for every client’s journey. Every project is a puzzle waiting to be solved, and she approaches each challenge with a “game on” mindset. Watching her clients flourish and achieve their goals is what keeps her driven. For her, it’s all about being part of a team that shares a singular objective. Beyond her technical prowess, she possesses a unique fascination with understanding user behavior and deciphering the intricacies of human thought.

Outside of the office Flor enjoys traveling with her son, Francesco. She loves to find new places where Francesco can run around and play while she relaxes and savors some treats.  

Florencia brings a unique blend of analytical prowess and a deep passion for translating data into meaningful insights to the Flock. With four years of dedicated experience in the field, she has honed her skills in a manner that enables her to bridge the gap between data and decision-making.

Florencia’s enthusiasm is fueled by her innate ability to connect data with people. She derives immense satisfaction from assisting individuals in making informed, data-driven decisions, fostering a culture of data consciousness within organizations. Always striving for improvement, Florencia relentlessly seeks innovative solutions that amplify the impact of data. She sees marketing as a means of creating connections between companies and people, and she believes that healthcare marketing is particularly rewarding because it directly contributes to enhancing people’s lives.

Outside of work, Florencia is a devoted mother to a three-year-old and she finds joy in witnessing his growth and happiness as he learns new things. She also enjoys the tranquility of swimming and recently started singing lessons. As a true family person, Florencia spends her Sundays at her father’s house enjoying traditional Argentine asado.

With over 11 years of experience in account management and media planning, Gaby Fanizzi has a proven track record of developing and executing high-impact, omni-channel advertising campaigns across a variety of industries, including financial services, retail, and healthcare.

Passionate about creating meaningful stories that resonate with a brand’s target audience, Gaby is committed to delivering measurable business results through data-driven digital strategies. She takes the time to understand a brand’s core values and leverages that insight to drive success. Whether optimizing performance through SEO, social media, or high-impact digital advertising, Gaby helps clients thrive in a competitive landscape by forging meaningful connections and offering a trustworthy work ethic to ensure projects are completed with excellence.

Outside of her professional life, Gaby is a dedicated New York Rangers fan, a frequent hot yoga enthusiast, and an avid lover of The Great British Bake Off (Junior Edition!).

Though Gina joined the Flock with an extensive background in marketing for large global software companies, a change of heart led her to a career in recruitment. It’s at Cardinal that she’s discovered her knack for making connections. 

With a passion for leading, relationship building, and connecting with others, she can recruit the most talented people to join our Flock! Gina has sourced and placed nearly half of our team, contributing to our exponential growth. She makes sure that our clients work with the MOST qualified people to grow their business and generate more patients! 

When she’s not at The Nest, you can find Gina working out with her husband or snacking on a meat and cheese platter. As the CEO of her family, she is often occupied by her two boys, which is almost another full-time job!

Grace is a dynamic and visionary leader in talent acquisition, known for her transformative approach to recruitment and her commitment to fostering a positive candidate experience. She excels in building high-trust partnerships and driving impactful talent strategies that align with organizational goals.

At Cardinal, Grace is dedicated to optimizing recruitment operations and cultivating diverse, qualified applicant pools across various departments. Her expertise in delivering data-driven insights and analytics ensures that recruitment efforts are strategic, efficient, and effective.

Grace’s passion for empowering others and creating meaningful connections is evident in her approach to talent acquisition, making her a key driver of success for Cardinal.

Guido is a Project Manager with over 10 years of experience handling high-impact projects. Starting his career in creative projects, he developed innovative solutions to diverse challenges. Over time, he transitioned to a process-driven and modernization approach, leading projects and teams toward high results. This blend of creativity and structured methodology equips Guido with the skills to manage complex situations and contribute effectively to any team.

At Cardinal, Guido is passionate about diving into tough situations and guiding his team to successful outcomes. He particularly enjoys working with the Flock during this growth phase, creating strategies to help clients and ensuring people get the care they need.

Guido is driven by the impact of small changes that lead to significant results. Watching a solution for a single issue evolve into a comprehensive strategy that elevates the entire team motivates him to focus on continuous improvement. For Guido, healthcare marketing is especially rewarding because of its ultimate impact on patients’ lives. Connecting people with the care they need in an easy and quick way, and potentially improving their lives, brings him immense fulfillment.

Outside of work, Guido is passionate about music and culture. He spends his free time attending various cultural events—concerts, museums, festivals—soaking in the experiences and enjoying the vibrant cultural scene.

Ian is an experienced web developer who thrives in an ever-changing environment, fueled by the excitement of working on diverse projects and witnessing the tangible results of his efforts. With over 15 years of industry expertise, he has mastered a wide range of web technologies, including ASP.net, React, WordPress, and PHP, where he developed a groundbreaking testing 

platform for sleep apnea patients.

