DSO Marketing: Branded House vs. House of Brands
When operating a dental support organization (DSO), it’s crucial to have a solid multi-brand strategy that works for you and...
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Denver, Here We Come
Schedule Your Meeting Today
Gain Insight Into the Latest Marketing Trends at Dykema 2024
We’re headed to Dykema’s Definitive Conference (July 10-12) to help the nation’s largest DSOs accelerate growth with data-driven, HIPPA-compliant marketing.
DSOs Who Trust Us
Dental Marketing is Getting Harder
No New Patients?
With growing economic pressures, privacy concerns, and regulatory changes, attracting new patients is more challenging than ever. Consumers are hesitant to spend on elective care, and marketing budgets are tight. The FTC’s enforcement of privacy regulations means that DSOs must comply or risk lawsuits, as highlighted by the recent Aspen Dental case.
At Dykema, we’re setting out to help dental groups navigate these issues with innovative strategies and tools to maximize patient acquisition and ensure compliance.
Join us in the Mile High City, along with industry experts and dental marketers, ready to learn how to overcome these challenges and thrive in today’s competitive landscape.
Enter Our Dykema Giveaway
Win a YETI Cooler or YETI Tumbler
Swing by Cardinal’s booth (#14) at Dykema for a chance to win. We’re giving away a YETI Tundra 35 Hard Cooler and two YETI Rambler 30oz Tumblers.
Don’t miss out on this opportunity to snag some top-quality gear. Visit us at the event, enter to win, and discover how Cardinal can elevate your marketing strategy while you’re there!
Cardinal is Your Growth Partner
How We Help DSOs Grow
Ensure HIPAA Compliance
HIPAA compliance is crucial to avoid costly lawsuits. We help you implement compliant tech and craft privacy-first marketing strategies so you can focus on providing excellent care.
Increase New Patient Volume
Drive growth through omnichannel marketing that breaks through the noise and reaches consumers where they are online with the right message at the right time.
Scale Marketing Efficiently
We’ll make sure your next de novo launch or M&A is a breeze with custom media strategies built for complex brand architectures, competitive markets, and growing new brands.
Meet Capacity Goals
We’re laser-focused on filling appointment books where needed to meet capacity goals across your system. Starved locations get new patients, while you don’t waste ad budget on booked practices.
DSO Case Studies
We’ve Helped the Nation’s Largest DSOs
Our Chat with Patient Prism
Revolutionizing Healthcare Through AI and Innovation
Dental groups encounter a common issue. A significant number of new patients or customers call, but only about half schedule an appointment.
This problem prompted Amol Nirgudkar, founder and CEO of Patient Prism, to develop a solution.
We sat down with the man himself for a conversation about the pivotal role automation technology plays in easing clinicians’ workloads and increasing patient access to care.
Full-Funnel Strategy for DSO
Peak Dental Services
To meet revenue targets, Peak Dental needed to bring in more patients at a lower cost per acquisition (CPA). To do this, Cardinal ensured that all Peak Dental Google Ads contained the most relevant messaging and were placed in front of an ideal audience—those ready to find a local dentist.
To maximize campaign efficiency and leverage Google’s machine learning capabilities, we used a consolidated Google Ads account structure and paired it with a hands-on management approach, fine-tuning all locations.
As a result, we have been able to increase lead volume most cost-effectively, setting Peak Dental up for continued expansion and growth in keeping with their goals.
DSO Blog Articles
