6 Easy Google Ads Optimizations to Maximize Your Healthcare Budget
Maximize your PPC budget and improve campaign performance by tackling six low-hanging fruits that bring immediate results.Read More
We create custom Facebook ads that bolster your patient pipeline and lower your CPAs while we’re at it.
Your patients are spending time on Facebook. We help you meet them where they are via targeted Facebook campaigns that build demand early by connecting with patients at each stage of the sales funnel.
We intimately understand how patients move through the buyers’ journey and develop ad content that resonates with your patients no matter where they are in the funnel. Complex podiatry decisions take time; our strategy nurtures them at every step until they’re ready to book.
Cardinal employs patient-centric messaging strategies and creative to connect with them on an intimate level. Our ads speak directly to their desires and pain points, creating a holistic solution to their needs that sparks their interest and attention.
We don’t just create advertisements that look pretty on social. Our social strategy builds qualified audiences that lead paying patients directly to your practice, helping you optimize revenue and boost your return on advertising spend.
We pride ourselves in our transparent workflows and seamless collaboration with clients. You’ll always have full visibility into the performance of your social campaigns and access to all of your data in live dashboards that are updated in real-time.
Even for podiatrists, there’s a lot of value to having a Facebook, LinkedIn, or other social media accounts promoting your practice. Not only does social media networking provide another venue to get out in front of potential patients, it is where everyone is spending their time these days. Connecting with your patients through popular social media platforms can really expand your presence and will allow you to better engage with those that are likely to be searching for a viable podiatrist. Podiatry specialists who are actively engaging with followers also show that they care, thus improving trust, credibility, and possibly driving more word-of-mouth referrals. Therefore, it’s important to not only have an account but use it to its full advantage and invest in social media advertising so that patients looking for a new trustworthy podiatrist in their area can easily find the information they need.
Our comprehensive podiatry social media advertising agency ensures that patients consider you over any other doctor when considering booking an appointment. Potential patients want to find someone they can trust, has the success rates to be able to back up their practice, and put a face to the people who can effectively diagnose and treat their arthritis pain.
At Cardinal, we help people find your website in search results over your competitors through a mix of social media advertising, PPC, and implementing other viable SEO strategies. Like investing in SEO, podiatry social media advertising is an essential component of a digital marketing plan that no one can afford to overlook.
Customized Social Media Plans
Cardinal works with your business to put together a customized social media marketing plan that is creative, consistent, and builds your brand’s recognition and trust. We also take the time to meet with you right here in the area to analyze your current social media presence, determining what is working and what can be improved upon. Taking your account as seriously as we do our own, we’ll maximize your social media ad spend thus giving you a better ROI.
A Full Service Agency Partner
As a family of social media marketing and SEO specialists, we’re ready to come visit you in person and get started on boosting your web presence and connecting on a more personal level with your patients. There is so much potential to grab new business that we would love to be a part of your growth and success.
Cardinal’s podiatry marketing experts are skilled at creating customized paid social strategies that are catered to your location. Our focus on paid social media, targeted advertising, and increasing brand awareness can be the catalyst to expanding your patient base.
We deploy funnel-based nurture strategies to reach your patients with the right message—and at the right time and place. Every patient’s journey to receive podiatry care is unique and requires a custom full-funnel paid social strategy. We help you capture their attention and nurture them with engaging creative until they’re ready to book.
We’re all about copywriting that converts. Every single ad Cardinal creates for your podiatry practice is crafted to inspire meaningful action in your patients, ultimately bringing more paying patients to your door while reducing CPAs.
Our ad design not only catches attention but captures the hearts of the patients who matter most. No matter the medium, we’ll craft scroll-stopping creative that generates loyal patients, whether that’s in a single image, carousel, or video format.
We continuously monitor your Facebook ad performance to ensure you’re getting the highest ROI on your advertising spend. When we notice something isn’t working, we analyze, test, and improve.
Worried that your ads won’t be HIPAA compliant? Don’t be! We understand how to navigate every HIPAA regulation to ensure all your ads are compliant, so we can care for your advertising needs while respecting your patients’ privacy.
We’ll help you supercharge conversions by aligning pre and post-click UX. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.
We leverage DCO to enhance creative reporting and optimizations across the entire funnel, building real-time campaigns tailored to individual patients. We regularly test DCO components in rotation to create the best combination on the market and increase CVR.
We gauge how well different ads perform among various audience segments. Once we’ve determined performance by audience, we divide the top-performing ad set to continuously hone in on which audience resonates with which content.
How an integrated PPC and SEO strategy helped CareSpot dominate Google Search and drive more leads.
How we helped a multi-location rural hospital system grow its digital presence and increase specialist leads by 285%.
Take your patient acquisition to the next level with a smart, efficient, and scalable OB/GYN digital marketing strategy. Put yourself in front of your local audience searching for a solution with an optimized website, local SEO, and Google PPC campaign while building a strong positive online reputation.Read More
Here’s how to build a scalable digital marketing strategy for your dermatology group. Start with your website and local SEO, layer on paid ads to capture BOF patients ready to convert. However, don’t neglect the rest of the funnel! Instead, use social media and well-optimized content to educate patients about different skin and hair conditions and establish yourself as an expert in the field.Read More
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Where else can you reach 1,000 people for less than $5 in ad spend? We’ll help you create a custom, targeted Facebook advertising campaign to generate high-quality leads and bring new patients to your business. Get in touch with us to find out how—simply fill out the form to get started!
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