Ian’s curiosity is the driving force behind his continuous pursuit of improvement. He firmly believes that trying new things and breaking free from inefficient patterns is essential to reaching new heights of excellence. He approaches each project with a fresh perspective, always seeking innovative solutions to deliver optimal results. While Ian’s work primarily revolves around web development, he finds great satisfaction in contributing to the healthcare landscape. His role is just a small piece of the puzzle and he takes pride in the impact he makes on improving the lives of others. By leveraging his expertise in web development, Ian feels empowered to make a meaningful difference in the healthcare sector.

When Ian is not immersing himself in web development, he enjoys mountain biking and exploring personal audio. While he may not actively participate in playing soccer, he is an avid spectator, finding joy in watching the beautiful game. And, of course, Ian’s love for coffee remains a constant presence, always seeking the perfect cup to enhance his day.

Itaili brings a combo of fiery passion and proficiency to her work. Specializing in Paid Social, she plays a pivotal role in crafting and executing innovative strategies. Cardinal’s commitment to saving and improving lives resonates deeply with her, fueling a passion for utilizing data-driven strategies and growth tactics.

Driven by a personal pursuit of excellence, Itaili consistently seeks to challenge and surpass her limits. Her motivation is key in driving better results and achieving performance milestones for our clients! She finds personal fulfillment in contributing to campaigns that positively impact patients, knowing her efforts help them get the care they deserve.

Beyond the professional realm, Itaili enjoys a life rich in diverse experiences. She is an avid runner, finds tranquility in meditation, and has a passion for travel and exploring new cultures.

Jacob, a proficient Paid Media Supervisor at Cardinal, is driven by a genuine passion for assisting individuals in discovering solutions tailored to their needs. With a decade of experience in paid digital media, Jacob brings a wealth of expertise to his role at Cardinal.

Jacob’s commitment to continuous improvement is evident in his approach to digital media. He believes in embracing the ever-evolving landscape, fostering a culture of testing, embracing failure as a pathway to growth, and strategically investing in successful initiatives. For Jacob, healthcare marketing holds a special reward. The satisfaction of helping people discover personalized solutions aligns perfectly with his professional ethos. The opportunity to contribute to the healthcare industry, where tailored solutions are paramount, resonates deeply with his passion for making a positive impact.

Beyond the digital realm, Jacob finds joy in trail running, witnessing the growth of his kids, and indulging in the immersive world of books, even if they take a bit too long to finish.

Upon graduating from the University of Georgia, Jacqueline spent several years working in the healthcare marketing world. As her love for digital marketing grew, she found a place here at Cardinal!

Passionate about driving results and improving online presence, Jacqueline helps many of Cardinal’s clients, like Cardiothoracic & Vascular Surgeons (CTVSA), Savida Health, CityVet, and Bridging the Gaps, reach more patients. She thrives on robust project management and uses her experience in paid search and SEO to help implement innovative strategies that maximize performance and ignite growth.

Now residing in Orlando, Florida, Jacqueline spends her free time reading, cuddling with her dog, doing pilates, and listening to true crime podcasts! You can find her exploring her local bookshops with a matcha latte in hand.

Jean Zhang is the Senior Creative Director at Cardinal Digital Marketing, where she leads data-driven creative and technology strategies for clients. With a keen ability to analyze data from usability tests, focus groups, and campaign performance, Jean derives insights that form the backbone of client strategies. She has successfully launched numerous digital campaigns across web, media, email, video, content, and mobile platforms. Her expertise in demonstrating the value and ROI of her data-driven creative approach consistently converts project-based clients into long-term partnerships.

Juan is a dedicated SEO Specialist with over 5 years of experience working in digital marketing. His expertise spans On-Page optimization, Technical SEO, local SEO, and Off-Site SEO.

Working in SEO has made Juan a fast learner, adapting to constant changes and staying up-to-date with the latest best practices, news, and trends. At Cardinal, gets to leverage his SEO enthusiasm to connect good people with great healthcare providers and ensure users find valuable information and accessible websites. Juan finds healthcare marketing particularly rewarding as it enables him to combat online medical misinformation while learning about clients’ services and implementing user-first SEO strategies.

Juan is driven by his own experiences as a user seeking reliable information online, motivating him to make impactful improvements to clients’ websites. He has a strong desire to fight misinformation and black hat SEO tactics that prioritize revenue over creating helpful websites.

In his personal life, Juan is passionate about racket sports, playing padel four times a week and tennis twice a week. He also enjoys cooking new recipes.

