Guide to Telehealth Marketing: Strategies to Attract Patients
Telehealth is new to many people and for it to gain a permanent place in our healthcare system, marketers need to use these best practices.
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Guide to Telehealth Marketing: Strategies to Attract Patients
The adoption of telemedicine has continued to grow post-COVID. To remain competitive, telehealth companies must have a robust digital marketing strategy.
Check our telehealth marketing guide for our recommendations for building an optimized website, strong SEO foundation, and multi-channel media strategy to increase your digital visibility and increase patient acquisition.
The Blueprint To Success
Telehealth Marketing Success From Every Angle
PPC Advertising
PPC Advertising
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the telehealth services you offer while maximizing your budget. Hello high ROI!
SEO
SEO
In today’s competitive marketplace, your telehealth company’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searchers never make it past the first page. Our goal is to drive people to your website and then convert those leads into loyal patients.
Facebook Ads
Facebook Ads
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
CRO
CRO
So you’ve got a lot of people visiting your telehealth company’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic you’re already receiving.
Analytics
Analytics
If you’re not tracking your telehealth company’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
Web Design
Web Design
The first place patients go to find a telehealth company is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
Telehealth Marketing Matters
Help Patients Get The Care They Deserve
Find And Engage New Patients For Your Telehealth Company
As healthcare providers strive to build, grow or adapt their practices, specialists face unique marketing and advertising hurdles. We understand your telehealth marketing needs and objectives are unique. When you want to let prospective patients know about your thriving telehealth company, it’s time to implement a digital marketing strategy that works. Digital marketing is an essential tool for growing your patient base in the competitive telehealth industry. Patients who need services will be able to find your facility through your excellent marketing and eye-catching website.
Digital Marketing And SEO For Telehealth Companies
Cardinal will help you stand out among the crowd and put you in front of potential patients. While some patients are referred to a telehealth company, others search online for a provider. Cardinal’s comprehensive telehealth marketing strategy can connect those prospective telehealth patients to your company. SEO is a foundational strategy that will help you appear on search engine result pages for long-term success. Looking for a quicker solution to get patients to your site? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your company.
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We value our strong partnership with Cardinal and their ability to consistently crush conversion goals, month over month. Communicative and responsive to our business objectives, the team is constantly looking for ways to improve performance and fuel our growth.
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We’re experienced in knowing how to get more patients for your telehealth company. Our strategies include finding ways to attract new patients, increasing brand awareness, generating physician referrals, and managing your reputation.
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