2026 Healthcare Marketing Trends: The New Rules Redefining Growth
Discover the 10 trends reshaping healthcare marketing in 2026—from AI and Meta automation to data-driven creative, and systematic testing frameworks.
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Miami, here we come
Schedule a meeting
Gain a smarter growth lever for your portcos
Meet us at HPE Miami on March 4 – 5 to learn how we help PE-backed healthcare platforms accelerate growth and build long-term value.
Built for high-growth healthcare platforms
We work exclusively in healthcare and understand the operational realities of scaling provider groups.
Our clients include multi-location organizations in physical therapy, behavioral health, vision, dental, and specialty care, backed by leading private equity firms.
At HPE, meet Alex Membrillo, Founder, and Lauren Leone, President, and learn how we can help you build predictable growth systems that support EBITDA expansion and long-term enterprise value.
Investor & operator dinner
Join us at Donatella in Miami Beach for an intimate dinner bringing together private equity investors and healthcare operators focused on driving measurable value creation.
Small group. Off the record. Serious conversation.
🕒 Wednesday, March 4 | 7:30 – 9:30 p.m. ET
📍 Donatella, Miami Beach
Seats are limited. Email alex [at] cardinaldigitalmarketing.com to request an invitation.
Proven wins for high-growth provider groups
How we accelerate value creation
Optimize Your Media Mix
Looking to lower CAC while boosting patient growth? Our approach helps you identify the highest-performing channels, then plan and execute a smart, scalable channel expansion strategy that works for your goals.
Measure What Matters
With RevRx™, ROI is no longer guesswork. Track your spend, prove its impact, and optimize for better results. Combining Media Mix Modeling (MMM) with healthcare expertise, we pinpoint where to invest for maximum revenue impact.
Win Visibility in the Age of AI
We help you adapt to the future of search with AIO strategies that give your behavioral health or addiction treatment brand visibility in AI-powered search engines.
Meet Capacity Goals at All Locations
We’re laser-focused on filling appointment books where needed to meet your capacity goals. Starved locations get new patients, while you don’t waste ad budget on booked practices.
Case study
Empower Behavioral Health
ABA therapy is not a one-size-fits-all service. Empower needed strong marketing + operations alignment and a nuanced marketing strategy to reach audiences best fit for each specific ABA service.
By helping them launch a scalable full-funnel strategy, build an integrated martech foundation, and balance budget with capacity needs, we helped Empower increase quality leads by 41% with a nearly 25% drop in cost-per-lead.
Insights to grow your portcos
About Cardinal Digital Marketing
At Cardinal, we help the nation’s largest healthcare groups grow through data-driven performance marketing strategies that deliver lasting, measurable results.
We advise some of the most recognizable leaders in healthcare, such as ATI Physical Therapy, Action Behavior Centers, Rula, and AEG Vision, to improve marketing efficiency, accelerate new patient volume, and build scalable patient acquisition engines that support long-term value creation.