Kelly Cazzanello is a dedicated Sr. Paid Media Manager with 6 years of experience in digital marketing. Her diverse background includes roles such as digital marketing analyst, social media planner, community manager, advertising tutor, paid media manager, and media operations specialist. This varied experience provides her with a well-rounded perspective, enabling her to develop impactful and innovative strategies.

At Cardinal, Kelly is passionate about achieving exceptional results and believes that the organization’s mission aligns perfectly with her goals. She is driven by the tangible impact her actions have on clients’ success and the constant challenge to push her limits, learn, and achieve better outcomes. Kelly’s interest in healthcare has grown over the years, and she is excited to merge her passion for marketing with her interest in healthcare, knowing that her efforts help connect people to essential services and resources.

Outside of her professional life, Kelly enjoys specialty coffee, exploring new coffee shops, trying different types of food, watching series and movies, attending local fairs, doing pottery, and exercising. She considers herself a proactive, collaborative, and results-oriented professional who is always eager to learn and grow.

Kimberlee Bochek brings a wealth of experience and a deep passion for healthcare marketing. With nine years of dedicated work in this field, her expertise spans both agency and in-house settings, allowing her to bring a unique perspective to her role.

Kimberlee’s journey in healthcare marketing began as a medical content writer and link builder at a digital marketing agency. It was during this time that she discovered the profound impact marketing can have in connecting patients with the right medical providers who can positively transform their lives. This realization became the driving force behind her work. As a Senior Account Director, Kimberlee understands the intricacies of healthcare marketing from the client’s perspective. With a firsthand understanding of the distinction between good and great agencies, Kimberlee is committed to forging long-term client relationships built on trust and exceptional results.

Beyond her professional achievements, Kimberlee is known for her vibrant personality and sense of humor. Outside of work, she indulges in her newfound passion for interior design, channeling her creativity into transforming her new home. Additionally, she enjoys spending weekends at the pool, taking leisurely walks with her beloved pup, showering affection on her two cats, and exploring the vibrant culinary scene of the Tampa Bay area.

Kristen is a dedicated Sr. Paid Media Manager with 7 years of experience in digital marketing. Her diverse background from different channels, industries, countries and niches provides her with a well-rounded perspective, enabling her to develop impactful and innovative strategies.
At Cardinal, Kristen is passionate about achieving exceptional strategies and tactics that will drive innovation, foster sustainable growth, and empower teams to exceed their goals while delivering measurable impact.
In her personal time, Kristen enjoys movies, traveling, trying new restaurants, attending concerts, and doing photography. She describes herself as proactive, friendly, and honest, always enthusiastic about learning, sharing, and growing.

Laura is an Applied Analytics Specialist with nearly 15 years of experience in data analytics, including 10 years in digital marketing. She excels in dashboarding, attribution modeling, AB testing, and forecasting. Laura has also gained valuable experience in healthcare analytics, having managed monthly reports and QBR data visualizations for a medical technology company.

Passionate about her work at Cardinal, Laura thrives in a dynamic and talented team environment where she can continuously learn and apply advanced analytical techniques. Cardinal’s amazing healthcare clients drive her to improve performance, knowing that her efforts contribute to a sector that directly impacts people’s well-being. Laura finds healthcare marketing particularly rewarding due to the unique challenges and opportunities it presents. She is fulfilled by the knowledge that her work helps improve healthcare access and outcomes for individuals.

Outside of work, Laura enjoys hiking and being outdoors, road-tripping, and reading novels that keep her up until 2 AM. She also loves spending time with her large family, playing the piano, watching true-life movies or series, and trying ethnic food.

Lauren is Cardinal’s partnership expert! As Chief Growth Officer, she collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution. She has more than nine years of experience in developing multi-channel digital marketing strategies for multi-location healthcare organizations that encompass search engine optimization, digital advertising, and reputation management. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands like Tenet Health’s Urgent Care Division, DentalOne Partners, LifeStance Health, and Sage Dental. She’s helped scale multi-location healthcare groups from 16 to 200+ locations via acquisitions and de novo strategies.

Lena is a marketing and communications pro with over a decade of experience in a wide variety of industries ranging from healthcare and higher education to spirits, “smart” socks and enterprise security software. Her diverse background includes roles in media relations, organic social media management, copywriting, content creation, account management, paid media strategy, and general marketing strategy.

This wide range of experience allows Lena to approach goals and problems with a breadth of unique perspectives. At Cardinal, Len is looking forward to taking a proactive, collaborative and creative approach to achieve client and agency goals, learn new industries and connect people with the healthcare services they need. 

Born in Orlando, FL, Lena’s education, career and family life led her to Gainesville, FL; Nashville, TN; and Jacksonville, FL  before returning to Orlando to put down roots with her husband, two dogs and one-year-old daughter. Outside of work, Lena enjoys spending time with her family, scouting out the best places to get specialty craft beer and coffee, trying new recipes and restaurants, being outside (when Florida’s weather allows), and catching up on new books for her monthly book club with friends.

Exceptionally skilled in graphic design and photography, Lexie graduated from the University of North Georgia with a Bachelors of Fine Arts. 

From Cardinal intern to Junior Creative Specialist, she develops creative strategy and produces successful web designs for our multi-location healthcare clients. Lexie loves being able to bring our client’s ideas to life in a way that represents their company’s brand identity. She implements design solutions that not only match their overall vision, but also help drive patients to their door! 

In her free time, Lexie enjoys discovering creative hobbies like sewing and crocheting, cooking and baking new recipes, and hanging out with her dog Sadie!

Lucas is your go-to guy for all things SEO. He’s just crazy about it! At Cardinal, he’s pumped to take his SEO game to the next level and make a real splash in the digital world.

With three years of SEO wizardry under his belt, Lucas is all about crunching numbers and diving deep into data. He’s like a detective, but instead of solving crimes, he’s cracking the code of search engines. While healthcare marketing is new turf for Lucas, he’s stoked about the idea of making patients’ lives easier. Imagine finding the right doc or getting a timely diagnosis without all the hassle. That’s the dream!

Outside the digital realm, Lucas is a man of many talents and interests. He’s a whiz in the kitchen, loves pumping iron at the gym, and can grapple with the best of them on the BJJ mats. But that’s not all—he’s also a tabletop RPG aficionado, a WoW raider extraordinaire, and a movie buff who can appreciate everything from Oscar winners to cheesy action flicks. Lucas knows how to live life to the fullest, on and offline!

Lucía (or Lu) is a passionate Paid Search Manager at Cardinal with a strong affinity for the healthcare industry. With over 2 years of experience in digital marketing, Lucía brings her expertise and creativity to achieve remarkable results in her role. 

What fuels Lu’s drive for continuous improvement and better performance is the perfect blend of data science and creativity that she gets to explore in her work. This unique combination allows her to devise innovative strategies and deliver outstanding outcomes for Cardinal’s clients. Healthcare marketing holds a special place in Lu’s heart due to the rewarding feeling she gets from contributing to the industry’s growth. Working with healthcare brands allows her to play a vital role in making the user experience  smooth and effortless, which is of utmost importance when it comes to healthcare services. She finds it truly fulfilling to contribute to a sector that impacts people’s lives positively.

Outside of work, Lu is a music enthusiast and is always on the lookout for new tunes to enjoy. She also cherishes her time with friends and loves to explore different places. Family holds a significant place in her heart, and spending quality time with her parents and brother, especially during Sunday barbecues, brings immense joy to her life

Marc is an Associate Media Director with over 13 years of experience in digital marketing, including 2 years in the pharmaceutical industry. He specializes in SEM, paid social, and e-commerce optimization, with a proven track record of driving revenue growth and enhancing brand visibility. Marc is skilled in managing multi-million-dollar budgets, optimizing PPC campaigns, and implementing innovative strategies. 

Marc is passionate about connecting clients and people with the information they want, when they need it, and is driven by the principle of never settling, always striving for better results for his clients.

In addition to his professional achievements, Marc excels in team leadership, client relations, and cross-functional collaboration, and is recognized for his ability to resolve complex issues.

María is a dedicated Sr. Paid Media Manager with 8+ years of experience in digital marketing. Her career has been marked by a strong focus on data-driven strategies, where she excels at analyzing campaign performance metrics, interpreting data insights, and making strategic adjustments to drive better results. María’s innovative approach, which combines analytical rigor with creative thinking, has enabled her to tackle complex challenges and develop impactful solutions.

At Cardinal, María is excited about the opportunity to deepen her understanding of client strategies and to further grow her expertise. She is particularly drawn to Cardinal’s mission of helping clients achieve exceptional results and scale their businesses. María is eager to continue learning and evolving in her role, and she is motivated by the chance to connect clients with the services and resources they need to succeed.

María’s background in healthcare marketing is extensive, having worked with a range of organizations including dental clinics, ENT institutes, a Preventive Medical and Genomic Studies Center, and a health insurance company. This experience has enriched her understanding of the unique challenges in healthcare marketing and has fueled her passion for delivering precise and helpful information to the right audience.

Outside of her professional life, María enjoys tea time, staying active with workouts and trekking, and indulging in her love for series and food fairs. 

Maya Koziol is an SEO Manager with four years of experience in search engine optimization. She began her professional SEO career as an SEO & Content Marketing Associate for a digital marketing agency, was quickly promoted to SEO Specialist, and then moved on to be the SEO Specialist at an Orthodontic Support Organization (OSO) for two years, all while completing her Masters in Communications with a Specialization in Advertising from S.I. Newhouse School of Communications at Syracuse University, which she graduated with in May 2023. 

At Cardinal, Maya identifies with the organization’s mission because she is committed to providing clients with exceptional SEO results that allow them to connect patients to the care they need. She is driven by the challenge of staying ahead in the ever-changing digital marketing environment and loves that SEO allows her to constantly learn and grow as a professional.

Maya’s interest in healthcare stems from her family of nurses and her passion for helping others. She loves seeing her clients succeed as she knows the measurable outcomes she drives for them ultimately help their patients.

Outside of her professional life, Maya loves to read and also considers herself a TV enthusiast. She can often be found at a concert, traveling, or spending quality time at home with her fiancè, dog and two cats.

Mercedes (or Mechi) joined the Flock with 3 years of paid search experience under her belt. She is deeply passionate about her role and cherishes the opportunity to continuously learn and grow in the dynamic world of paid media. Her work at Cardinal is driven by her desire to build strong, caring relationships with clients.

Mechi strives to achieve better results because she understands the profound impact her efforts have on clients and, ultimately, the people in need of their services. The satisfaction of making clients happy and contributing to the well-being of others is a key motivator for her.. Being able to play a part in improving health and overall well-being by effectively promoting her clients’ offerings at the right time and place fills her with excitement and a sense of purpose.

Outside of the office, Mechi enjoys attending concerts, binge-watching the heartwarming series “This Is Us” (which she has watched twice already!). Most importantly, she values spending quality time with friends and family eating Argentinian asado.

Michelle brings a unique perspective to her role as Sr. Account Manager as she was a client of Cardinal before joining the Flock! Her passion for digital marketing was ignited during her previous work in the dental industry, managing marketing for over 220 dental offices.

Having experienced marketing from the client’s perspective, Michelle gained invaluable insights into the type of Account Manager that clients desire. With this knowledge, she is committed to being the best possible advocate for her clients, leveraging her firsthand understanding to provide top-notch service. Healthcare marketing holds a special place in Michelle’s heart because she understands the profound impact it can have. Knowing that the work she and her team do at Cardinal makes it easier for individuals to find and access the healthcare they need is incredibly rewarding.

Beyond her professional life, Michelle enjoys exploring dog-friendly places with her Bernedoodle puppy, Tyde. She loves the guilty pleasure of reality TV, finding entertainment in the drama and intrigue of unscripted shows. As a dedicated Boston sports fan, she often faces the unique challenge of attending rivalry games with her New York-loving boyfriend. Michelle is also an avid cook and is always on the lookout for the best meals at Trader Joe’s, combining her love for culinary adventures with the convenience of ready-made options. 

Mina, is a seasoned Web Developer at Cardinal who thrives on the constant challenges and learning opportunities that come with her role. With four years of immersive experience in website development, she has honed her skills and embraces a meticulous approach to her work. Her ultimate satisfaction lies in executing tasks flawlessly and precisely.

For Mina, healthcare marketing represents a departure from the typical use of marketing tactics for potentially toxic purposes. Being part of a team that promotes something as essential and positive as healthcare brings her a profound sense of fulfillment. Mina’s motivation is fueled by the fact that she knows she can rely on her team for problem-solving and finding innovative solutions. 

Outside of the digital realm, Mina’s passions lie in football (aka soccer) —both playing and watching. She also enjoys engaging in lively discussions about the sport that brings her immense joy and fulfillment.

Nicolás Scattularo is a dedicated Sr Paid Media Manager with 9 years of experience in digital marketing. With a robust career focused on Paid Search Media, Nicolás has honed his expertise through various roles. His current position as Sr. Paid Media Manager at Cardinal Digital Marketing allows him to leverage his experience to create impactful strategies and drive results.

In his role, Nicolás views himself as a matchmaker, skillfully connecting individuals in need of services or products with companies that can meet those needs. This role takes on added significance in the healthcare sector, where he finds immense satisfaction in linking people to essential services and resources.

His work style is characterized by a supportive and team-focused approach; he is the ultimate advocate for his colleagues, dedicated to helping them grow and achieve their full potential. Nicolás is not only a proactive and results-driven professional but also a committed team player, always eager to learn and contribute to both her team’s and clients’ successes.

Outside of his professional sphere, Nicolás is passionate about roleplaying games, particularly Dungeons and Dragons, which he enjoys with friends. He also delights in spending time with his two dogs, Bandit and Almond, and taking peaceful walks by the river.

Richard Accardi, is a seasoned professional with a passion for making impactful connections between patients and diverse provider partners. With over 11 years of experience in Account Services, he brings a wealth of expertise in lead generation and retention marketing to the table. While healthcare isn’t within his previous scope, his extensive background underscores his ability to drive successful marketing strategies.

Richard’s enthusiasm stems from the opportunity to create a difference in people’s lives by fostering relationships between patients and various healthcare providers. However, his ultimate passion lies in mentoring and guiding his exceptional team. Richard thrives on collaborating with his team, strategizing marketing initiatives, and navigating problem-solving challenges, finding fulfillment in their collective accomplishments. The driving force behind Richard’s pursuit of excellence is a potent blend of ambition, caffeine, and an insatiable curiosity. He believes in constantly pushing boundaries and surpassing his own expectations, finding satisfaction in the moments where he can proudly say, “I nailed that!” For Richard, healthcare marketing represents more than promoting products; it’s about positively impacting lives.

Outside of the office, Richard enjoys spending time with his family. When he’s not with them, he immerses himself in DIY home projects. Despite the time it may take, the sense of achievement he feels upon completing them, like constructing a bench for the mudroom, is immensely gratifying.

With over ten years of experience in the tech industry and a robust background in Human Resources, Patricia’s has a passion for digital marketing innovation. Transitioning from technology, she specializes in project management and supporting tech teams in developing exceptional products. Her drive to constantly improve and tackle challenges head-on makes her a pivotal member of the Cardinal team.

Patricia’s dedication to healthcare marketing is deeply personal and influenced by her mother’s career in nursing. This connection motivates her to meaningfully contribute to the work we do to help orgnaizations help patients find care.

Outside the office, Patricia finds joy in nature, often trekking through the mountains at her parents’ home. An avid runner, she treasures these moments for personal reflection, accompanied by her favorite tunes or enlightening podcasts!

Ralph Desmornes is an accomplished SEO Manager with over 9 years of experience in digital marketing. He has a strong passion for building and optimizing online presence for businesses across various sizes and industries. Ralph has a proven track record of increasing traffic and revenue through effective SEO techniques and Google Ads campaigns, as well as analyzing site performance and identifying opportunities for improvement.

Ralph has immense experience leading  SEO and analytics efforts, focusing on driving qualified leads and revenue. He has collaborated with cross-functional teams to develop and implement impactful digital marketing strategies, utilizing SEO best practices and Google Ads tools. Ralph continuously analyzed site performance through detailed analytics reporting, providing valuable insights and recommendations for optimization. He enjoys interacting with new people, businesses, and ideas, and is always eager to apply his SEO and analytics expertise to new challenges and opportunities.

Rebecca Lang is rockstar SEO Manager with over 8.5 years of experience in digital marketing, content creation, and data analysis. She specializes in copywriting, and data analysis, with a strong focus on SEO, email, and web analytics. Rebecca has extensive experience managing on-page and off-page SEO for local, national, and international sites across various industries, particularly healthcare.

Rebecca has a proven track record of delivering innovative and effective SEO solutions. Her achievements include developing an automated writing process, exploring new schema tactics, and creating large-scale content strategies for multi-site, international clients. She has also contributed to data science projects for Core Web Vitals monitoring and dashboards.Her mission is to use her expertise and creativity to help clients grow a quality, captivating online presence and reach their target audience.

Outside of work, Rebecca enjoys finding hidden gems at Goodwill, looking at microorganisms through her microscope, and dancing. 

Harking from the land of Big Ben and Gordon Ramsey, Rich’s digital marketing experience includes working on multi-million dollar media accounts for several Fortune 500 companies, including Verizon, H&R Block, and Equifax! Specializing in holistic SEM strategy, paid search optimization, mobile optimization, conversion, and analytics, Rich is always looking to develop innovative approaches to improve client performance. 

As an integral part of Cardinal’s leadership team, he oversees ALL client strategies. Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. As a master of optimization, he uncovers opportunities to remove conversion barriers and improve the patient experience, generating more qualified leads for clients.

Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance. 

None of this would be possible if Rich weren’t data-obsessed. He builds integrated closed-loop reporting solutions that allow for deep performance analysis, giving Cardinal’s clients real insight into the impact of their marketing investment.

Rithika Rajesh, Senior Director of Business Development at Cardinal, thrives in the fast-paced, dynamic environment that perfectly complements her fervor for digital marketing. Her rapid integration of diverse skill sets have been pivotal in driving Cardinal’s success through impactful and efficient digital solutions.

With over a decade of experience in the field, Rithika’s expertise is a culmination of extensive healthcare involvement, particularly in Dental and Hearing Care. Her comprehensive digital marketing background spans across various industries, where she has not only established but also grown digital departments from their inception. 

What fuels Rithika’s pursuit of excellence is her inner drive to surpass personal benchmarks. Her commitment to exceeding expectations propels her to improve performance and set new industry standards. Healthcare marketing holds profound meaning for Rithika. It provides her with a platform to communicate vital information, contributing to the creation of healthier communities and positively impacting public health. By promoting services that enhance individuals’ health and quality of life, she finds immense fulfillment in contributing to their well-being.

Outside of work, Rithika finds joy and relaxation in dancing, exploring new destinations through travel, and indulging in the art of cooking. These hobbies provide her with a well-rounded balance, allowing her to recharge and approach her professional endeavors with renewed enthusiasm.

Rob is a long time digital marketing professional who has spent his career dedicated to the science of marketing and impact a true marriage of art and science can have for a brand. With over 10 years of leadership in the agency and healthcare space Rob leads a cross departmental team of creatives, developers, SEO pros and retention experts as the VP of Earned and Owned Media.

With a Business degree from the North East (Merrimack College), a Masters in Statisitcal Analytics from the MidWest (University of Chicago), Rob now is firmly planted in the South East with Cardinal and looking to help the Healthcare industry innovate, grow and deliver for their patients. The Healthcare space has an incredible opportunity to take a step forward in the digital realm and both deliver customer experiences we have not seen before while pioneering privacy driven and compliant technologies the larger marketing universe will likely soon adopt – Rob is a patient and customer centric leader and passionate about moving the digital world forward for the Healthcare vertical.

Outside of work, Rob is a huge sports fan and athlete, from hockey, basketball to the College football rivalries of the South East, Rob is never too far from competition. However, his favorite people to cheer for are his wife, kids and continually growing family. Rob and his family spend as much time at the beach as time will allow and love nothing more than traveling and adventuring outdoors with the dog in tow!

Ruchi is a powerhouse media strategist with deep expertise in performance marketing and a track record of managing multi-million-dollar budgets across paid search, display, and programmatic channels. She brings a rare combination of analytical precision and creative problem-solving to every campaign—skills honed through years of running complex media programs in the travel, ecommerce, and healthcare verticals.

At Cardinal, Ruchi leads paid media strategy for some of the nation’s largest healthcare groups, including organizations spanning 900+ locations. Whether she’s driving patient acquisition for regional providers or optimizing spend across hundreds of markets, she consistently delivers high-impact, full-funnel strategies tailored to each brand’s growth goals and capacity constraints.

Known for uncovering niche audience segments and crafting innovative ways to reach consumers, Ruchi ensures campaigns are not only effective but also compliant with evolving privacy regulations. From data-driven planning to campaign execution, she’s meticulous in her approach—and yes, she still loves a perfectly formatted spreadsheet.

After graduating from the University of North Georgia with a degree in Public Relations, Ryan discovered her passion for digital marketing. She joined the Flock as an intern and is now thriving as a Paid Media Specialist!

Ryan’s dedication to her work allows her to successfully create, execute and optimize digital campaigns for our multi-location healthcare groups, such as PCLI and Center for Derm. Being able to increase client bookings drives her work at Cardinal and ensures end-users find the care they are looking for.

When she isn’t working, you can find Ryan at the lake with a Michelob Ultra in hand. She also enjoys hanging out with her friends and family as well as spending money on things she does not need. 

Susy is a results-driven BDR Specialist who excels at bridging the gap between sales and marketing, ultimately helping both teams drive meaningful connections. Her adaptability and strong communication skills allow her to tailor approaches to each lead, using data-driven insights to achieve goals efficiently.

At Cardinal, Susy is passionate about building meaningful relationships and identifying growth opportunities for both the company and its clients. She thrives on the idea of growing together as a team and creating a positive impact, driven by her adaptability and creative problem-solving skills.

Outside of work, Susy is an avid traveler who loves exploring new places, hiking, and discovering new food. She’s also a big fan of fantasy books and playing board games with friends, always looking for ways to add a bit of fun and adventure to her life.

Tara joined the Flock with an already strong background in digital marketing! Upon earning her Bachelors in Mass Communications from the University of Delaware, she entered the wide world of advertising at an agency in Charleston.

Tara’s passion for digital marketing has allowed her to build great client relationships. In addition, it has helped her work with cross-functional teams at Cardinal to create innovative strategies that maximize performance. With business owners running in her family, she is incredibly passionate about driving client success.

The most rewarding part of her work at Cardinal is seeing our healthcare groups thrive due to our efforts!

Outside the office, Tara enjoys cooking, trying new restaurants, and hanging out with her furry pals, Toast and Butter. It’s safe to say, she’s got food on the brain. Did we mention, she runs a successful foodstagram account (@charleston_foodie) with 26k followers? Taco ‘bout dedication!

Hailing from the land of Busch Gardens, Hulk Hogan (and the world’s largest continuous sidewalk), Taylor has a passion for all things digital marketing! With a strong background in SEO, she’s led B2B and B2C strategies across education, technology and healthcare industries. Much like her love for rock climbing, Taylor has taken her marketing career to new heights with Cardinal. She’s driven to learn new (rock solid) ways to improve the online presence of small business clients, like Northeast Digestive, Center for Dermatology & Laser, and New England Neurological, just to name a few! Taylor collaborates with clients, to drive the ABSOLUTE best results. 

At Cardinal, she helps businesses double their organic website traffic, improve their overall ratings, and grow domain authority to consistently reach patient volume goals. 

When she’s not killin’ it at Cardinal, she is spending time with Ollie, her 100 pound Labradoodle. Taylor is a big fan of her name twin T-Swizzle and LOVES enjoying a nice craft beer while watching grown men in tights give each other concussions. Go Tampa Bay Buccaneers! 

Taylor is an accomplished Account Director with a career spanning over six years in the marketing landscape. Having begun her career in healthcare, she brings a unique perspective to her role at Cardinal. Taylor understands that healthcare marketing goes beyond business; it’s about connecting people to vital care. 

As an Account Director, Taylor thrives on helping clients achieve their goals. She is driven by the dual excitement of assisting clients in reaching their objectives and exploring innovative strategies in the dynamic realm of digital marketing. What sets her apart is her genuine enthusiasm for reporting and strategy. She finds immense satisfaction in presenting clients with insights into their digital marketing efforts and witnessing their excitement as they see tangible results. 

Outside of the office, Taylor leads an active life  and she can often be found at the gym with friends. She also enjoys the great outdoors, embarking on walks and hikes with her boxer mix, Beasley, and her husband, Josh. And when it’s time to unwind, she indulges in the guilty pleasure of watching hilariously terrible horror movies from the comfort of her couch.

Tomás is a seasoned professional who thrives in the dynamic field of digital marketing. Having worked in the digital marketing industry for two years, specifically within the Health & Life Insurance sector, Tomás possesses a deep understanding of the unique challenges and opportunities that come with promoting healthcare brands. This experience has allowed him to develop a keen understanding of patient psychology and behavior, enabling him to optimize marketing strategies to enhance the patient journey and drive results.

Tomás’s commitment to continuous improvement is unwavering. He recognizes that there is always room for growth and that staying ahead of the curve is essential in a rapidly evolving digital landscape. By consistently learning and implementing new methodologies, Tomás ensures that his clients benefit from cutting-edge strategies and achieve their performance goals. Working in healthcare provides  him with the opportunity to make a meaningful impact on patients’ lives by facilitating their access to quality care. By refining marketing approaches and optimizing patient appointment processes, Tomás plays a vital role in improving healthcare outcomes and ensuring a positive patient experience.

Outside of work, Tomás enjoys playing tennis and finding inspiration in the skill and dedication of athletes like Lionel Messi. He also enjoys a game of chess, even if he occasionally loses on Chess.com.

Joining the Flock with more than five years of experience, Turner knows how to connect the dots between disparate healthcare marketing technologies and derive meaningful insight to inform marketing strategy.

As the leader of Cardinal’s analytics team, Turner develops integrated reporting capabilities that give healthcare brands visibility into the performance and impact of their marketing investment. The work he does researching emerging markets and provider density is critical in ensuring organizations are making informed decisions regarding acquisitions or opening new practices. 

When he isn’t analyzing data, Turner spends his time painting miniatures for board games and playing bass guitar. He also enjoys wings, hot lemonyaki (a hot lemon pepper/teriyaki combination) wings in particular. Fun fact: Turner used to be a chicken wing delivery driver and got his first agency job by networking after making a delivery to their office!

Don’t be fooled. Aside from sharing a name with the goddess of love and beauty, Venus has got brains too! Having tackled the creative side of social media marketing and paid search, she has come to realize her passion lies in analytics and project management.

From Paid Media intern to Resource Manager, Venus’s work at Cardinal has allowed her to dig into performance marketing strategy, as well as focus on ‘big picture’ management techniques. She uses her exceptional critical thinking skills to develop and implement cross functional workflows that help streamline processes and productivity.

Outside of work, Venus loves the great outdoors! She enjoys attending concerts, watching movies, and experiencing food from different cultures.